08/26/2026
In 2001 Prince built the thing every artist has now, and he built it roughly fifteen years too early for anyone to give him credit for it. π
The NPG Music Club was a paid online membership. You subscribed directly to him and you got music that was not available anywhere else, early access to tickets, audio streams, and a direct line to the artist with no label and no retailer standing in the middle. This was 2001. Most musicians still thought the internet was something their publicist dealt with. π»
Members describe it as feeling less like a website and more like a room. He would drop songs with no warning at all. There were chats, and every so often the person typing on the other end was actually him. He was selling downloads before the digital store we all know had taken its current shape. He ran his own release schedule and his own prices and answered to nobody, which was the entire point after everything he had been through with Warner Bros.
In 2006 the Webby Awards gave him a Lifetime Achievement award for it. An award for the internet, handed to a musician, because he understood the internet better than the industry that was supposed to.
Were you ever a member, and if you were, what is the one thing you still remember getting from it? π