Gillespie Productions (2025)

12/09/2025

Have you ever visited a company's career page and thought, "This looks like every other company's page… I have no idea what it's actually like to work there"?

Been there, done that! And if that's your own company's page, all the more reason to keep reading...

Far too many brands make the mistake of trying to appeal to everyone, misplacing their own personality in the process. But in today's hiring environment, authentic employer branding is essential. Your website's Career Page and social media need to do more than just list jobs; they need to:

🗣️ Tell your story
👋 Showcase your culture
💡 Help the right candidates envision themselves as part of your team

And that's exactly why video is so powerful! While text can inform, video inspires. It turns "here's what we do" into "this is who we are." That makes all the difference in talent attraction.

So if you're ready to transform your career page from a job board 👎 into a compelling storytelling platform 👍 let's talk about how strategic video content can help you attract the right talent by telling your authentic story!

Click here to get a conversation started: https://www.gillespieproductions.com/contact

10/09/2025

"We need a corporate video!" Now that can mean so many different things...

At Gillespie Productions, we approach corporate video projects as going deep into the strategic marketing arm of your company. Video communicates in ways other media simply can't match, so we have three key ways to help organizations communicate through "corporate video":

(1) Brand Videos: We distill the story behind your brand, bringing your mission and purpose to life through immersive storytelling.

(2) Internal Communications Videos: Keep your team aligned and engaged with transparent, easy-to-consume video messages that reduce confusion and reinforce your mission.

(3) Recruiting Videos: Stand out in a competitive labor market by redefining the candidate experience through compelling video content that makes your company the clear choice.

But what sets OUR corporate videos apart?

✔️ We become an extension of your team
✔️ We dive deep to understand your company inside and out
✔️ We deliver consistent quality for both internal and external audiences
✔️ We focus on authentic storytelling, not just features and benefits
✔️ We typically capture enough footage to repurpose into multiple videos

Ready to explore how strategic video content can elevate your corporate communications? Let's talk!

📲 (920) 857-2224

05/09/2025

✋ High five to FIVE amazing years!

From shaping our strategic vision to leading countless successful projects, VP Erin DeGroot's impact on Gillespie Productions has been immeasurable. Our clients know her as their trusted advisor, and we know her as the catalyst for excellence in everything we do.

Congratulations, Erin! We look forward to many more years of storytelling partnerships. 🎉

03/09/2025

➡️ Why do video testimonials hit different?

The stats don't lie:
‣ 92% of consumers read reviews before buying
‣ 84% have been convinced to purchase after watching a brand's video
‣ Viewers retain 95% of a message from video (vs. just 10% from text!)

Here's the thing: Written reviews are great (and we REALLY appreciate everyone who has taken the time to leave us Google reviews, for example!), but video testimonials create an emotional connection that text simply can't match. When potential customers can see and hear real people sharing authentic experiences on camera, it's magic!

Want to learn more about HOW you can turn customer success stories into powerful marketing assets?

🔎 Tap here: https://www.gillespieproductions.com/blog/testimonial-videos-vs-written-reviews

29/08/2025

😱 Stunning aerial shots can completely transform a simple video into something truly extraordinary!

From soaring over sweeping skylines to showing off sprawling manufacturing facilities, drone footage adds a "wow factor" that makes viewers stop scrolling and pay attention to your content.

➡️ Here's what drone videography can do for your brand:
• Show scale and scope
• Create dramatic reveals
• Offer unique perspectives
• Make your content more memorable

No matter what kind of epic brand story you want to tell, professional drone videography can elevate your message to new heights. We're licensed and ready to capture your story from above!

Get in touch:
https://www.gillespieproductions.com/contact

27/08/2025

Evolved Habitat, a smart home automation company, needed to increase its brand awareness and bump up its social media engagement. But when we first started working with the company, its social media profiles featured mostly stock photos and videos.

