Great Leap Studios

02/12/2022

Where & How to Get the Right Reviews for Your Business

Reviews are an important selling point for your business and almost every customer will read reviews before making a purchase. Over 50% of customers will read at least 5 reviews before spending money. If your business needs to jumpstart online reviews, try these ideas: https://www.searchenginejournal.com/local-seo/local-business-reviews/

Here are the top online review platforms you should use and some tips that can help you get the right reviews for your local business.

02/05/2022

How to Do an SEO Audit: The Ultimate Checklist

An SEO audit can help you identify potential opportunities with the technical and on-page SEO on your website and some businesses find them extremely helpful. If you are interested in conducting and SEO audit on your website, this guide is a great way to get started: https://www.searchenginejournal.com/seo-audit/

The Ultimate SEO Audit Checklist is a comprehensive list of all the important items that should be included in your in-depth SEO audit.

01/29/2022

For many companies interested in SEO, the goal is to get to the top of search results, and that is a very valuable place to be. But that is far from the only benefit effective digital marketing will provide. At Great Leap Studios, we can help you realize many of your business goals through the array of digital marketing services we provide. Contact us today for a one on one consultation.

01/22/2022

Great Leap Studios is a marketing partner, not a content vendor. This means we are providing SEO optimized content, ads, website development, and other service based around your goals. A vendor will sell you a service without considering if it will be the right fit for your company. We are invested in your goals and take the time to learn about your business and your audience to determine how our services can help you succeed.

01/15/2022

Beginner's Guide to Google Business Profile: What It Is, How To Use It, and Why

When people search for local services or stores near them, Google will often display nearby businesses on a map. As you may imagine, those first few businesses experience far more clicks than those not displayed. A Google My Business listing is the first step to getting your business listed here and it is quick for local businesses to set up. Check out this guide to set up your business listing and make sure that you are using the feature to its fullest extent: https://moz.com/blog/what-is-google-my-business

Reference this simple, comprehensive guide to get off on the right foot with one of Google’s most important digital assets for local businesses.

01/08/2022

Home - CED Society

CED Society was looking for someone to help them finish a website that another company had been working on for more than a year. They contacted Great Leap Studios and we put the entire site together in less than 2 weeks. All for 1/4th the cost of the initial development. Come contact us for more information about our website design and marketing services.

https://cedsociety.org/

Jacqueline Kennedy once wrote that her husband John F. Kennedy believed “that one man can make a difference – and that every man should try. He believed so strongly that one’s aim should not just be the most comfortable life possible, but that we should all do something to right the wrongs we ...

01/08/2022

Comprendre le fonctionnement des données structurées | Google Search Central  |  Search Central  |  Google Developers

Search engines use pretty advanced technology to determine what kind of content is on your website and whether or not that content provides a valuable answer to a search query. But you can make it easier for Google to read your content with the use of structured data. This is code that goes on your webpages and describes to the search engine what kind of content is present. It also makes it possible for Google to display rich text results like FAQs, reviews, and upcoming events directly on the search results page. You can get started to learning about this SEO tool here: https://developers.google.com/search/docs/advanced/structured-data/intro-structured-data

Google utilise les données structurées pour interpréter le contenu. Parcourez ce guide pour découvrir le fonctionnement des données structurées, examiner les formats et apprendre à les utiliser sur votre site.

01/01/2022

Digital marketing is a necessary tool for businesses that want to compete in today's markets. But the limited resources of small businesses can make it difficult to dedicate the time and money needed to make a digital marketing campaign successful. Great Leap Studios can help your small business reach more clients and make more sales. We customize a digital marketing plan for your business using proven strategies that work in your industry. With the ability to adapt our services to your budget, we can help you secure the best ROI in marketing.

12/25/2021

How to Configure Google Analytics for Local Businesses

Google Analytics is a powerful tool for monitoring visitors to your website. By using it to track visitor locations, platforms, actions, and conversions, you can see what's working and what's not on your website. This tool is one that works for businesses of all sizes, including local businesses. Check out this guide on how to get the most out of Google Analytics if you own a local business: https://moz.com/blog/google-analytics-for-local-business

The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.

