Gearhead® Productions, Inc. is a California S Corporation, owned and operated by Rev. Michelle Haunold and guided by a board of directors. Overseeing the entire Gearhead® brand, the company manages the federally registered trademarks, copyrights, and licensing for all the Gearhead® products including a clothing line, a record label, a magazine, digital content and other printed matter. The Gearhead flags logo is recognized internationally as a calling card to all DIYers-- it’s the place to go if you dig underground rock and roll and the ingenuity of American car culture!
Gearhead® started as a magazine in 1993, the brainchild of former owner Mike LaVella. The magazine was inspired by the DIY culture around hot rods, custom cars and rock n’ roll. It was an immediate success and the worldwide demand led to the creation of the clothing line shortly after the launch of the magazine.
In 2000, the brand expanded to include the record label when Rev. Michelle joined forces. Having met when both were writers for the critically acclaimed punk magazine Maximum Rock ‘n’ Roll, the two worked together to release over sixty records as well as a expand the line of clothing and accessories and the continuation of the magazine. Internationally recognized, the distinct logo and products associated with the brand have been sold to over 50 counties.
Gearhead® products and music have been featured in major motion pictures, national radio shows, TV shows, advertisements and national magazines, including multiple MTV productions, West Coast Chopper motorcycle events, Rockstar and Sega video games, ads from Airwalk, Vans and Roxy and magazines including Rolling Stone, Spin, Newsweek, Women’s Wear Daily and Alternative Press.
The Gearhead® brand continues to grow change and expand, pulling design elements and inspiration from the past but barreling down the road towards the future.