Second Take.

Second Take. We help 7-figure high ticket service business hit 8 using paid ads (the right way).

08/14/2026

If your crews are finishing projects and walking away without ever asking for a review.

That's potentially millions of dollars left on the table.

Every technician should be trained to do one thing before they leave: hand the customer a QR code and ask for a Google review on the spot (yes, the tech should still be on-site while the review is left). Not a follow up email two days later. Right there, while the job is fresh and the customer is happy.

Incentivize this by offering your techs: $50, $100, a gift card, whatever makes sense for your margins. Pay out every time a review mentions their name or your company.

No one on your crew is going to care about your reviews as much as you do, unless you give them a reason to. Give them the reason and watch your review count climb.

Reputation closes deals before your sales team even picks up the phone.

DM "REVIEWS" and we will send you the exact review collection SOP that our clients use to get 100+ reviews every quarter.

08/13/2026

If your sales team closes deals and just needs more people to talk to, lead forms are the right move 9 times out of 10. Volume plus a team that converts equals more revenue.

If your sales process isn't dialed in yet and your sales team needs lay down deals (and close 4+ out of 10 leads).... then chasing more lead volume won't work: landing pages are the better fit.
More friction from a landing pages means the leads that come through already know who you are. They remember filling out the form, they've seen your trust assets, and they walk in more likely to say yes.

Same offer, same ad spend, completely different outcome depending on which one matches your sales team.

DM "FUNNEL" and we will tell you which setup fits your business.

08/12/2026

The second someone fills out a lead form, they go into detective mode. They start trying to figure out if you're actually legit.

While that's happening, their interest is dropping. Interest is what got them to fill out the form in the first place, and it's the first thing that fades.

When you wait a few hours to call ... you're actively letting their interest decline. So make your life easy and call them when their interest is already high and INCREASE their interest by getting them on the phone within 5 minutes.

Because otherwise...

They might already be on the phone with your competitor, or decide you're not worth answering the phone for.

Their interest is never higher than it is right after they hit submit. Call while it's there.

08/11/2026

Landing pages vs Facebook lead forms.

Contractors ask us this every week.

A landing page takes someone off Facebook to a small site built to turn interest into a lead. A lead form skips that step and opens right there on the platform.

Landing pages add friction (which filters out the tire kickers), so the leads that make it through are more qualified.

Lead forms remove friction to increase lead volume. If your sales team calls fast and follows up hard.... then volume is likely the right play for your sales team.

If follow-up is weak, then volume is absolutely not going to be the answer.

The right pick depends on your sales team, not which option sounds better. Strong closers who call 15 to 20 times a month should run lead forms and let volume work for them. If follow-up is inconsistent, landing pages hand you fewer leads that are easier to close.

Which setup are you running right now?

DM "funnel" and we'll personally diagnose your sales team to see which is right for your company.

08/02/2026

Two lies keep contractors from following up with leads.

The first one is that it's annoying. That calling a homeowner after you sent a quote makes you a pest.

Flip it around. If you actually have what they need, following up isn't bothering them.

It's showing them you have the solution and you care enough to talk about it. If you don't follow up, they don't remember you. They're only going to remember the company that gets ahold of them next.

So...

If you really believe your company is the best option for this homeowner, not following up isn't politeness. It's doing them a disservice.

The second lie is worse.

"If someone really wants your service, they'll close on their own without any follow up."

Think about how you buy anything expensive.

Not a coffee, not something you grab on impulse.

A big purchase.

Nine times out of ten you want to talk to a person first. You want your questions answered before you hand over that kind of money.

Picture a car dealership where nobody answers the phone and nobody explains anything. You'd never buy from them would you?

Your leads do the same thing. They don't sit around waiting for you to circle back. If you go quiet after the quote, they assume you don't have answers, so they call someone who does.

Every quote you send needs a follow up plan behind it. Otherwise you're not losing that job to a better contractor. You're losing it to the one who picked up the phone.

Want to work with our agency? Link in bio 👉

08/02/2026

Most contractors quote price the same way. Here's the cost, here's what's included, here's why it's fair compared to the other guy.

That's not what closes the sale.

Homeowners aren't actually deciding between your price and a number on a competitor's quote. They're deciding what that number means for their life.

A new AC system isn't really about tonnage and SEER ratings. It's about their kids not waking up sweating at 2am. It's about not having to call you again in six months because someone rigged a bandaid fix.

So before you say a number, ask what's actually going on for them. Why are they even looking at this right now. What happens if they don't fix it. What happens if they wait another year and it gets worse.