12/18/2021

How do you understand the product or service you offer? You probably see its features, the technical details, and the science behind how it works. Now think about how your customers understand a product or service. They might have some interest in features and technical specs, but they really want to know how their purchase will benefit them. Your online content should clearly identify all the benefits your business can provide. If you are having trouble finding the balance between technical details and customer benefits, our team at Great Leap Studios can help.

12/11/2021

How to Write a Winning About Us Page: 8 Dos and Don’ts

Customers today want to know who they're working with. They want to know that your company is trustworthy and you have values they share. One place a site visitor will look to find that information is your About page. Since knowing how to concisely sum up your business can be a challenge, here are some tips for creating an About page that resonates with your customers: https://www.searchenginejournal.com/how-to-write-about-page/410505/

Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page.

12/04/2021

Outsourcing Marketing: Why It Makes Sense for Small Businesses to Partner with a Marketing Company | Great Leap Studios

If you've owned a small business for long enough, you know that marketing is a necessity. But you also know that effective marketing isn't fast or easy and trying to save on costs with DIY marketing may actually be costing you more in the long run. These are our top reasons why outsourcing marketing makes sense for most small businesses: https://greatleapstudios.com/blog/outsourcing/outsourcing-marketing-why-it-makes-sense-for-small-businesses-to-partner-with-a-marketing-company/

As a small business owner, you probably hear all the time that you have to market your business online. But when do you have the time to do that? You already have a dozen different responsibilities each day. Learning the ins and outs of digital marketing and spending the time to do it effectively ma...

11/27/2021

Top 12 Most Common Marketing Mistakes to Avoid

We talk often about best practices in content marketing - add new content often, focus on quality as well as quantity, and manage your online brand across platforms. But missing these key points are still some of the most common mistakes small businesses are making online. Look through this article to learn how you can avoid these and other common mistakes: https://www.searchenginejournal.com/common-marketing-mistakes/415511/

Is your content strategy struggling? Learn how to avoid these common content marketing mistakes that can hold back performance.

11/20/2021

Industry Specialties | Great Leap Studios

Rather than specialize in only a few industries, Great Leap Studios bases our content and marketing plan around your goals and proven SEO techniques. This enables us to work with your company no matter what services or products your provide, and grow with you as your business matures. See our list of some (but not all) of the industries we already work with to get an idea of how adaptable our work is to different sectors: https://greatleapstudios.com/industry-specialties/

Great Leap Studios has worked with business owners and individuals in a range of industries, providing website content, marketing campaigns and much more to generate traffic and new leads for their websites: Home Services Content and Marketing Electrician Content Pest Control and Extermination Marke...

11/13/2021

What Is FAQ Schema Markup and Why You Should Be Using It | Great Leap Studios

A few weeks ago, we mentioned the importance of having an FAQ on your website. Let's talk about the next SEO move you can make: FAQ Schema. Learn more about what this is and how to implement it here: https://greatleapstudios.com/blog/search-engines/what-is-faq-schema-markup-and-why-you-should-be-using-it/

In recent Google searches, you may have noticed new information popping up underneath different websites. A list of events, customer reviews, FAQs, and other items now show on the search results page. These features are possible with schema markup, a type of website content that lets businesses cust...

11/06/2021

SEO is always changing. Even if you are an expert in SEO, algorithm updates and new technology mean there are always new requirements for technical SEO, on page SEO, and more. The one thing that never loses value? Quality content. That's why we use well-written, informative content as the basis of your company's marketing plan.

10/30/2021

Wading Into Local SEO: 7 Absolute Beginner FAQs, Simply Answered

We all start somewhere. SEO can be a challenging topic to learn with lots of information out there, but using SEO principles on your website definitely pays off. If you are ready to start utilizing local SEO for your small business or home service, check out this blog post from Moz for an intro local SEO: https://moz.com/blog/7-beginner-local-seo-faqs

Miriam answers seven of the most common questions from searchers looking for an introductory understanding of what “local SEO” means, who needs it, how it works, how to study it, and more!

10/23/2021

An effective FAQ page on your website needs a few things. First, you need good questions. Listen to what your customers are asking, but you can also do a Google search for keywords related to your services. Near the top of the results page is a "People Also Ask" section that will give you some relevant questions. Next, you need good answers. They need to be clear, concise, and factual. If you need more than a couple of sentences to answer, turn it into a webpage or blog post instead. Either way, you've got great content for your site.

