Excerpts from the Chairman of Accurand's Keynote address (in English w/ brief Arabic intro.) on “Nation & Smart City Branding” at the Narrative PR Summit held in Cairo during the Arab League's Sustainable Development Week in partnership with the World Bank, the United Nations, and the European Union.
These remarks were listed by "Think Marketing" magazine under "Our Favorite Thoughts and Quotes of Narrative Summit 2019"! This international conference is the region's biggest annual event on Sustainable Development. https://lnkd.in/eqWG6Uz
The country’s biggest annual PR summit passed by last week, and although shorter than usual, was full of exciting talks and anecdotes. With an extra focus on sustainability alongside this year’s partner the Arab Sustainable Development Week (ASDW), the Narrative Summit of 2019 promoted some grea...