The first issue of Construction Equipment Guide, which was a four-page listing of classified advertisements, rolled off the presses May 29, 1958. The publication was created and designed to help equipment dealers and manufacturers sell equipment.
Prior to its establishment, no other regional publication had addressed this industry need before. Four equipment dealers who advertised in that first issue have never missed an issue since…over 49 years! As the years went on, many more companies followed suit because they came to the same conclusion – advertising in Construction Equipment Guide leads to profit.
In a letter to subscribers which appeared in the first issue, Founder and Publisher Edwin M. McKeon described the mission of the newspaper.
"The idea is to reach the five-state market of 10,000 prime buyer prospects for used equipment and supplies that you have for sale…We have one and only one purpose— to sell your used equipment."
From those humble beginnings in Willow Grove, Pennsylvania, with only a handful of loyal and dedicated employees, the paper has grown in size and popularity. After three moves, Construction Equipment Guide is now located on Maryland Dr. in the Ft. Washington,PA, Office Park, and has evolved from a simple listing of equipment to a sophisticated publication with in-depth coverage of industry news, including new equipment applications, major construction projects, personality profiles, and studies into the way current legislation affects real people in the industry.
The increased size and scope of the paper has not changed its commitment to its subscribers. Some of the names of the people behind the scenes at Construction Equipment Guide have changed but 49 years and thousands of editions later, the loyalty and dedication of the staff have been consistently strong.
Every employee, whether a part of the sales department, editorial, production , circulation or office personnel, understands that he/she is a key player on the team. This family-run paper knows the real meaning of teamwork— at one time or another, all five of McKeon's children have been successfully employed in the business in different capacities.
The three boys, Ted, Joseph and Richard joined the firm early on and are currently the publishers of the four regional editions. The girls, Pam and Liz, are temporarily “retired,” raising the grandchildren.
The coverage area has expanded from the original five-state area of Pennsylvania, New York, New Jersey, Delaware and Maryland to include all of New England, West Virginia and Northern Virginia. Circulation has grown from 10,000 to more than 29,000, in what we now call the Northeast Edition.
Answering a call from contractors in other areas, Construction Equipment Guide further broadened its coverage area. The Southeast Edition began publication on November 30, 1988, and today has a circulation of more than 29,000 covering Alabama, Florida, Georgia, Kentucky, Mississippi, North and South Carolina, Tennessee, Virginia, Puerto Rico and the U.S. Virgin Islands.
In 1994, Construction Equipment Guide expanded again! It seemed unfair to limit this "bible for construction equipment" to the Eastern U.S., so the best-read paper in the industry is now available in a Midwest Edition. Circulation continues to grow in the newest sister publication, which covers a 13-state region including Indiana, Illinois, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, Ohio, North Dakota, South Dakota, and Wisconsin.
In 1999, Construction Equipment Guide celebrated Independence Day by growing yet again. The Southwest Edition was launched with coverage in Oklahoma, Western Arkansas, Western Louisiana, Texas, Colorado, New Mexico, Arizona, Utah and Nevada, and a total circulation of more than 20,000.
CEG is more than just Construction Equipment Guide, however. In 1997, CEG Productions was formed to fill a gap in the trade show market. Convinced that contractors wanted to do more than just look at equipment exhibits, CEG Productions created PhilCONX, a more “hands-on” approach to trade shows, with interactive exhibits and demo areas. The first PhilCONX was held in Philadelphia Park in 1998, while PhilCONX 2000 rolled into Pennsauken, NJ. In the future, CEG Productions plans to take PhilCONX on the road.
Through all these changes, Construction Equipment Guide has remained true to its original intent. It is still considered “must-reading” for dealers, manufacturers, auctioneers, contractors and equipment users wishing to buy or sell new and used equipment.
Today, Construction Equipment Guide is the most quoted journal in the industry. Each issue is filled with market information, equipment sales data, nationally syndicated columnists, fast-breaking news stories, and boasts special issues devoted to showcasing specific types of equipment.
Our readership considers the editorial coverage in Construction Equipment Guide to be something they can’t live without. What about you?