10/16/2021

When was the last time you looked at your website on a mobile phone? So often, people build their websites on computers and never check how that website looks on a phone, tablet, or different browser. But with an increasing number of site visitors using mobile products, it's important your site works everywhere. Take some time to check functionality on different platforms and make any adjustments. And if you don't yet have a mobile responsive website, our team at Great Leap Studios can help.

10/09/2021

Great Leap Studios: Your Small Business Marketing Partner | Great Leap Studios

Great Leap Studios is more than just a content writer or an advertising manager. For some of our clients, we are an entire marketing department. Think of it like having your own in-house team. Your tell us your goals and budget, and we make it happen through digital marketing. Get more information about our small business marketing services and schedule a time to talk to see what we can do for your company: https://greatleapstudios.com/small-business-marketing/

Marketing is essential for any business. But for small businesses, you’re tasked with trying to get the best possible ROI for a more limited budget. In today’s economic landscape, digital marketing is the number one tool for small businesses at any stage to be able to compete – no matter the s...

10/02/2021

Why Add an FAQ to Your Webpages | Great Leap Studios

People turn to the internet for answers to their questions. Many of their questions will be the same ones your customers have. How much do your services cost, how soon can you get there, do you offer guarantees, and more. By adding an FAQ page or section to your website, you get to answer all of your customers most asked questions. But you also get an SEO boost from Google since your FAQ can provide easy answers to the questions Google's users search for. Find out more about how to implement an FAQ on your website: https://greatleapstudios.com/blog/local-search-2/why-add-an-faq-to-your-webpages/

The majority of people today turn to the internet when they have a question. If your website has a small business, you want to provide all the answers your customers might need about your services or products in an easy to find place on your site. The best location for that is an FAQ. An ...

08/17/2021

More Than Hits: Decreasing Visitors to Improve Conversions | Great Leap Studios

There's a pest control company in Virginia that contacted us about a problem they were having with conversions. They were receiving over 1000 hits a month (a lot for a local pest control company) and not receiving nearly enough calls.

Looking into the data, the problem wasn't conversions. The problem was the hits themselves.

https://greatleapstudios.com/blog/local-search-2/more-than-hits-decreasing-visitors-to-improve-conversions/

There’s a pest control company in Virginia that contacted us about a problem they were having with conversions. They were receiving over 1000 hits a month (a lot for a local pest control company) and not receiving nearly enough calls. Looking into the data, the problem wasn’t conversions. The pr...

06/01/2021

Content Writing and SEO Services

Sometimes it's hard to find the right words. Sometimes it is harder to find 5000 of them on a daily basis.

That's why so many people trust Great Leap Studios to manage their content, SEO, and other marketing campaigns.

We can handle content that is not only high quality, but also high quantity, delivering more for you in less time to help you reach your marketing goals. Visit www.GreatLeapStudios.com or contact us today to learn more.

Great Leap Studios is the leading SEO, content writing, and content marketing service provider. Based in California, serving the world. Contact us today.

02/25/2021

Website Rentals by Great Leap Studios | Great Leap Studios

Our website rental service is off and running, and we are currently offering a special.

$99 per month for a semi-custom made Wordpress website, with 100% unique search engine optimized content writing and, for a limited time, 1 year (52 total) free Facebook and/or Twitter posts to keep your social media pages operational.

Learn more here: https://greatleapstudios.com/rentals/ or contact us today to find out how the website rentals work.

Great Leap Studios is proud to offer custom made rental websites on demand for businesses in need of a new website. Contact us today.

12/22/2020

Content for the sake of content, even if you write lots of it, is not enough. Search engines are looking for quality content, so it is important to make sure everything you publish has a purpose. Ask yourself, "Why does my company want to produce web content?" The answer should include what value you are bringing to your customers and be the basis for choosing what to write about.

12/20/2020

How to Create a Useful and Well-Optimized FAQ Page

Link building is the process of getting other website to link back to yours. Good inbound links help potential customers find your website and boost your SEO. Check out these 50 ways to get links to your website circulating: https://moz.com/blog/how-to-faq-page

Your FAQ page is the key to providing your customers and search engines with all the answers they might need about your brand. Here are some tips to make sure yours is helping — not hurting — your traffic and rankings.