Fire Rock Productions

Fire Rock Productions FireRock Productions is an eight-time Emmy® Award-winning television and video production company located in Lehigh Valley, Pennsylvania.

FireRock Productions is an eight-time Emmy® Award-winning television and video production company. We maintain our position at the forefront of the industry, while fostering positive relationships with our clients, leading to a unique video experience. FireRock continues to blaze across the nation, while raising the bar for video production in our hometown, Lehigh Valley, PA. Understanding that video is, arguably, the most powerful medium, we respect the gravity of every word and every frame. We carefully craft each shot. Every cut is inspired and purposeful, bringing your project to life with seamless editing. We creatively intertwine all of the elements, including lighting and music, to evoke emotion and engage viewers. In a time when anybody can pick up a camera and upload content to the Web, it is the progressive thinkers who know hiring the right video professionals will help their video stand out from the rest. FireRock is not just a product; it's an experience. It's not just about technical ability; what we do differently stems from our truly meaningful and comfortable relationships, which technology will never replace. People will absolutely define you by the first impression you give them. Make sure your video is done right. From creative concepts to final product, we treat your image as our own. Spark Interest. Fuel Initiative. Ignite the Possibility!

Fire Rock Productions's cover photo
07/29/2019

Fire Rock Productions's cover photo

Fire Rock Productions
07/29/2019

Fire Rock Productions

Thank you to Tyrus for making time to appear in #collecting - and for thinking safety first whenever Kris Fried got any ...
07/20/2019

Thank you to Tyrus for making time to appear in #collecting - and for thinking safety first whenever Kris Fried got any "bright" ideas... #tvseries #comedy #sitcom #tylersflipflops

We've spent a lot of time lately in bathrooms and bars with Kris Fried and Tyler Rothrock... now it's time to see if thi...
07/06/2019

We've spent a lot of time lately in bathrooms and bars with Kris Fried and Tyler Rothrock... now it's time to see if this footage makes any sense. Editing for "Collecting" begins now! #improv #comedy #hopingitsfunny 🤞

Thank you to all the extras who, willingly or unwillingly, shared their time and talents for our project with Kris Fried...
06/08/2019

Thank you to all the extras who, willingly or unwillingly, shared their time and talents for our project with Kris Fried and Tyler Rothrock entitled, "Collecting." We hope you all enjoyed the experience... particularly that special movie magic called, "hurry up and wait." 😂 It's rewarding to witness Kris's script coming to life, and actors and featured extras taking advantage of the "improv" in improv comedy series... i.e. Christine Johnson as the bus driver, ha! #collecting #improvcomedy

05/12/2019
Videos For Husbands With Overachieving Wives

Happy Mother's Day to Julia Urich, the matriarch of FireRock Productions. She has produced our award-winning video content as well as our two little boys. We, along with FireRock Productions, would absolutley be lost and malnourished without her. Thank you for all that you do, Julia. We love you. #happymothersday

Working with Joanne Nosuchinsky was the sh*t! She's talented, down-to-earth, and not afraid to get her hands dirty. Give...
05/09/2019

Working with Joanne Nosuchinsky was the sh*t! She's talented, down-to-earth, and not afraid to get her hands dirty. Give her insta a follow - @jonosuchinsky Thanks for the honor, Joanne, and we're sorry... for everything... #collecting #comedy #tvseries #tvpilot #improv

AND she comes through for us in a big way on short notice once again... we're talking about Jill Brader! Thank you, Jill...
05/07/2019

AND she comes through for us in a big way on short notice once again... we're talking about Jill Brader! Thank you, Jill, for opening doors for us to film at Walnut Street Commons and City Center Allentown for a new comedy pilot written by Kris Fried and Tyler Rothrock, comedians that critics are calling "ambiguously credible..." 🤷🏻‍♂️ The locations were perfect, and so were Joshua Muldrow and Adrian Merino! #collecting

Thank you to Joshua Wells for sending over Kyle of Wells Lawn Service to be one of our featured extras in the teaser for...
05/04/2019

Thank you to Joshua Wells for sending over Kyle of Wells Lawn Service to be one of our featured extras in the teaser for a series starring and written by Kris Fried and directed by Tyler Rothrock. The last-second addition to the script is what people in our industry like to call "improv" ...which means we are just making this sh*t up as we go 🤷🏻‍♂️ #collecting

03/20/2019
Lehigh Valley Economic Development Corporation

FireRock and this video were both made possible in Lehigh Valley! Our deepest gratitude to EVERYONE who contributed to this project! #lvmadepossible #lehighvalleyproud #lehighvalley