Swipe to learn how we overhauled Evolved Habitat's brand guide and marketing plan, and then batched video content creation and imagery to create months of engaging content! ➡️

25/08/2025

Q: Should you make a video for [insert event or marketing goal]?

A: Video works best as part of a thoughtfully crafted marketing mix. It isn't always the answer – but when it is, it's incredibly powerful. We've found that a video shines brightest when you need to accomplish one or more of these three goals:

(1) Connect Emotionally
Numbers tell, but stories sell. When you want your audience to feel something, video delivers in ways other mediums simply can't.

(2) Show, Not Just Tell
Remember that old writing advice? It's especially true in business. A video story can show off your people, project, process, or purpose better than words on a page.

(3) Control Your Message
Crucial company announcements? Onboarding messages that get repeated countless times? Video ensures consistency while maintaining a personal touch.

🎯 If you're ready to explore how professional videos could enhance YOUR current marketing efforts, click here: https://www.gillespieproductions.com/contact

22/08/2025

📢 "We're hiring!" just doesn't cut it anymore.

Did you know people retain 95% of a message when they watch it in a video, versus only 10% when reading text? That should make your recruiting strategy a no-brainer!

Smart companies are turning to video to attract top talent. And we just published a complete guide for creating recruiting videos that actually work. ✅

From authentic employee stories to leadership vision videos, learn exactly what it takes to make your company the clear choice for top talent. Take a look:
https://www.gillespieproductions.com/blog/using-recruiting-video-production-attract-talent

20/08/2025

Have you considered the fact that the —background— of a video interview sets the tone for what the subject is saying?

We love exploring your unique space to find perfect spots for telling your story!

Sometimes it's an authentic office or manufacturing setting that showcases company culture. Other times, we utilize outdoor spaces to their full advantage.

💡 Interview backgrounds shouldn’t just be aesthetically pleasing. They should be strategic - even on-brand!

Sure, we could use green screen (and sometimes, that makes the most sense!) - but there's something special about a natural background or well-lit backdrop that makes the content feel authentic, while still keeping viewers focused on what matters: Your core message.

🔦 Creating a setting that enhances your story without stealing the spotlight? That's where the magic happens!

What's the best interview backdrop or background you've ever seen?

18/08/2025

🗣️ Let's talk about one of our core values that drives everything we do: "Easy to Work With."

Sounds simple, right? But at Gillespie Productions, it's more than just being Midwest Nice. It's about being a partner our clients can truly count on!

What does that look like in practice?
• We "get it," striving to understand your goals from day one.
• We listen (really listen!) to your vision and concerns.
• We're proactive, anticipating needs before they arise.
• We follow up, keeping you informed every step of the way.
• We deliver. We do what we say we'll do, when we say we'll do it.

❌ No endless email chains. No mysterious delays.

Because we believe great work should feel effortless for our clients. That's why being easy to work with isn't just a nice-to-have; it's fundamental to who we are.

https://www.gillespieproductions.com/about-us

15/08/2025

"The stories we tell the best are the ones we’ve lived."

This line from John C. Maxwell perfectly captures why authentic storytelling resonates so deeply. When you share real experiences - whether it's a one-on-one conversation, a speech from a stage, or a video to your team - you are building a genuine relationship.

Read more from the article:
https://www.harpercollinsleadership.com/how-to-tell-a-good-story/

08/08/2025

Your last corporate event reached 100 people. Your next one could reach 1,000.

💥 The difference? Live streaming done right!

But we're not talking about someone propping up their phone and hitting "go live.'" Professional live streaming transforms your corporate events into powerful brand experiences that:

• Eliminate geographical barriers
• Enable real-time audience engagement
• Create valuable content you can repurpose
• Provide detailed viewer analytics
• Deliver a polished, professional presentation

Learn more about the benefits (and best practices) of livestreamed events:
https://www.gillespieproductions.com/blog/live-streaming-corporate-events-webinars

Gillespie Productions

12/09/2025

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