Position by Design

Position by Design Design firm specializing in model home merchandising, hospitality and VRBO turn-key packages.
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Position by Design, a national firm est. 1991, specializes in model home merchandising, hospitality, and VRBO turn-key packages. The firm has won scores of awards, and has been extensively published, including Architectural Digest. Certifications and Awards: *Certified Instruction for NAHB's course on Model Home Merchandising, * Awarded dozens of McSams, Prisms, Obis, Parade of Homes and numerous regional and national awards. *Twice chair of the prestigious Best of American Living awards. *Three term appointee of NAHB's Design Committee *Chaired NAHB's Education Committee *One of few women to serve on NAHB's Executive Committee

04/23/2020

ALMOST THERE!!

03/24/2020

Finally getting very close!!!

Elements 55 in Viridian is on the home stretch...Getting the landscape in after all of this rain, finally!! We need the ...
03/24/2020

Elements 55 in Viridian is on the home stretch...Getting the landscape in after all of this rain, finally!! We need the CO so we can move the furniture into place!!!

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01/28/2020
Best of Fort Worth 2020

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01/27/2020

Back from Vegas! Technology is moving into new homes through appliances and plumbing fixtures---talking and smart devices. Oddly, many are using Alexa as an interface...what happens when Alexa dies? It will be like MS Office 7---got phased out, no longer supported so you had to move to 10 whether you want to or not...

01/25/2020

Very cool pivot garage door-no tracks, can be motorized

01/21/2020

People who think IBS is FUN have never been to trade show this size. It’s beyond HUGE-lots of walking! And my ankle was re-built less than a year ago. We’ll see how well I hold up-packed squishy flat Crocs, that should be the ticket.

Kentuckiana Humor
12/17/2019

Kentuckiana Humor

Beautiful! 🐴🎄
Credit unknown

Working against the clock!! Trying to get this fabulous amenity center installed by year end...Mother Nature has not bee...
10/30/2019

Working against the clock!! Trying to get this fabulous amenity center installed by year end...Mother Nature has not been working in our favor, however!

10/09/2019

Grrr. Went to see a presentation by San Francisco designer Jay Jeffers in conjunction with Dallas Design Week. The presentation was good, but towards the end he introduced Mark Moussa, a Dallas client of Jeffers. Many in the industry will recognize Mark's name as the founder/owner of Arteriors. Moussa took it upon himself to give a testamonial about Jeffers, which was also fine, but in doing so made an extremely condescending reference that he had to go outside the Dallas area to find such talent. Those were not his exact words, but that was clearly the implication...Shame on you Mark Moussa! Some of us in Texas have actually done work in California!! Oddly, the single THING in my house that I have said repeatedly has provided me pleasure is an over-sized hand-blown vase in a huge stand---by Arteriors, no less. Now I wonder if I should donate it to Goodwill in protest?? #dallasdesignweek #papercitydallas

WOW---The ULTIMATE man cave is open to PARTY!!! The two most difficult features to execute in this design were the backl...
09/11/2019

WOW---The ULTIMATE man cave is open to PARTY!!! The two most difficult features to execute in this design were the backlit agate tornado, and the rolling doors that come down in front of the liquor shelves so they can be locked. This is one of the most AMAZING projects I have ever been hired to do. What an honor to work with this owner!!

Question for everyone: Would you rather see bright Caribbean colors around a pool or neutrals?? Personally, I think it m...
07/31/2019

Question for everyone: Would you rather see bright Caribbean colors around a pool or neutrals?? Personally, I think it makes me feel like I'm on vacation if there are "island colors" instead of vanilla. That said, I'm interested in YOUR feedback!

Man cave finish out continues...built in headboard in master with exotic hide...mirrors on mirror at master bath. LOL---...
05/30/2019

Man cave finish out continues...built in headboard in master with exotic hide...mirrors on mirror at master bath. LOL---the first vertical lights I ordered were PLASTIC. Looked AWFUL!! These fixtures are nearly identical but Ralph Lauren brand, so needless to say, no freakin' cheap plastic!
The bar and game room is nearing completion...but FedEx (whoops!) dropped the very expensive shuffleboard table top. Take a look at 11ravens.com---find the stealth shuffleboard. Yep, that's the one under wraps below the "floating" stairs.

