Big business branding for small business budgets. You probably don’t even know what your needs are so we’ll start by identifying the problem.
Once that’s done, we can map out a plan that will help you accomplish your ultimate objective. Here’s where we typically help.
•Social Media Management
•Social Media Branding
•Marketing Strategy
•Content Creation for Social Media
•Social Media Consulting
Regardless of whether you're a start up, an established company, or simply have an idea, let us put our team to work in your behalf.
Operating as usual
I’m not a speaker.
I just jump on stages to share my real life experiences in a practical way. I’m not really a presenter, but I’ll speak what the data is telling in regards to people and their behavior online.
If your organization is looking for someone to talk about what works and what doesn’t on social media.
I’d love to be the guy.
#Letsgoooo
Sometimes it’s tough making professionals and Owners see the value of what we do as a social media agency. Our goal is constantly to take the vision of the owner, and combine that with the trends and strategies that are effective TODAY.
The problem is, that usually the owner isn’t the person evaluating what’s effective and what’s not. The owner isn’t really attempting to understand what’s happening on their platforms.
The owner is busy building a business and has assigned other people to access what’s happening and to make decisions in the best interest of the company. Please keep in mind that YOUR social media presence is probably the MOST VITAL aspect of your business and it continues to get treated like it’s 3rd or 4th priority.
Even when someone meets you, after you’re gone, you know what they’re doing next? They’re going to your platforms to see what else they can find out about you. When they’re in front of you, how many times do they say, “What’s your IG? What’s Your Facebook?” Then you say, what? I don’t really post. Or, I don’t know anything about that stuff. Ultimately, you don’t feel it’s the right reflection of you. THAT IS BECAUSE YOUR NOT DIRECTLY INVOLVED. Until that changes, it won’t reflect you in the way it could.
In 2022 THE OWNER needs to be directly involved in what’s happening on social media. What goes out on your social is no longer perception, it’s what people actually believe about you. In 2017, 18, 19, it may have been different. It’s not anymore.
My call this morning is to remind you of this….
When you tell someone to manage it on your behalf, PLEASE be sure they align with YOUR ideas and vision for YOUR brand. PLEASE make sure you’ve spent a little time educating yourself on what’s happening on these platforms, because if you don’t, YOUR BRAND will actually be there brand and you’ll be wondering why your being perceived the way you are …
Let me know if you’d like to talk about this in more detail.
#ChooseR
#OrDont
#JustChooseSomeone
#ButGetInvolved
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You’re being selfish. I said it.
If you’ve went through things in life and have over came challenges that can help so many people but you won’t share it because you’ve convinced yourself that it’s boring, or better, you don’t like talking about yourself and the attention it brings …then, I think maybe, it’s a little selfish.
Ok, maybe calling you selfish is a little extreme and dramatic but hopefully you get my point. I know you’re not being selfish. But, everything is perspective. So for every reason or excuse you try to give me as to why you’re not sharing your story and your experiences, I’ll give you a reason why you should be.
When it comes to building your brand, sharing your story has to be one of the most important components to getting things off the ground. I’m saying you can’t win without doing, but it’s definitely an easier way. Also, I’d bet you do it all the time in your personal real life encounters.
If you need help getting started. Let me know. I might have a few ideas. 💯
#NoMoreExcuses
#TellYourStory
I’ll be hopping on IG Live with my sis, @charityrdean_ to discuss the impact our partnership is about to have on Black Businesses in Detroit. Her organization that she started from scratch is a member based initiative that helps businesses secure funding, create business plans, provides access to resources, AND NOW provides marketing assistance. 😏
The organization of almost 400 members celebrates their 1 year anniversary this month and I’m excited to be apart of the movement.
Tap In at 1pm.
Go follow @metrodetroitbba …
Sign up to become a member today.
#LetsBUILD
They say don’t make your family, business partners. Well, I took my business partners, and made them family. ❤️
#GangGang
#FollowAllTheMoves
#SeeWhatsNext
#KeepGoing
#WeBrandDifferent
They say don’t make your family, business partners. Well, I took my business partners, and made them family. ❤️®️
#GangGang
#FollowAllTheMoves
#SeeWhatsNext
#KeepGoing
#webranddifferent
🙏🏾🙏🏾®️
A Special International Women's Day Presentation presented by CHAIRishU featuring 4 Detroit based Entrepreneurs.
Running a business is really hard.
✅This is why I feel entrepreneurship is the breeding ground for navigating life. Succeeding in business will make life challenges less overwhelming.
What they don’t tell you is that it can cause severe stress and anxiety, and drains you mentally to the point of depression in even the most laid back people.
