04/16/2026
Every brand starts with a conversation.
When UBEX, a video editing agency, approached us for a brand identity, the first question wasn’t “What should the logo look like?” It was “What should the brand feel like?”
Video editing is fast, precise, and creative all at once. So we began the process the same way editors start a project: collecting references, exploring moods, and testing visual directions. Colors were chosen to reflect energy and clarity, something that would stand out in the world of digital content without feeling chaotic.
The logo came after several rounds of brainstorming and sketching. We explored shapes that hinted at motion, frames, and transitions, subtle cues that connect the identity back to video production.
From there, the system expanded into brand stationery and visual assets, making sure the identity works consistently across presentations, documents, and digital platforms.
The entire identity system was designed and built by Narwhal3.
Want to see the full brand identity in action? The complete project is on our website and socials.
brand identity, branding design, video editing agency, visual identity, logo design, creative agency branding, digital branding, modern branding, brand system, typography design, brand guidelines, video production branding, design strategy, creative studio branding, startup branding, visual system, minimal branding, scalable branding, content agency branding, narwhal3