07/11/2025
When you meet someone whose work embodies creativity, protection, and legacy, you design with reverence.
Victoria Scott-Miller, founder of , built North Carolina’s first Black children’s bookstore. Through her journey as a mother and cultural protector, she’s reshaped how stories are shared, preserved, and passed down.
My assignment was to take her story and translate it into a personal brand design system and website that reflects her impact.
Her new logo is inspired by the African symbol of endurance and modernized with clean lines and layered meaning:
▪️Three chevrons form subtle “V” shapes — representing Creator, Protector, and Mother.
▪️Together, they also form the image of someone reading a book — a nod to her mission and community.
▪️The icon seamlessly adapts across formats and even becomes a tribal-inspired pattern when repeated.
For her website, we studied industry standards for authors and public speakers, then built upon them with bold, culture-forward creativity. Drawing inspiration from , we used full-bleed imagery, kinetic motion graphics, and Afrofuturist textures to create an experience that feels alive, powerful, and timeless.
✨ The result: a brand and digital home that honors her roots, uplifts her work, and embodies the future she’s writing.
Thank you, , for trusting me to bring your story to life. Your work continues to inspire generations and it was an honor to design a brand that celebrates that legacy.
