Coach Rich Massa-Eternal Fitness

Coach Rich Massa-Eternal Fitness Let’s crush these goals together. Welcome to the team—let’s get after it!


LET ME ASK YOU SOMETHING!
❌Are you tired of feeling out of shape and going on these fad diets, dangerous drugs or joining a gym and being bored with your results?

❌Maybe you have been doing the same routine and need to change things up with something more challenging

❌Are you someone advanced and ready to get that God/Goddess bod you have always dreamed of? I’m Coach Rich and I help men & wome

n 35+ burn fat, build muscle & have a fit body

My goal is simple: to help you become fitter, healthier, and more confident so you can be the best version of yourself whether you are at a beginner, intermediate or advanced level. Here's what you can expect:
✅ Real life nutrition advice based on science 🥗
✅ Delicious recipes that boost your metabolism 🔥
✅ Easy to follow workout tips that build lean muscle & burn fat 💪
✅ How to stay motivated & disciplined to reach your goals 🤩
✅ A community of people who want to support each other 🙌

So, if you're ready to commit to a healthier, fitter better you, hit that Subscribe button and join our community!

📢 ATTENTION FITNESS FANATICS & CHEAT MEAL CHAMPIONS! 📢It's officially FOOD FIGHT FRIDAY! 🥊 And today, we're diving deep ...
10/03/2025

📢 ATTENTION FITNESS FANATICS & CHEAT MEAL CHAMPIONS! 📢
It's officially FOOD FIGHT FRIDAY! 🥊 And today, we're diving deep into the ultimate comfort carb conundrum! Get ready to take sides because this one might just break friendships (kidding... mostly 😉)!

You're stranded on a desert island (with a fully stocked kitchen, obviously 🏝️) and can only pick ONE. Which carb powerhouse is coming with you for your cheat meal?

Will you pledge allegiance to the ooey-gooey, cheesy goodness of a giant bowl of MAC & CHEESE? 🧀😍 (Team "I bathe in cheese sauce!")�
OR... are you riding or dying for that smooth, buttery, melt-in-your-mouth perfection of a mountain of MASHED POTATOES? 🥔🤤 (Team "Gravy is life!")

This isn't just a choice; it's a lifestyle! 💪 Which carb reigns supreme in your heart (and your cheat meal dreams)?
VOTE BELOW!

👇 And tag a friend who needs to weigh in on this epic battle!

A lot of companies want you to believe these aminos are your secret to gains, but the truth is a quality protein shake o...
10/02/2025

A lot of companies want you to believe these aminos are your secret to gains, but the truth is a quality protein shake or even just eating a balanced meal after your workout is WAY more effective. 🥩🥦

Think about it: BCAAs are like getting three ingredients for a cake when you could just buy the whole cake mix. 🎂

Don't fall for the marketing hype. Prioritize your protein intake from real food and a solid protein powder. Your wallet will thank you. 💸

What's a supplement you think is overhyped? Let me know! 👇

Coach Rich is amazing!!! He makes sure I’m putting in the work and designed a strength training plan for me and has AMAZ...
09/30/2025

Coach Rich is amazing!!! He makes sure I’m putting in the work and designed a strength training plan for me and has AMAZING meal options that go right into my macros. He makes sure he checks in with me weekly for accountability and to make sure I’m staying on track!’ Janelle S

Let me tell ya something! . 👊 You want to get that fit body without feeling like you're starving yourself? Forget the ph...
09/30/2025

Let me tell ya something! . 👊 You want to get that fit body without feeling like you're starving yourself? Forget the phony diet plans and the "I can't believe I'm eating this" salads. We're not playing games here. 😤

The secret to burning fat and building muscle is so simple, it's almost insulting. You gotta eat your greens. I'm talking about a big pile of 'em 🥬🥦, so much that your plate looks like a garden exploded on it. 💥

Think of it this way: your body needs the good stuff to get the job done. Vegetables are packed with nutrients and fiber that fill you up, so you don't have to deal with those hunger pangs that make you want to order a whole pizza. 🍕 It's not magic ✨, it's just common sense. You eat the good stuff, you feel good, and you look good. Simple as that. 😎

---
❌OH BY THE WAY!!!
**Ready to stop playing games and finally get serious about your goals?**

I'm starting my **21-Day Fat Loss Challenge on October 6**, and I'm looking for a few people who are ready to make a real change.