Let them tell you. Don't tell them.

Once they've said out loud what it actually costs them to not solve this, your price isn't competing against the guy down the street anymore. It's competing against them living with the problem.

That's how contractors charge more than everyone else in their market and still close 30 to 40% of the room. Not a better pitch. A better conversation.

Want to work with our agency? Link in bio 👉

07/31/2026

If you've been burned by an agency before, you've probably heard some version of the same excuse.
"You have a new account manager."
"Sorry it took us a week to get back to you."

That's not just bad luck with bad agencies... that's how most agencies are built.

They take on 50, 100, sometimes multiple hundreds of clients.

At that scale, the founders can't touch every account. So they hire junior marketers to run the day to day, and the senior person who actually knows what they're doing becomes a manager overseeing 15, 20, 50 accounts at any given time.

Which means the person actually thinking about your business isn't the expert. It's whoever they could hire and train fast enough to keep up with the client count.

And on top of that they MAYBE think about your business once a week.

That's why the ads feel generic. That's why nobody follows up when something's wrong. Nobody at that agency has the bandwidth to go deep on any single client, because they're spread across too many.

We built Second Take the opposite way. Two founders, direct access, no handoff to a junior account manager. When we take on a client, we're the ones you talk to, on the calls, building the systems.

That's why we don't chase client count. We chase depth. One client we can actually move the needle for is worth more than 50 we're just managing from a distance.

Want to work with our agency? Link in bio 👉

07/30/2026

Retargeting isn't just running the same ad on repeat. It's a feedback loop.

Every time a prospect gets on a call, ask your sales team what came up. What were they unsure about? What questions kept coming up before they'd say yes?

Write those down. Every single one becomes a retargeting video.

Someone asks about pricing? That's a video.
Someone asks how long you've been in business? That's a video.
Someone asks if you handle their specific type of job? That's a video too.

Now put those videos in front of your retargeting audience. You're not just staying top of mind anymore. You're answering the exact objections that are stopping people from booking, before they even get on the call with you.

Do this long enough and the calls start to change. Prospects show up already knowing who you are. Already knowing what you do. Already trusting you before your rep says a word.

They're not asking "why should I choose you" anymore. They're asking where to sign.

That's the point where your sales reps stop selling and start closing. The marketing already did the convincing. All that's left is the paperwork.

Want to work with our agency? Link is in the bio.

07/29/2026

Most contractors run ads the same way.

Ad ➡️ Lead form ➡️ Hope someone books

That works ok, but it only works for a tiny slice of your market.

Only about 3% of people who see your ad are ready to buy/book right then and there.

The other 97% aren't ready yet.

They might need your service in a month.
Three months.
Next year when the budget opens up.

But right now, in this moment, they're not ready to hand over their info.

So what happens to them?

When you use just a lead form, nothing happens.

Meanwhile, even the small group who are ready still won't book blind.

Before anyone from your sales team calls, they're checking out your company.

Googling your company name.
Looking for reviews.
Maybe even searching Reddit for anyone who's used you before.

Think about it...

You do this too.

Next time you buy something, notice what you actually do.
You open a new tab and try to verify the company is real before you ever decide to buy from them.

A lead form controls none of that. It just sits and waits for people who are already sold.

The fix is building a system that attracts the 97% who aren't ready yet and keeps you in front of them until they are.

Retargeting, follow up content, proof that builds trust over time.

That's how you stop losing the biggest part of your market and start turning them into booked calls when they're finally ready to buy.

If you want to work with our agency the link to apply is in our bio.

07/28/2026

Today, I want to talk about the mere exposure effect.

Sounds complicated. It's not.

It just means that the more you're exposed to something, the more you start to like it.

That's why you will crave your mom's cooking over a five star restaurant.

Growing up, you were exposed to her cooking over and over again (with a positive association).

Now apply that to your ads.

Someone sees your ad once.

They're curious but not ready.

So they scroll past.

It doesn't mean it's a lost customer...

It's just a warm lead you haven't earned yet.

Retargeting puts your brand back in front of them. Again. And again.

Each time, they trust you a little more and understand your offer a little better.

By the fifth or sixth touch, you're not a stranger anymore. You're familiar.

And people buy from brands that feel familiar.

Skipping retargeting means you're paying to introduce yourself to strangers, and never building familiarity with anyone.

That's not a top of funnel problem. That's money left on the table.

Link in bio if you want to work with our agency.

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