Lehigh Valley has been and always will be home to those with great vision. We don't just innovate; we elevate. Our new video by Fire Rock Productions demonstrates that we are a region committed to excellence, where anything is possible. #lvmadepossible

03/11/2019
Commonwealth Fitness Championship - 2018 Recap

The trailer to this recap video just won a 2019 GOLD ADDY Award... so we think that the perfect time to premiere the full version is RIGHT NOW! 2018 was the inaugural Commonwealth Fitness Championship here in Lehigh Valley, PA and our adrenaline has been pumping, anticipating this release to promote the 2019 event at Muhlenberg College on June 29th & 30th! Think you're a badass? #proveit, and register now! Returning badasses, stop snatching for a moment and admire yourselves in this video... ;)

03/06/2019
Ocean Spray's First Ever PINK Harvest!

A 2019 GOLD ADDY Award Winner! To be at Ocean Spray's first ever Harvest For Hope last October was an experience we can't put into words... So just watch the video ;) You'll meet Amy Cournoyer and Pauline Glinos Ward, breast cancer survivors and Ocean Spray Farmer-Owners, as they welcome visitors into the bogs and introduce you to the new PINK cranberry juice products that support the National Breast Cancer Foundation! What's it like to be in a cranberry bog? #betterthanswimmingwithwhalesharks #pinkharvest #hope

02/28/2019
Commonwealth Fitness Series - Crossfit Royalty Team Classic

Peter Hellberg, three-time Regionals competitor, is hosting the third of four events in the 2019 Commonwealth Fitness Series! The CrossFit Royalty Team Classic is another opportunity to win entry into the Commonwealth Fitness Championship where you can ultimately compete for that FREE WEEK in Costa Rica with WOD Abroad! #crossfit #proveit #beuncommon #costarica

02/27/2019
Commonwealth Fitness Series - Crossfit Explode Individual Classic

The second competition of the Commonwealth Fitness Series is the CrossFit Explode. Brian Quinlan, former Crossfit Games competitor, who was also on a first place Regionals team twice, programmed the WODs for this event!

Win this event and earn your spot for the Commonwealth Fitness Championship! AND DON'T FORGET... winners of the championship get a FREE WEEK in Costa Rica with WOD Abroad! #proveit #beuncommon #costarica #crossfit

02/26/2019
Commonwealth Fitness Series - Requisite Fitness Masters Classic

We challenged all of you crossfit badasses to #proveit in our previous video about the Commonwealth Fitness Championship...

Well, Masters, this one is specifically for you! Throw down at the Requisite Fitness: East Falls Masters Classic, the first of three classics in the Commonwealth Fitness Series, for your chance to earn a free spot at the Championship event! #crossfit #competition #beuncommon

02/24/2019
Commonwealth Fitness Series - Championship Event

The Commonwealth Fitness Series features competitions at Requisite Fitness: East Falls, CrossFit Explode, and CrossFit Royalty. The final event is the Commonwealth Fitness Championship in June.

Fitness has become a big part of our lives over the past few years, and we are so excited to partner with these events... working with these amazing athletes is humbling and inspiring!

Watch below for information about the the Championship and tag someone who you think should sign up!

02/21/2019
AtYourGate - Download the FREE App!

Yeah, we didn't believe it either... food and drinks delivered to your gate!? Thanks for putting it to the test, Naomi ...but next time, will you share your fries with us? ;)

Vote for Winnie! 🐻
01/31/2019

Vote for Winnie! 🐻

Don't miss out on the SouthSide Arts District's First Friday Celebration starting tomorrow at 5 PM! 🥳

Cast your vote for your favorite PEEP This! Sculpture. See them up close at Color Me Mine's front window (25 E. Third Street), then make your choice by LIKING your favorite in our Facebook Album. Competing Sculptures include: Martin Tower with Peep Base Jumper (Lehigh Valley with Love), A Garden Gnome (Clayton Dickerson - The Banana Factory), King Kong on the Empire State Building (Fab Lab NCC), and Winnie the Peep (Fire Rock Productions).

Then make your way down Third or Fourth to take in the sounds of Lehigh Valley Underground's First Friday Concert Series featuring Chris Calaiaco at the Hill to Hill Grille, Anthony Pasciuti at The Banana Factory, and Head Eye & Roi at the Funhouse South Side and more!

Come experience all First Friday has to offer - Music, Art, Culture and Deals! Be brave, bundle up and get down South!

12/09/2018
Beyond the Badge 2018

Last night, the Officer David M. Petzold Memorial Foundation celebrated it's 9th annual Beyond the Badge Awards Gala, and we were reminded once again how much goodness is in the world. Detective Jerry Scanlan and Officer Jillian Massey have already touched so many lives, and we hope this video shares of bit of their spirit with you this holiday season... please watch and share this story with someone who needs a dose of positivity today!

