Founded in 1967 by two brothers and their friend, Oriflame is now an international beauty company selling direct in more than 60 countries worldwide. Its wide portfolio of Swedish, natural, innovative beauty products are marketed through a sales force of approximately 3.6 million independent consultants, who together create annual sales exceeding some €1.5 billion. With more than 40 years experien
ce, over 100 scientists and state of the art R&D facilities, you can see why at Oriflame we have the experience and expertise to be so progressive.We’re constantly searching for better solutions and technologies in order to create innovative products that are consistently on-trend and meeting Consumer needs. The research process starts with identifying “consumer insights”, meaning we need to gain a deep understanding of our target consumer’s attitudes and beliefs in order to create products that can change behaviour. Therefore, we are constantly analysing the latest beauty and cosmetic trends and communicating directly with consumers through our advanced market research techniques. An Oriflame product’s life begins at our Skin Research Institute, where sophisticated science is used to create unique and sometimes patented technologies that give us the leading edge on our competitors. These new technologies are then passed on to the scientists in our Product Development Centre in Dublin, whose role it is to create a cosmetic formula that fits within an existing Oriflame brand or has the potential to start a new one, bring it to manufacture and enable its sales.