No magic tricks, just a proven plan to get you results. I've only got four spots left, so if you're ready to get to work, comment "**CHALLENGE**" or **DM me** to get all the details! 👇

🏃‍♀️ As the holiday season approaches, it's tempting to let your fitness routine slide.😬 But let's be real: the temporar...
09/29/2025

🏃‍♀️ As the holiday season approaches, it's tempting to let your fitness routine slide.
😬 But let's be real: the temporary pleasure of skipping a workout is nothing compared to the pain of regret you'll feel when January hits.

🚫 You don't need to be perfect; that's a myth that holds too many people back.

💪 What you need is consistency, because that's what separates those who get results from those who just wish they could.

✅ Stay consistent with those small wins—a quick workout, a smart meal choice—and you'll keep your momentum through the busiest time of the year.

🎉 You'll feel proud, energized, and ready to take on the new year without looking back with regret.

My Top 3 "Game-Changer" Core Moves:✅ The "Is My Core Actually Working Now?" Long Lever Crunch Most crunches are neck str...
07/30/2025

My Top 3 "Game-Changer" Core Moves:

✅ The "Is My Core Actually Working Now?" Long Lever Crunch Most crunches are neck strains. This version amplifies the challenge by extending your arms/legs, forcing your entire core to work overtime. You'll feel the burn without the neck pain! 🔥

✅ The "Spider-Man Has Nothing On Me" Spider Plank Ditch the static plank! This dynamic move torches your obliques and hits deep stabilizers as you bring your knee to your elbow. It's tough, effective, and makes you feel like a ninja! 🕷️

✅ The "Keep That Back Glued Down!" Leg Raise (No Cheating!) Done right, these are powerhouse for your lower abs. Keep your lower back glued to the floor and control the leg descent. Master this for serious core stability and those elusive "lower abs"! 👇

Ready to upgrade your ab routine and feel the difference? Drop a 💪 below if you're trying one of these, or tell me your most overrated ab exercise! Let's get that core strong!

A huge shout-out to Stan for this amazing testimonial! He's 53 and told us his goal was to look and feel better for his ...
07/29/2025

A huge shout-out to Stan for this amazing testimonial! He's 53 and told us his goal was to look and feel better for his wife. Well, Stan, mission accomplished and then some! Dropping 30 lbs and a whopping 6 inches from your waist is a testament to your hard work and dedication. Thank you for letting us share your success story!

Hold Up, Did Someone Say Fat Makes You Fat?! 🤯Alright, listen up, my fitness fanatics and foodies! There's a rumor float...
07/29/2025

Hold Up, Did Someone Say Fat Makes You Fat?! 🤯

Alright, listen up, my fitness fanatics and foodies! There's a rumor floatin' around that's as outta place as a swimsuit in a snowstorm: that fat makes you fat. 🙅‍♀️

That's like saying sprinting makes you slow! It's just not how it works, folks. And let me be clear: no one's taking my olive oil from my pasta! 🍝 In fact, some fats are like the unsung heroes of your diet, workin' overtime for your health! 💪

Let's bust this myth wide open and give some credit where credit's due. Here are three reasons why you shouldn't be afraid to embrace the right kind of fats:

✅ Feelin' Full, Stayin' Lean: Ever eat a meal and then 30 minutes later you're rummaging through the pantry like a raccoon in a garbage can? 😩 That's probably because you skipped the healthy fats! They keep you satiated, meaning you feel fuller for longer. Less mindless munching, more progress towards your goals. Capiche? 😉�
✅ Brain Power, Baby! Wanna be sharp as a tack and quick on your feet? 🧠 Your brain needs healthy fats to function optimally. Think of it like premium fuel for your super-computer. Omega-3s are crucial for cognitive function and memory. So, if you wanna remember your burpee count, eat your healthy fats! 🚀

