De Sousa Agency

20/11/2024

Are you spending your video budget wisely? Not everyone is. What I witness most often are clients who don't think far enough in advance, they just know their immediate need.

If I know a client is ready to spend some video budget, I first want to hear about their immediate needs, but very quickly after, I want to ask follow up questions about how we can make this video shoot evergreen. Investing in research and analytics can provide valuable insights into what types of videos perform best and where to distribute them for optimal reach.

In today's digital age, video content is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the increasing demand for high-quality videos, it's crucial for companies to allocate their video budgets wisely to maximize their return on investment. I want to help you do that.

Collaborating with experienced video production teams can ensure that the quality of the content aligns with the brand's image and message. While this may require a significant portion of the budget, high-quality production can enhance the credibility and professionalism of the brand, leading to better audience engagement and brand perception.

Finally, companies should continuously evaluate the performance of their video content. This ongoing evaluation allows companies to adjust their strategies and optimize their future video investments for better results. But no matter what, you just have to begin!

I want to help you save money, while delivering the best viable product. Let's chat today.

buff.ly/4i1IIin

De Sousa Agency is a top full-service video production agency serving Miami, Fort Lauderdale, West Palm Beach and beyond.

31/10/2024

🎥 Why Video Production is COSTLY – and How Companies MAXIMIZE Value 🎥

Ever wonder why video production costs what it does? People always ask me about this and I won't lie to you, it is expensive! But I have ways to make your money carry more value. Creating QUALITY videos isn’t just about hitting “record.” From pre-production planning to the specialized equipment and skilled crew needed on set, every step takes resources – both time and talent.

But here’s a smart solution I advise companies to use in order to save money: **batching interviews and filming multiple projects on a single set day**. This approach optimizes both time and budget, allowing you to:

✅ Capture multiple perspectives and messaging points in a single setup
✅ Reduce setup, breakdown, and location costs
✅ Minimize the total hours required to capture all the content you need

By planning ahead and consolidating shoot days, you can walk away with a diverse portfolio of footage—interviews, testimonials, and branded content—at a fraction of the cost of separate shoot days.

**Investing in video is worth it** – but optimizing the process is smart business and I always try to help my clients work this way. 📈

www.desousaagency.com

hashtag hashtag hashtag hashtag

23/10/2024

This authentic, hand-crafted alehouse had spread its wings to West Palm Beach, Florida, and we were more than excited to be part of this journey with them. We were hired to film their opening day party and ribbon cutting.

Through this video, we've endeavored to capture the essence of American Craft Aleworks, a place that has always been known for its quality brews, excellent service, and an ambiance that transports you. The video takes you on a tour of the new location, featuring the meticulously designed interiors, the vast array of craft beers on tap, and the mouth-watering food options that pair perfectly with the brews.

The video also features the passionate team behind American Craft Aleworks, the ones who work tirelessly to provide a memorable experience for every visitor. It's a sneak peek into the heart and soul of the alehouse and let me tell you, their dry-rub wings were incredible, thanks for the treat!

So, whether you're a craft beer aficionado or just someone looking for a great place to unwind, do take a moment to watch the video. And the next time you're in West Palm Beach, don't forget to stop by American Craft Aleworks. Here's to new beginnings and great beer. Cheers!

American Aleworks is a craft brewery located in South Florida, known for its dedication to creating high-quality, small-batch beers. Specializing in a divers...

21/10/2024

We are thrilled to announce that our video production company leveled up last year! We took a significant leap forward by upgrading our gear to the cutting-edge RED Komodo cinema cameras.

It was an exciting time for us as we stepped into a new era of film production. The RED Komodo is not just a camera; it's a state-of-the-art storytelling tool. With its advanced features and unmatched image quality, the RED Komodo will empower us to bring our creative visions to life in new ways!

Known for its compact design, yet powerful performance, the RED Komodo is a game-changer in the world of cinema. It's equipped with a Super 35 6K sensor that can capture stunning, high-resolution images with incredible detail and color accuracy. Moreover, it offers a dynamic range of up to 16+ stops, ensuring we can capture every nuance of light and shadow in our shots.

By upgrading to the RED Komodo, we are reaffirming our commitment to delivering the highest quality videos to our clients. We are excited about the opportunities this new gear will bring.

Stay tuned for more updates as we embark on this exciting journey with the RED Komodo. Our vision is to take storytelling to a whole new level, and with this upgrade, we're one step closer to making that vision a reality. Thank you for your continued support. Let's create something extraordinary together!

19/10/2024

Are you ready to magnify your brand?

We know the hype around video is real...but do you? The data doesn't lie, video accounts for 82.5% of all web traffic these days! I mean, just think about how much video content you consumed just today. It's EVERYWHERE.

The question is, are you in on it? Is your business effectively implementing the most powerful marketing asset available? If the answer is no but your curious about how it might serve you, check out our website today, link in the bio.

18/10/2024

In this project we made for Hayes Locums, they wanted a piece that would portray just how much teamwork goes into staffing hospitals effectively and efficiently.

With the multiple hurdles of staffing doctors at hospitals, you need a strong internal system to make the smooth and effortless for the providers a facilities, and Hayes knows how to do just that. Watch the video to find out how!

17/10/2024

Hi, Joel here, thanks for visiting my company page!

I got started over 8 years ago but jumping head first into starting my own business, not much of a plan back then, just a 20-something-year-old trying to figure out this wild life!

I remember when I first knew I wanted to make videos. In college, I was watching a short story play out on a screen and it moved me in a way that reading or hearing a story could never do–it was immersive and it moved me to action. Today, my favorite part of the creative process with clients is when they start to believe that getting to that place is possible.

I went out on my own to start de Sousa Agency in 2016, and since then I’ve worked with an incredible range of small, local businesses to larger nation-wide companies to nonprofits doing life-changing work. Capturing their stories and strategizing alongside them has taught me to embrace the process of creating.