04/22/2026
Determining which products are tested on animals can be complex because many companies do not test their products themselves but allow third-party testing when required by law (for example, to sell in certain international markets).
According to major animal rights organizations and industry trackers as of 2026, the following brands and parent companies are known to either conduct animal testing or allow it under certain regulatory conditions:
Major Brands Associated with Animal Testing
Skincare & Cosmetics: Aveeno, Cerave, Clinique, Clarins, Estée Lauder, L'Oréal, Neutrogena, NARS, Benefit Cosmetics, Bobbi Brown, Kiehl’s, and Bioderma.
Personal Care & Hygiene: Cetaphil, Head & Shoulders, Kerastase, Caudalie, and Old Spice.
Household Products: Clorox, Tide, Downy, Air Wick, and Febreze.
Oral Care: Colgate, Crest, and Aquafresh.
Large Parent Companies
Many smaller brands belong to large corporations that have policies allowing animal testing when required by government regulations. These parent companies include:
Procter & Gamble (P&G): Owns brands like Always, Bounty, and Pantene.
Unilever: Owns brands like Axe and Rexona (though some individual Unilever brands, like Dove, have achieved independent cruelty-free certification).
Johnson & Johnson: Owns brands like Band-Aid, Neutrogena, and Listerine.
L'Oréal Group: While they have made significant investments in non-animal testing methods, they still permit testing where laws mandate it.
How to Identify "Cruelty-Free" Products
Because labels can be misleading, shoppers often look for specific third-party certifications:
Leaping Bunny Program: Considered the "gold standard," this certification requires that no animal testing is conducted at any stage of product development by the company or its ingredient suppliers.
PETA’s "Beauty Without Bunnies": A searchable database and logo indicating a brand has verified it does not test on animals.
"Not Tested on Animals" vs. "Cruelty-Free": Be cautious of phrases like "not tested on animals" if they aren't accompanied by a certification logo, as this may only apply to the finished product and not the individual ingredients.
Common Exceptions
Many companies maintain a "no animal testing" policy for the U.S. and Europe but will pay for animal testing in mainland China, where it has historically been a legal requirement for imported "special use" cosmetics (like hair dye or sunscreen). While China has recently eased some of these requirements, many major brands still fall into this category.