✅ Nutrient Absorption Superstars: Some vitamins are fat-soluble, meaning your body needs fat to properly absorb them. We're talkin' about vitamins A, D, E, and K – the big guns for everything from vision to bone health. Without enough healthy fats, you could be missing out on vital nutrients. It's like having the ingredients but no chef to cook 'em! 🧑‍🍳
So next time someone tells you to go completely fat-free, tell 'em to take a hike! 🏃‍♂️💨 Smart fat choices are key to a healthy, balanced diet and a body that performs like a champ. 🏆

Ready to learn how to incorporate healthy fats into your diet without feeling like you're eating a stick of butter? 🧈 Drop a comment below ⬇️

💪 Time to Quit... Bad Habits! 💪We often talk about pushing through and not giving up on our fitness goals. But what abou...
07/28/2025

💪 Time to Quit... Bad Habits! 💪
We often talk about pushing through and not giving up on our fitness goals. But what about the things we should be quitting? I'm talking about those sneaky bad habits that hold us back from reaching our full potential.
Maybe it's hitting snooze five times, mindless snacking, scrolling instead of moving, or telling yourself "I'll start tomorrow." These seemingly small actions can create big roadblocks on your health journey.
This Monday, let's flip the script. Instead of asking "Should I quit?" on your fitness, ask yourself: "What bad habit am I ready to quit?"
Choosing to let go of something that doesn't serve you is just as powerful as starting a new healthy routine. It clears the path for progress and empowers you to take control.

What's one bad habit you're ready to kick to the curb this week? Share it below and let's hold each other accountable! 👇

🔥❄️ FOOD FIGHT FRIDAY: Choose Wisely!❄️🔥Alright, Fit crew, it's Friday Food Fight time and we're getting down to busine...
07/25/2025

🔥❄️ FOOD FIGHT FRIDAY: Choose Wisely!❄️🔥

Alright, Fit crew, it's Friday Food Fight time and we're getting down to business. Forget the fancy stuff, let's talk about what actually hits the spot when you need something cool.

Are you reaching for the pure, no-nonsense satisfaction of a Fudgsicle? You know, the one that doesn't pretend to be anything but a good time.

OR

Are you one of those folks sipping on an Iced Protein Coffee? Trying to tell yourself it's a treat while also being "healthy"?

C'mon, let's be real.

So, spill it: Are you old-school cool with a Fudgsicle, or are you trying to be too clever with that protein brew? Let's hear the truth! 👇

Alright, let's be real for a second. 💪 Down here in Orlando, we know about sunshine and good times. But if you're hittin...
07/24/2025

Alright, let's be real for a second. 💪 Down here in Orlando, we know about sunshine and good times. But if you're hitting the gym and think a regular old sandwich will suffice for muscle recovery? Fuhgeddaboudit! You'll need a little extra something.
🎉 Yes, I'm talking about protein powder. And no, it's not just for the bodybuilders pumping iron in Venice Beach. It's for anyone who genuinely wants to see results and not just, you know, exist at the gym.
Here's why you should stop playing around and start using it:
💪Muscle Repair & Growth (Duh!): When you work out, you break down muscle. Protein helps build it back stronger and faster. If you're not giving your muscles the proper fuel, you're essentially just spinning your wheels. Don't be that person.
🔥Boosts Metabolism & Burns Fat: Want your body to be a fat-burning machine? Protein has a higher thermic effect than carbs or fats, meaning your body burns more calories just to digest it. This can give your metabolism a kick, helping you torch more fat, even at rest.
🍜 Boosts Everyday Meals: It's super versatile! You can easily add protein powder to foods like yogurt and cottage cheese for extra protein and flavor, making your regular snacks and meals work harder for your gains.
So, if you're serious about your fitness and not just, cough, vacationing through your workouts, it's time to get serious about protein.
Do you have a favorite protein powder you use?

Mine is NutraBio

Address

885 S Charles Richard Beall Boulevard
Debary, FL
32713

Opening Hours

Monday 7am - 6pm
Tuesday 7am - 6pm
Wednesday 7am - 6pm
Thursday 7am - 6pm
Friday 7am - 4pm
Saturday 8am - 10am

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+14072219922

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