✅The people that successfully learn to manage this emotional roller coaster develop fortitude and resilience that can’t be matched.
People will talk about you, compare you to others, use you, they will view you as a service and not a person anymore.
✅Which is why you learn to take nothing personal and compartmentalize the different areas of your life.
Friends and family will expect discounts and people will value you and your hard work less than a big chain store.
✅ And that’s why you don’t do anything you can’t afford to do or don’t want to do. When certain expectations are anticipated, you set yourself up for failure.
Starting up and running a successful business puts incredible strain on personal lives and relationships, many of which fail because there is just often no work life balance. You need to be the director, the worker, the admin, the marketing team, the accountant, the cleaner..... All whilst being a parent, a husband or a wife, family support, friend... it’s one of the hardest things you will try and balance.
✅Just accept there’s no definition of balance and that you define your own balance and you’ll be fine here.
There’s a reason you don’t see many people succeed in small businesses after 5 years. If they are successful they are overwhelmed. It takes a toll. It’s freaking exhausting. Especially the past couple of years when so much has been out of our control.
✅Or they make it through and become the small percentage who provide you the information and resources for you to not experience the same things. Like this … 😏
Here’s a small reminder that we are just normal people with hectic lives. Be kind, be patient, support small businesses…….and hopefully more of us will stick around!
✅Very normal, and hopefully by changing your perspective, you create a better chance for a successful outcome.
We will be talking about work life balance and wearing multiple hats.
So you’re thinking about hiring a social media agency?
Never say you’re looking for someone to do your social media.
You immediately alert us to the fact that you have no idea what you want. And then, when we’re a few months in and you’re providing a constructive criticism on the what was done, it’s hard to logically understand how this could be. Lol. 😂
Next, many of you think hiring a company to do social media means that automatically comes with content creation (photos, videos, etc). It DOES NOT in most cases. With us it does because we know you’ve assumed it. However, in most social media management scenarios, you’re providing the content and information and the agency is using this content to schedule your post every day or based on your arrangement for post times. Doing social media doesn’t automatically include flyer or promo design in most cases. I do because again, I know that you’re thinking we do. We won’t get into email marketing, running ads, and SEO because again, these are all very specific functions and not underneath the social media marketing services umbrella. In most cases.
Lastly, keep in mind that management and strategy are very different. If you ask me for strategy, the ex*****on usually happens over 3 months. If nothing significant happens after the 1st week, I promise, it’s ok. This is important too, if you ask to tweak or change the plan mid way through, please understand that it’s no longer our strategy. It’s now your strategy. (Refer to secod paragraph). 🤷🏾♂️
It’s important to say to yourself. What’s my objective? What do I want my social media to do for me? Here’s some potential goals. ✅
I’d like to create a better overall look and feel(aesthetic).
I’d like to generate leads from my activity.
I’d like to grow my current audience.
I’d like to establish a more engaged audience.
I’d like to establish myself as an Expert in my industry.
I’d like to set expectations through my content.
I’d like to showcase my culture and attract staff to come work for me.
I’d like understand my client profile, better.
I’d like to build my personal brand.
Turn on my notifications for daily info about building your brand.
🤞🏾
I had the incredible pleasure of interviewing the Byrd Family yesterday for a special @CHAIRishU black history piece.
It was a privilege meeting Mr. Byrd, the architect behind the @floodsdetroit empire that also includes, @theblockdetroit, and @gardentheaterdetroit amongst many other family enterprises.
Watching @stephbyrd.blk and @_goldmember87 admiration for their dad was such a cool scene.
His humble disposition reminded me so much of my own father. The way he spoke with confidence and compassion all at the same drew me in immediately.
He told me about how the story started over 30 years ago and how the business almost didn’t happen because his original partners bailed on him last minute.
When he said, “I made a decision to bet on myself”, he had my full attention.
He spoke so highly of his daughters who now run the businesses. They are both the carrying the family legacy in their own very unique ways.
I can’t wait to show you the full conversation. In the mean time, make sure you go support one of Detroit’s most iconic black family owned businesses. Now woman owned. ✨
🙏🏾
📸 - @shads580
1420 Washington Blvd
Detroit, MI
48186
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You have a great idea but you're not sure how to successfully bring it to the marketplace and introduce it as a viable product or service? Let us help you. Our friendly staff have years of experience in helping companies establish and build their businesses. We handle everything including: •Social Media Implementation •Establishing your business name and Tax I'd •Website development •Graphic Design •Event Planning •Press Releases •Marketing and Promotion •Brand Development Regardless of whether you're a start up, an established company, or simply have an idea, let us put our team to work in your behalf.
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