06/10/2026
Adin Ross is taking Brand Risk to another level with Brand Risk 14, which is set to go down inside the legendary UFC Apex in Las Vegas. The event has been getting major attention online because it mixes influencer culture, former pro athletes, and combat sports all on one card. The headline fight between Johnny Manziel and Bob Menery has become one of the most talked-about matchups, while names like Ray J, Michael Beasley, and Lance Stephenson add even more chaos and entertainment value to the card. It's also the first time Brand Risk is being hosted at the UFC Apex, which makes the event feel way bigger and more official than previous shows.
A big reason the event is blowing up is because of the crossover between streaming culture and MMA. Fans are treating Brand Risk 14 almost like a mix of a UFC Fight Night and an internet spectacle, especially with rumors of Dana White being involved behind the scenes and attending the event. Unlike earlier Brand Risk cards that focused mostly on influencer boxing, this one leans heavily into MMA-style fights, which has made the card feel more intense and unpredictable. The event will stream live across platforms like YouTube, Twitch, and Kick, giving millions of fans a chance to watch the madness unfold in real time.