For info about how to participate in the toy drive, please visit and follow Sassy Massey Toy Drive

Ridley Township Police Department Jillian Paige-You got this girl

Kurt and Kacie Miller aren't just beasts in the gym - these two are driven, inspirational, kind, and committed; and they...
12/01/2018

Kurt and Kacie Miller aren't just beasts in the gym - these two are driven, inspirational, kind, and committed; and they'd both give you the shirts off their backs. When the opportunity came up to support their idea for an elite fitness competition, it was instant connection and an explosion of ideas. We're honored to be a part of it! Last year's CFC was just scratching the surface. Watch out for the 2019 Commonwealth Fitness Championship... Commonwealth Fitness Classic CrossFit Royalty CrossFit Explode and Requisite Fitness: East Falls to catch the rollout of this elite, tiered fitness competition... and stick with us for some sexy, sweaty muscle footage 💪💪💪😅
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#proveit #fitness #crossfit #functionalfitness #competition #fitnesslife #fitnessaddict #crossfitlife

10/05/2018
Zombie Reveal - Meet Paul Luongo!

Meet Paul Luongo. This guy is a doer! You know the old saying, "If you want something done right, make Paul do it..." er... something like that. Thank you, Paul, for always being a man of your word, and making us commit to whatever dumb ideas come out of our mouths! You sweat your ass off, caked in makeup, and then danced it off in the rain... all for a great cause... and because what else was there to do that night 🤷🏻‍♂️ I can't wait for our next collaboration. Makeup effects by Nicci Nolan Wright. This is also exactly what I looked like after a night of editing...

We originally wanted several makeup artists on set for our Easton Zombie Pub Crawl "Thriller" spoof, but ended up with j...
10/03/2018

We originally wanted several makeup artists on set for our Easton Zombie Pub Crawl "Thriller" spoof, but ended up with just one... and luckily it was Nicci Nolan Wright! She did makeup effects for each of our zombies, and she even jumped right in to be one herself! She is one of the sweetest people we've ever worked with, but obviously you can tell from these photos that she's pretty sadistic, too! Just the way we like 'em! 😉🤣 Zombies: Paul Luongo, Lillian R Freeman, Erin Postel, Brielle Marie Weigold

Even torrential rain couldn’t keep us from getting our Easton Pub Crawl video done in time for an advanced screening t...
09/29/2018

Even torrential rain couldn’t keep us from getting our Easton Pub Crawl video done in time for an advanced screening tonight at Movies At The Mill Easton! #MJ #thriller #spoof #zombies #pubcrawl #easton #funforagoodcause

Working in and around the Ocean Spray cranberry bogs is always special, but this was a particularly meaningful trip. We ...
09/19/2018

Working in and around the Ocean Spray cranberry bogs is always special, but this was a particularly meaningful trip. We worked with them during their first official pink cranberry harvest, the products from which support breast cancer research - a cause very personal to us. What an experience!!! Even the truck misses the bog! 😉 #pickingpinkforapurpose #pinkharvest #oceanspray #hope #drinkpink

Three more Mid-Atlantic Emmy Chapter nominations to add to our 23 😱 over the past five years, and it never gets old! ...
08/15/2018

Three more Mid-Atlantic Emmy Chapter nominations to add to our 23 😱 over the past five years, and it never gets old! Thank you to the staff and students of Princeton University, Princeton University Art Museum, Yale University, and Yale West Campus as well as all the volunteers of Luminaria Night in Bethlehem, PA! These nominated video projects all started with your stories! #EmmyMA

If you look closely, you can see me and Carlo camped out and camouflaging ourselves... waiting patiently for what felt l...
08/13/2018

If you look closely, you can see me and Carlo camped out and camouflaging ourselves... waiting patiently for what felt like months (maybe that's bullsh*t) for this domestic beast to approach his food bowl and start feeding. #dangerisourmiddlename #nofear #anythingfortheshot #inthewild #wildlife

08/07/2018
Welcome to Musikfest!

"The food. The music. It's all good..." We hope your second chance to see Kesha isn't rained out tonight, 'fest goers! Share YOUR favorite Musikfest memory or performance, below! #musikfest #bethlehem #lehighvalley

07/25/2018
Commonwealth Fitness Classic - Recap Preview

One thing we learned about the athletes in this competition is that... THEY. ARE. ALL. BADASS. Tag a badass you know who competed or volunteered for the Commonwealth Fitness Classic! Full event recap in the works! #fitness

Rendering Now! Episodes 2 & 3 of "The World of Roey's Paintbox - Season 2" Ep. 2 stars Cosmo, Zuzu, and Stara, three inc...
07/17/2018

Rendering Now! Episodes 2 & 3 of "The World of Roey's Paintbox - Season 2" Ep. 2 stars Cosmo, Zuzu, and Stara, three incredible racing pigeons, along with their trainer, Erika Liodice, author of The High Flyers series! And Pattie Bostick Winn of Patricia Bostick Dance Center draws some wild dance moves out of our Ep. 3 artists! Finally, a YouTube channel you don't have to worry about letting your kids watch!

