With its stock down almost 70% YTD, Netflix is making some changes. Competitors have long offered lower cost, ad-supported options, and now Netflix is looking to follow suit, set to be fast-tracked to roll out as soon as the end of 2022, along with a crack down on password sharing. Do you use Netflix? Would you take advantage of the ad-supported tier? As marketers, one more place to get in front of people!
An end-of-year target would put the ad-supported tier on a much faster track than Netflix originally indicated.