The agate tornado is in!! See my sketch below...Looking really good!  We are working to get this completed by month end....
04/17/2019

The agate tornado is in!! See my sketch below...Looking really good! We are working to get this completed by month end...stay tuned for more pictures, and maybe a video. I think we will paint the ceiling box black inside---It is a bar after all.

Position by Design
04/17/2019

Position by Design

I was boxing old  photos and came across this picture of Tom Struhs and myself collaborating---maybe twenty years ago......
04/15/2019

I was boxing old photos and came across this picture of Tom Struhs and myself collaborating---maybe twenty years ago...What a hoot!! Today we are collaborating on three projects: a large clubhouse in north Arlington, a residential compound in south Arlington, and a custom home we are just starting in Walsh Ranch. What a joy to work every day with the love of my life!!!

For the new Elements project, the developer had our designs rendered. These three images capture the essence of our conc...
02/11/2019

For the new Elements project, the developer had our designs rendered. These three images capture the essence of our concepts for the main gathering room, the lounge area and the fitness center. I think he did a fabulous job! It will be interesting to compare the actual photographs when the project is completed!

FINALLY! Our big age-restricted clubhouse is coming out of the ground. At Viridian, the new ELEMENTS section of the deve...
02/01/2019

FINALLY! Our big age-restricted clubhouse is coming out of the ground. At Viridian, the new ELEMENTS section of the development will have its own clubhouse for the active 55+ market. It's actually two buildings---one gathering/entertainment venue, and one fitness facility. Very exciting---we are doing the interior design, working with one of the area's most talented general contractors, Tom Struhs---MY HUSBAND.

Massive update in progress...West Fort Worth. Can't wait to lose the yellow paint color!
01/29/2019

Massive update in progress...West Fort Worth. Can't wait to lose the yellow paint color!

Rough Creek Spec home sold before completion. This house was a challenge because the builder had picked some of the colo...
01/18/2019

Rough Creek Spec home sold before completion. This house was a challenge because the builder had picked some of the colors but couldn't figure out how to tie it all together...Always up for the job!

Amazing project!  Not since I had the opportunity to re-do the town (yes, a TOWN) have  I had such a great canvas on whi...
10/26/2018

Amazing project! Not since I had the opportunity to re-do the town (yes, a TOWN) have I had such a great canvas on which to paint...and the best part is the builder is my dear husband. 1+1=3 We work so incredibly well together!!

I am bringing the image on the left to reality---on a big scale. The ceiling height is 12 feet, and the material comes in 10 X 5 foot sheets. It will start at the tub deck and go to the ceiling. But the most amazing thing is that it will die into the window and then continue to the outside. This is an incredible project!!! Master bath obviously...

The "agate tornado" will be the centerpiece and focal part of the back bar. It will be backlit with LED lights---not an ...
10/26/2018

The "agate tornado" will be the centerpiece and focal part of the back bar. It will be backlit with LED lights---not an easy task to figure out. This is a very large gameroom area with the bar to the left, back. Beyond the stairs, which will be suspended, is store front glass looking through to the garage.

I am bringing the image on the left to reality---on a big scale. The ceiling height is 12 feet, and the material comes i...
10/26/2018

I am bringing the image on the left to reality---on a big scale. The ceiling height is 12 feet, and the material comes in 10 X 5 foot sheets. It will start at the tub deck and go to the ceiling. But the most amazing thing is that it will die into the window and then continue to the outside. This is an incredible project!!! Master bath obviously...

SHAME ON ZEPHYR!! I would never recommend your product based on your sexist, belittling ad. In this age of ME TOO and fi...
10/11/2018

SHAME ON ZEPHYR!! I would never recommend your product based on your sexist, belittling ad. In this age of ME TOO and fighting for female equality, your company should be ASHAMED OF THIS AD. As a design professional of 30+ years, I don't think any advertisement has rubbed me so badly in the wrong direction. To my associates in the industry, please share and BOYCOTT Zephyr's products!

Come join us at the Open House on Sunday May 20th, 2018 1-4pm.  Builder:  Westford Builders - Tom Struhs
05/17/2018
5528 Collinwood Ave For Sale - Fort Worth, TX | Trulia

Come join us at the Open House on Sunday May 20th, 2018 1-4pm.
Builder: Westford Builders - Tom Struhs

5528 Collinwood Ave, Fort Worth, TX is a 3688 sq ft, 4 bed, 5 bath home listed on Trulia for $995,000 in Fort Worth, Texas.

