The Brand Edit Co.

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The Brand Edit Co. Helping small businesses
refine + align their online presence
Strategic branding | Cohesive content systems
DM “EDIT” to elevate your brand

Suzanne Lakey is a seasoned entrepreneur and marketing strategist with a proven track record of building and scaling successful small businesses. With experience in retail, branding, and digital content creation, Suzanne specializes in helping businesses refine their brand identity, create engaging content, and develop strategies for growth. She believes in marketing that is simple, effective, and sustainable, empowering business owners to stand out in a crowded market.

I say this with love because I have absolutely been guilty of this as a business owner:We post because we feel like we'r...
14/08/2026

I say this with love because I have absolutely been guilty of this as a business owner:
We post because we feel like we're supposed to post.

Happy Friday!
It's National _____ Day!
Here's a quote!
Here's a stock photo!

But...what did that actually tell someone about your business?
Before you spend 30 minutes creating today's post, ask: What will someone know about my business after seeing this that they didn't know before? Start there.

Send this to your business-owner friend who is tired of figuring out social media alone.

Don't know what to post today? Steal this.Take one picture of something completely normal happening in your business tod...
13/08/2026

Don't know what to post today? Steal this.

Take one picture of something completely normal happening in your business today. Not staged. Not perfect. Then tell us something we wouldn't know just by looking at the picture.

Examples:
Bakery → “How early we actually start baking.”

Boutique → “The item everyone keeps trying on.”

Realtor → “What I'm doing while you're waiting on closing.”

Florist → “What just arrived this morning.”

Your business does NOT have to do something exciting every day for you to have something to post. This is where business owners get stuck.

You think:
Nothing exciting happened today. But your customer doesn't see what you see every day. Show us something ordinary and tell us something we don't know. That's content.

Save this for the next time you say, “I have nothing to post.”

05/08/2026

One of my favorite things about living in a small town is the chance to connect with local business owners in beautiful places like this.

Last weeks Davie County Chamber Unplugged reminded me that some of the best ideas don’t happen in a boardroom—they happen over great conversation in a vineyard.

Cheers to supporting local and building community. 🤍

🧡🖤
05/08/2026

🧡🖤

18/07/2026

Reminder! Join Us This Wednesday!

Don't miss The Welcome Mat: Creating a Social Profile That Welcomes, Connects & Converts presented by The Brand Edit Co.

Wednesday, July 22 (Please note: the date on the original flyer is incorrect.)
11:00 a.m. – 12:00 p.m.
Mocksville Education Center (building next to the Chamber)

Your Facebook and Instagram profiles are often the first impression potential customers have of your business. Is yours helping you stand out?

In this interactive workshop, you'll learn simple, practical ways to:
Make a stronger first impression online
Build trust with potential customers
Optimize your social profiles to better reflect your brand
Encourage more people to connect with your business

Whether you're new to social media or ready to refresh your online presence, you'll leave with actionable tips you can put to work right away.

Registration is required to reserve your spot:
https://www.thebrandeditco.com/.../the-welcome-mat...

We can't wait to see you there!

Maybe you're a...☕ Coffee shop.🏠 Realtor.🌿 Landscaper.💇 Salon owner.🛍 Boutique.📸 Photographer.🔨 Contractor.🍪 Baker.Here'...
17/07/2026

Maybe you're a...
☕ Coffee shop.
🏠 Realtor.
🌿 Landscaper.
💇 Salon owner.
🛍 Boutique.
📸 Photographer.
🔨 Contractor.
🍪 Baker.

Here's what you all have in common. People are looking you up before they buy. Your social profile is often your first impression.

Let's make it a good one.

Join me on July 22nd for The Welcome Mat workshop and leave with a profile that works harder for your business.

📍 Mocksville Education Center

Register here:
https://www.thebrandeditco.com/event-list

If you're a hairstylist, esthetician, nail tech, or salon owner...Your work speaks for itself. But does your profile?Can...
16/07/2026

If you're a hairstylist, esthetician, nail tech, or salon owner...Your work speaks for itself. But does your profile?

Can someone quickly figure out:

✨ What services you offer?
✨ How to book?
✨ Whether you're taking new clients?

If they have to hunt for the answer...They may move on.

The Welcome Mat workshop is all about making those first impressions easier for your future clients. No complicated marketing.

Just practical improvements. Join us July 22nd from 11-12 at the Mocksville Education Center. DM for more info.

Today's Local Business Spotlight goes to Realtor/Broker Kayla Alexander Woolman 👏One thing I noticed right away...Her p...
16/07/2026

Today's Local Business Spotlight goes to Realtor/Broker Kayla Alexander Woolman 👏

One thing I noticed right away...Her profile photo is clear, professional, and easy to recognize.

That matters.

People don't buy houses. They buy trust. And trust starts long before someone picks up the phone.

✨ One tip every business owner can use:
When someone lands on your Facebook or Instagram page, ask yourself:
"Could a complete stranger tell what I do in 10 seconds?"

If not...

That's exactly what we're working on at The Welcome Mat workshop on July 22nd.
If you're a local business owner (realtor, salon owner, florist, coffee shop, contractor...you name it), I'd love to have you join us.

📍Mocksville Education Center

https://www.thebrandeditco.com/event-list

If you're a realtor...Think about how many people look you up before they ever call you. They're not just looking at you...
16/07/2026

If you're a realtor...Think about how many people look you up before they ever call you. They're not just looking at your listings. They're deciding if they trust you.

Does your Facebook or Instagram profile tell them:

🏡 What area you serve?
🏡 Who you love helping?
🏡 Why they should work with you?

Sometimes it's not about posting more homes.

Sometimes it's about making your profile work a little harder.

That's exactly what we'll be working on at The Welcome Mat workshop.

📅 July 22
📍 Mocksville Education Center

Tag your favorite realtor below.

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