07/05/2018

The day always ends too soon, but don't worry... we'll slow each moment down for you to relive again forever. The Mallard Island Yacht Club was the perfect backdrop for the wedding of Ryan and Meagan Beck... we can't wait to share more!

06/21/2018
Hire FireRock "at your own risk..."

FireRock's first video testimonial! Our wonderful clients were so kind to say a few nice things about us, but they wished to have their faces hidden and voices disguised. 🤷🏻‍♂️🤷🏻‍♀️We were also asked to tell everyone that, although the silhouettes may look like Shane Burcaw and Sarah Yunusov of Laughing At My Nightmare, Inc., it probably really isn't... #welovefirerock #buttheyarealittlesmelly #theresthatthingthatkindofhappens #iamsuretheyoutsource #usethematyourownrisk

06/06/2018
Commonwealth Fitness Classic - Register Now!

CROSSFIT ATHLETES, grab three of your friends and register now for the inaugural Commonwealth Fitness Classic, Pennsylvania's ultimate test of team fitness! We're sponsoring this event with South Mountain CrossFit July 7th at Muhlenberg College! Just filming this made us sweat, so... good luck!

You may recognize them from The Ellen Show or playing in the New York Subway, where they became well known for covering ...
06/01/2018

You may recognize them from The Ellen Show or playing in the New York Subway, where they became well known for covering The Beatles! We had the honor of recording and filming Blac Rabbit's performance yesterday in Terminal B of Newark Liberty Airport. Twin brothers, Amiri and Rahiem, are two of the nicest guys we've ever met... and yes, they sounded just like The Beatles! #subwayseries

Crossfit athletes persevered through the heat yesterday for our Commonwealth Fitness Classic shoot! Yeah, it was hot... ...
05/31/2018

Crossfit athletes persevered through the heat yesterday for our Commonwealth Fitness Classic shoot! Yeah, it was hot... and, thanks to these athletes, this commercial will be, too! Grab three teammates and sign up for the inaugural event at www.cfitclassic.com! #crossfit #fitness #competition #pennsylvania #northeast

Being strategic about your camera angles is important to capture all the special moments of a wedding ceremony, but some...
05/26/2018

Being strategic about your camera angles is important to capture all the special moments of a wedding ceremony, but sometimes you just get lucky... like we did when we hung this GoPro up 2 minutes before it all started! Congratulations to Ryan and Meagan Beck! We can't wait to show you the shots we actually planned! 😉🎥

"The World of Roey's Paintbox" - Season 2... Episodes 1 and 2: wrapped! #Roey Ebert #forthekids
05/22/2018

"The World of Roey's Paintbox" - Season 2... Episodes 1 and 2: wrapped! #Roey Ebert #forthekids

Season 2 of "The World of Roey's Paintbox" is on its way! #dowehaveenoughcameras #roeysstorageroom #forthekids #forthead...
05/21/2018

Season 2 of "The World of Roey's Paintbox" is on its way! #dowehaveenoughcameras #roeysstorageroom #forthekids #fortheadultswhonevergrewup

05/08/2018
Welcome To Bethlehem!

How do YOU say, "Bethlehem?" Premiered earlier tonight at Bethlehem Chamber of Commerce's Annual Dinner!

Thank you to the Bethlehem Chamber of Commerce for collaborating with us on this video about Bethlum! It was Bedlam film...
05/01/2018

Thank you to the Bethlehem Chamber of Commerce for collaborating with us on this video about Bethlum! It was Bedlam filming with these folks from Bethleeum! #RenderingNow #BethlehemPA

When clients are more than just clients, they jump in and hold the boom for you! Thanks for the help, Rachel! We'll hand...
04/25/2018

When clients are more than just clients, they jump in and hold the boom for you! Thanks for the help, Rachel! We'll handle admissions for a day to return the favor! 😉 Looking forward to another shoot with Harcum College! #trulythecollegeofpossibilities

04/23/2018
Visit the Princeton-Mercer Region!

Congratulations to Princeton for being voted #1 Best Place to Live in New Jersey in the Niche 2018 Best Places to Live! Visit Princeton

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326 Main St
Emmaus, PA
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