The Good Pixel

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The Good Pixel

The Good Pixel is an Atlanta based web design agency working with non-profits and causes.

13/09/2026

My wife and I had a great evening at the Gratefully Rooted Gala last night. Congratulations to The Black Farmers’ Market on an incredible inaugural gala. As the curtain revealed the dinner area, my wife said, “this is beautiful,” and it really was. Seeing a community of people come together in support of something much greater than ourselves always helps me to refuel and serves as a source of motivation to keep serving and moving forward no matter what. Everyone we talked to last night shared the same level of love for community, creating opportunity, and supporting Black farmers and entrepreneurs.

If you haven’t already, definitely take some time to learn more about and support the Black Farmers’ Market 🌱 it’s an investment in yourself and bettering tomorrow.

23/08/2026

Instagram, Instagram Instagram
What do we have here? 🧐 While I’m pretty sure I understand what they were trying to do, the ex*****on leaves a lot to be desired 🫤 unfortunately, this tracks for Instagram‘s reputation when it comes to logo designs and attempts to make the word logo more cohesive with the icon logo. But one major difference this time around is trying to figure out who is behind the design? It seems like the artist or group of artists either works for Meta or doesn’t want to be identified.

30/07/2026

When I first met with Victoria Scott-Miller at Liberation Station Bookstore Victoria Scott-Miller | Liberation Station, she made one thing very clear: every decision should serve the community. That statement became the foundation for every design decision.

This project included branding, UX, animation, custom development, and storytelling.

🎨 From the start, I focused less on the individual colors and more on the feeling they create. Liberation Station is warm, welcoming, and hopeful. A soft spring green became the anchor, complemented by subtle yellows and oranges that added warmth without overpowering the experience.

Next, we brought their iconic sun 🌞 (illustrated by Alison Hawkins) to life. Starting with the original Adobe Illustrator artwork, we animated it in Adobe After Effects with soft floating motion before weaving it throughout the website. As visitors scroll, the sun appears at different moments, almost like a friendly bookstore host guiding them through the experience.

📖 But the heart of this website is its story.
Liberation Station has experienced incredible highs, heartbreaking setbacks, and an inspiring reopening made possible by the very community it serves. Rather than asking visitors to read that story, we wanted them to experience it. We transformed the bookstore’s illustrations into interactive Lottie animations, allowing users to control the pace as the story unfolds. The journey ends with an invitation to become part of Liberation Station’s next chapter because great storytelling should always inspire action.

📅 Finally, we built a completely custom event experience. Every event serves a different purpose, and we couldn’t find a solution that fit their needs out of the box. So we built one. Their team can now create one time events, recurring events, paid events, registration based events, and capacity limited events, all while making management simple behind the scenes and the experience seamless for the community.

16/07/2026

One of the biggest mistakes organizations make is designing around what they want people to do instead of how people actually behave.

You can’t force adoption by steering people down a path that doesn’t feel natural. When a digital experience creates friction, users don’t usually adapt—they leave ✌️

The strongest websites aren’t built by trying to make an idea fit. They’re built by identifying real problems, understanding the users experiencing them, and creating solutions that fit naturally.

This also means that the competitive advantage isn’t having more features but having a deeper understanding of your users. When you study behavior instead of making assumptions, you build experiences people actually want to use.

14/07/2026

Some projects remind you why you chose this profession in the first place and working with Rehabilitation Through the Arts (RTA) was one of those projects.

We were hired to take an approved Figma design and transform it into a custom WordPress website.

One thing we believe at The Good Pixel is that the best nonprofit websites aren’t built by simply following a design; they’re built by understanding the people who use them every day.

So before we focused on the code, we focused on the team to understand how they updated their programs, celebrated milestones, and kept their community informed.
This lead us to the curation of a beautiful website with a dynamic system that allows their team to update recurring content with just a few clicks.

The design itself was an incredible challenge in the best way. It embraced a bold editorial style with off-grid layouts, full bleed imagery, expressive typography, and subtle motion throughout the experience. Every decision we made was about honoring that creative vision while ensuring the site remained fast, accessible, and easy for their team to manage long after launch.

This project was completed as RTA prepared to celebrate its 30th anniversary. RTA has helped demonstrate that when people are given dignity, purpose, and an opportunity to grow through the arts, lives can be transformed. Their participants have a recidivism rate of less than 3%, a statistic that speaks volumes about what’s possible when we invest in people instead of giving up on them.

Their story has also reached audiences around the world through Sing Sing, the acclaimed film inspired by RTA’s theater program and championed by Colman Domingo.

This project is a reminder that our job isn’t simply to design websites. We build tools that help incredible organizations continue changing lives.

To the entire team at Rehabilitation Through the Arts, thank you for trusting us with your story.

NonprofitLeadership

29/06/2026

The folks behind the World Cup marketing decisions may be kicking themselves because this certainly was not the goal 🥅 … despite their best efforts to cover up logos of companies that did not pay for marketing, they’ve actually uncovered curiosity among millions of viewers who want to know 🫣 what’s under the tarps and tape they used to hide brand names, such as Levi and Heinz. This peak in curiosity actually has a name, it’s called the Streisand effect. Named after the well-known actress and singer, it highlights how trying to turn attention away from something can actually bring it more attention. This all comes down to audience trust and understanding how the right branding can garner more attention, regardless of what else is being advertised. This is something that nonprofits struggle with because they often want to be the loudest and most knowledgeable, but fail to factor in the curiosity of the audience. Surely,, the World Cup ⚽️ didn’t think it would go this way, but for branding junkies like me, it’s been a very entertaining match to watch 🏆

23/06/2026

“Don’t post your work, post you working.“ 🖥️ Here’s a little behind the scenes of me working on a project (digital solution) for a client. I will share more details about once it’s approved. ✨

18/06/2026

Good news for all my fellow designers, authenticity is becoming a premium, and we can thank AI for that 👏🏾 I had a client question, respectfully, whether or not I used AI to design a logo presentation I put together for her organization. 😒
I have nothing against AI. Like I said in the video, I use AI to organize my thoughts, (if you’re designer, you know the struggle of trying to put your thoughts into words) however, AI has made clients more skeptical of what’s real and what’s artificial, especially when it comes to marketing and graphic design. So moving forward, I am going to pull back the curtain and allow my clients to see a larger portion of my creative process, and I would encourage fellow designers to do the same. And it’s not just about proving you can do the work, but it’s also about connecting with the client and offering an authentic experience.

22/04/2026

One small change might feel insignificant but it’s how real change begins. 🌱 A reusable bottle, a walk to work, one less meal with meat… it all adds up.
This Earth Day, don’t wait for perfect 🌍 Lean into the little choices because when all of us make small changes, the impact is anything but small ❤️

16/04/2026

Everyone’s trying to figure out how to win with AI. But most people are asking the wrong question. The real shift isn’t technology.

It’s TRUST 🤝.

You can post more.
You can automate faster.
You can make things look better.

BUT none of that replaces something real.
People can feel when something is built just to sell.
They can feel when it lacks depth.
They can feel when it’s not going to last.

And now, more than ever, they’re choosing differently.
Not the loudest.
Not the most polished.
The most REAL.

Build something people actually experience.
That’s what spreads.
That’s what lasts.
That’s what grows flower 🌱

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Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00
Saturday	09:00 - 17:00
Sunday	09:00 - 17:00

Telephone

+19195900200

Website

http://thegoodpixel.com/

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