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The purpose of video in business is to produce action from your target audience.

08/10/2025

Quick tip that will instantly upgrade your corporate video content:
🛑 Stop relying on talking heads alone!

That important C-Suite announcement? Client testimonial video? Product launch video? If it's just someone sitting in front of a camera talking for 1-2-3+ minutes, you're losing your audience faster than you can say "watch this."

Strategic B-roll footage is the solution. Those supplementary visuals reshape abstract concepts into concrete stories. When your CEO talks about "innovation," show your R&D team in action. When a team member is discussing "company culture," the screen should depict real-life collaboration.

See the difference?

Now that we have your attention, check out our latest blog, which breaks down everything you need to know about B-roll:
https://www.gillespieproductions.com/blog/why-corporate-video-needs-b-roll

06/10/2025

⏰ T-minus 23 days until we're at the Manufacturing First Expo & Conference!

Speaking of manufacturing... here's something we hear ALL the time: "We're just a manufacturing company - what would we even film?"

Trust us, there's SO much storytelling potential in your facility. (Watch this video for just a sampling!) Here are four video formats that consistently deliver results for manufacturers:

🏭 Virtual facility tours that highlight precision, safety, and innovation
🏭 Company overview videos that put a human touch on your B2B relationships
🏭 Client testimonials that let your success stories do the talking
🏭 Recruiting videos that give top talent a reason to choose YOU

Manufacturing is visual, dynamic, and fascinating, making it perfect for video storytelling. Every process tells a story. Every innovation solves a problem. Every team member brings expertise that deserves recognition.

Wisconsin's manufacturing sector is the backbone of our economy, and we absolutely LOVE stepping inside these facilities to capture the work happening behind the scenes. So if you have a state-of-the-art process, client success story, or a company culture that rocks - let's talk about bringing those stories to life on camera.

➡️ See you at the expo!
https://newmfgalliance.org/events/manufacturing-first-expo-conference/

Northeast Wisconsin Manufacturing Alliance (NEWMA)

03/10/2025

It's already been three years since Megan Burton, Client Success Manager, joined the Gillespie Productions team, and she's quickly become integral to so much of our work. Megan has an eye for detail and a talent for organization, and we're grateful she's part of our work.

Happy Anniversary, Megan! 🎉

01/10/2025

We're pleased to share that our Director of Photography, Matt Ludtke, is marking his 4-year anniversary with our team, today! 👏👏👏

Matt's passion for exceeding client expectations is an inspiration to all of us. He constantly elevates our work and keeps us on the cutting edge of videography. We're proud that he's part of our team, so please join us in wishing him a very Happy Anniversary!

29/09/2025

⤴️ Ready to level up your internal communications in Q4?

Video content might be the game-changer you need. Swipe through to discover 5 key benefits of using video for employee communications, from improved message clarity to stronger team engagement ➡️

26/09/2025

Tough and rigid video team? Not here! ❌

We know that things come up and sometimes, days don’t go as planned. That’s why we pride ourselves on being a team that's easy to work with, and true partners in your success. No matter what comes our way, we’ll effortlessly roll with the punches and deliver a high-quality video product that you can be proud of.

Your vision = Our excellence.

Let’s team up to make an engaging and memorable video that tells your story and spreads your message!

https://gillespieproductions.com/

24/09/2025

⏱️ Got 60 seconds? That's all it takes to share about your Gillespie Productions experience!

Your Google review helps other organizations discover a strategic video storytelling resource while giving our team valuable feedback. Plus, we really REALLY appreciate it 😊

Just tap here: https://g.page/r/Cf7Wpc-IpUHIEBM/review

19/09/2025

🚨 Did you know? Eighty-six percent of job seekers check company reviews and ratings before even applying for a job.

But here's the real game-changer: Companies with strong employer brands see a 43% decrease in cost per hire!

If you want to showcase your workplace culture authentically (and improve your own emplower brand in the process), consider these five powerful video formats

① Employee testimonials that build trust
② Day-in-the-life glimpses that feel real
③ Culture and office tours that spark connection
④ Leadership vision that inspires action
⑤ DEI stories that demonstrate commitment

Ready to transform how candidates see your company? Dive into our latest blog to learn how employer brand videos can help you attract (and retain!) top talent:
https://www.gillespieproductions.com/blog/the-power-of-employer-brand-videos

17/09/2025

Another core value that makes us uniquely Gillespie Productions? We're infinitely curious!

It's our superpower. We always want to learn more - about our clients, about each other, and about our craft.

What this looks like in action:
🔎 We dig deep into your industry, becoming true collaborative partners
🔎 We ask the questions others might miss, uncovering stories that make your content unique
🔎 We stay on top of video trends and technology, bringing fresh ideas to every project
🔎 We learn from every project, constantly evolving our approach
🔎 We're genuinely interested and invested in our clients' success beyond just video projects

The best stories come from truly understanding what makes organizations (and people) tick. That's why curiosity isn't just a nice-to-have; it's fundamental to how we create impactful video content!

15/09/2025

🎉 Time to celebrate! We're recognizing four years of bringing stories to life with our Senior Video Production Specialist, Ben Manns.

Ben brings creativity, technical expertise, and an incredible eye for detail to every project. His talent for capturing authentic moments and transforming them into powerful stories has elevated countless client projects. Thanks for another great year, Ben!!

12/09/2025

Have you ever visited a company's career page and thought, "This looks like every other company's page… I have no idea what it's actually like to work there"?

Been there, done that! And if that's your own company's page, all the more reason to keep reading...

Far too many brands make the mistake of trying to appeal to everyone, misplacing their own personality in the process. But in today's hiring environment, authentic employer branding is essential. Your website's Career Page and social media need to do more than just list jobs; they need to:

🗣️ Tell your story
👋 Showcase your culture
💡 Help the right candidates envision themselves as part of your team

And that's exactly why video is so powerful! While text can inform, video inspires. It turns "here's what we do" into "this is who we are." That makes all the difference in talent attraction.

So if you're ready to transform your career page from a job board 👎 into a compelling storytelling platform 👍 let's talk about how strategic video content can help you attract the right talent by telling your authentic story!

Click here to get a conversation started: https://www.gillespieproductions.com/contact

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