05/15/2018

So many exciting projects in process and many more upcoming!
Stay tuned for pictures.

05/08/2018

Great new design project! A fun, funky restaurant on South Main, called HECHO. The owner, Michael, has had a food truck for a long time but is moving to sticks and bricks. It's in a mixed use building, a bit unique. I just spent over an hour at the City of Fort Worth and no one seems to know where to point me...it doesn't fit in a nice tidy little box. Gave up for the moment and decided to try making some calls before going down there again. Very frustrating!

4 am concrete pour of a basement! The beginning of one of our projects---finally getting off the ground. Well, under gro...
03/23/2018

4 am concrete pour of a basement! The beginning of one of our projects---finally getting off the ground. Well, under ground, to be more precise. Quite the engineering marvel, constructed by Tom Struhs!

02/08/2018

The economy always affects our choices in color. Whether we think about that or not, it's true. When has grey been a popular color? In periods of recession or depression...think about it.
After the housing crisis of 2008, grey became a dominant player in color choice. When was the last time we embraced grey? In the early 90's on the heels of the S&L debacle that left us in a financial crisis. We embrace the color of depression, well when we are, in fact, depressed.
So now, years later, we are seeing shades of grey yield to bolder, HAPPIER colors. These include cobalt blue, cayenne red, vivid greens and even some oranges. On the softer side, we are seeing some lavenders and dusty blues.
More importantly, as in the past, when people have more confidence in the economy, they tend to be bolder about coloring their world. Hence, islands painted blue or counter tops making a bold color statement.
Look for the return of golds, polished brass (yes, she said it) and other metallic finishes. The opposite is greeting new appliances---metals that don't host metallic fingerprints. All sorts of new matt metallics are in the current appliance lineup, although stainless was still #1 with the consumers in 2017.

Just a couple of pictures of the before and after of the beautiful Viridian Clubhouse on Friday, October 13th.
10/24/2017

Just a couple of pictures of the before and after of the beautiful Viridian Clubhouse on Friday, October 13th.

10/14/2017

WOW---We got it done! Well, mostly.

The CO for Viridian's new event center was issued late Wednesday. Position By Design was there first thing Thursday morning with furniture, art, drapes and accessories. We were there Friday with additional office furniture for the HOA's new digs, and we were out by 3 o'clock---or out of the way, I should say. All the furniture was being moved so they could set up for a HUGE grand opening party. WOW---crazy week, but one of great pride for everyone involved. Sure, we have some punch out, etc, but the development owners and management team were very happy with what we had accomplished---and the party went off without a hitch!

Pictures coming soon...personally, I was WAY too busy to worry about taking pictures. And really big kudos to my husband Tom Struhs, for pulling off a miraculous feat. Two weeks ago, no one thought that CO would be forthcoming!!!

09/20/2017
Sunbelt Conference Final

If you did not get to attend the Sunbelt Builders Show 2017 and catch Elizabeth Falconer's presentation we have it for you below: https://vimeo.com/232355337/c3b3d1f17c
She shares a lot of fantastic information.
We look forward to speaking with you.

This is "Sunbelt Conference Final" by Brian Brown on Vimeo, the home for high quality videos and the people who love them.

08/02/2017

August 2nd. 1:15 PM "Fickle Features and Finishes: Emerging Trends in Color and Design". Presented by Elizabeth Falconer, Position By Design.

07/13/2017

I'm putting together my Sunbelt Builder Show presentation on trends... I have a lot of ideas, but thought some of my friends might have some thoughts on the subject. eg, Big format in, new finishes for stainless steel (to hide fingerprints), appliance size seems to have peaked, modular becoming more popular...Thoughts anyone??

Address

11255 West Camp Bowie
Fort Worth, TX
76008

General information

Services Provided Include: Turn-key finishes and furnishings for model homes, clubhouses, VRBO and hospitality projects. Scope of Client Services: *Design and Program Development *Space Planning & Schematic Design *Presentation Graphics *Concept Proposals *Finish Schedules *Budget Planning & Contract Document Production *Specifications *Installation and Job Site Supervision

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00

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