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Accurand DUBAI

Accurand DUBAI Accurand is a management consulting firm based in the USA with a global network of partners in the U

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Excerpts from the Chairman of Accurand's Keynote address (in English w/ brief Arabic intro.) on “Nation & Smart City Bra...
02/05/2021
Our Favorite Thoughts And Quotes of Narrative Summit 2019

Excerpts from the Chairman of Accurand's Keynote address (in English w/ brief Arabic intro.) on “Nation & Smart City Branding” at the Narrative PR Summit held in Cairo during the Arab League's Sustainable Development Week in partnership with the World Bank, the United Nations, and the European Union.
https://lnkd.in/gxqnCkW

These remarks were listed by "Think Marketing" magazine under "Our Favorite Thoughts and Quotes of Narrative Summit 2019"! This international conference is the region's biggest annual event on Sustainable Development. https://lnkd.in/eqWG6Uz

The country’s biggest annual PR summit passed by last week, and although shorter than usual, was full of exciting talks and anecdotes. With an extra focus on sustainability alongside this year’s partner the Arab Sustainable Development Week (ASDW), the Narrative Summit of 2019 promoted some grea...

As part of our commitment to sustainability and to helping cities/ countries achieve their SDGs, Accurand is currently i...
02/05/2021
Eco-Smart Cities of the Future

As part of our commitment to sustainability and to helping cities/ countries achieve their SDGs, Accurand is currently involved with public and private sector leaders in the MENA region to participate in developing eco-smart city hubs.
https://accurand.com/blog/f/the-eco-smart-cities-of-the-future

Today, we are being challenged by overpopulated cities that are limiting our mobility, polluting our environment, and challenging our effective distribution of goods and services. Additionally, the current unprecedented ...

06/08/2020

Accurand’s Global Network of Partners Include Egypt, UAE, and Saudi Arabia

06/08/2020
Digital Transformation & Integrated Communications

Smart Solutions by Accurand

Helping clients grow beyond traditional marketing campaigns requires identifying segments of younger millennials who are more technologically savvy and using viral marketing via online content to create brand buzz. For example, top luxury hotels are forging partnership with American Express to maximize the use of AMEX’s “My Life, My Card” as a template for new internet videos content. Also, using celebrity endorsers helped in adding mystique to the brand while creating a socially conscious market ads increased viewer’s attention by using the tagline “It’s My Pleasure” in a way that switched attention from the functional attributes of the brand to an image of a “Smart Lifestyle Brand”. Among the Millennial consumers, there is a strong interest in receiving instant gratification through the use of digital technology such as wearable devices like wristbands for on-demand access to hyper-local communication messages and for gaining admission to local attractions in ways that offer seamlessly integrated personalized customer experiences.

Also, Hyper-local Communication Solutions like Beacons intelligently deliver hyper-local communication messages by measuring the proximity of a traveler to the beacon itself. This helps city destinations and retail brands to ensure the relevance of the delivered communications. Also, it helps in aligning the brand with the Omnichannel user. The Millennial consumers are particularly attracted to multiscreen communications in order to gain instant access to information on special promotions and to search for reviews on the environmental and social impact of the brands purchased.

We can't thank you enough for all your wonderful support. We wish every one of you a restful and Happy Thanksgiving.
11/28/2019

We can't thank you enough for all your wonderful support. We wish every one of you a restful and Happy Thanksgiving.

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Accurand’s Global Network of Partners Now In Egypt, UAE, and Saudi Arabia

شركه اكيوراند الامريكية للاستشارات مقرها واشنطن وهي متخصصة في التسويق الالكتروني واستشارات ادارة البراندنج وادارة الاسواق المحلية والعالمية ولها شركاء في مصر و دولة الامارات والمملكة العربية السعودية. يسعدنا أن نعلن عن نشر موقعنا الجديد المصمم حديثًا مع سرد الحالات الجديدة والمدونات وأفضل الممارسات. أنت مدعو للاشتراك والانضمام إلى شبكتنا المهنية للحصول على كتيب مجاني. www.accurand.com

للتواصل بالبريد الالكتروني: [email protected]

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