FNP Optimize

FNP Optimize Local Digital Marketing Agency assisting small to medium businesses define their Digital Footprint. Located in Frederick, MD and a division of the Frederick News Post, we are here to assist small to medium sized businesses in establishing and expanding their digital footprint.

With the single largest reach to the community of any local business, using products and services from web/mobile development, SEM/SEO marketing strategies, online display branding, social media engagement, and business reputation monitoring we put your business in front of your audience and help you maintain a positive and professional online experience.

As we ease back in to the work week & need a little funny to keep us going. Here's a senior prank gone wrong #fail
05/26/2015
Ladybugs released in school as senior prank

As we ease back in to the work week & need a little funny to keep us going. Here's a senior prank gone wrong #fail

CHAPTICO, Md. (AP) — A senior prank in which 72,000 ladybugs were released in a public high school has several youths and adults facing criminal charges. The St. Mary’s County’s Sheriff’s Office said in a…

05/21/2015
Why Brands Need to Shut Up and Listen on Social Media

Social Media is more than just having an account. Why Brands Need to Shut Up and Listen on Social Media.

If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Most brands are too busy tooting their own horns on social media to take a step back and put their digital ears to the ground in order to really us…

05/19/2015
When Groupthink Kills a Perfectly Good Website

Groupthink= #ineffective. When Groupthink Kills a Perfectly Good Website.

With things like big data and GoToMeeting, large groups of people can collaborate over great distances, using this data to make a series of decisions about their new website. And then once they’ve implemented these decisions, a new group of folks comes in to question everything – usually a board of…

05/17/2015
5 Sexy Rules of Customer Retention

Doesn't every business want to retain it's current customer base? 5 Sexy Rules of Customer Retention.

Estimates vary, but it’s very clear that generating a sale from an existing customer is much easier than doing so with a new one. The “probability of selling to an existing customer is "60 – 70%. The probability of selling to a new prospect is 5-20%” With that information in tow, it becomes increasi…

Customer service is a huge component to every business. 6 customer care myths it's time to leave behind.
05/11/2015
6 customer care myths it's time to leave behind - Memeburn

Customer service is a huge component to every business. 6 customer care myths it's time to leave behind.

Proper customer service is often left behind and is only handled when a “customer issue” arises. It is important to recognize that excellent customer servi

Businesses simply cannot reach their Facebook fans organically anymore, you must pay to play!  Play strategically!  Cont...
05/06/2015
At The Mercy of Facebook’s Algorithm? Don’t Hate The Player, Change The Game

Businesses simply cannot reach their Facebook fans organically anymore, you must pay to play!

Play strategically! Contact your FNP Marketing Consultant today to have a conversation about effective social media marketing strategy.

Worried the latest algorithm tweaks could mean a decline in reach? Columnist Jordan Kretchmer says it might be time to switch up your Facebook strategy.

ICYMI: More information on Mobilegeddon- the Google update from 4/21/15.
04/28/2015
Mobilegeddon? 5 Things to Know About the Google Update

ICYMI: More information on Mobilegeddon- the Google update from 4/21/15.

Today is the day Google is rolling out a major update to its mobile search algorithm. Some are proclaiming this “Mobilegeddon,” others the “Mobilepocolypse." The reality is that this is a major update that will boost the ranking of mobile-friendly pages. There are five things to know about how this…

Help out our community & volunteer for the Bring a Broom event in Downtown Frederick. Last chance to sign up, event is t...
04/24/2015
Bring a Broom Saturday - Calendar of Events - Downtown Frederick Partnership

Help out our community & volunteer for the Bring a Broom event in Downtown Frederick. Last chance to sign up, event is tomorrow am.

Registration will take place between 8:30 - 9:30 AM and cleaning will continue through 11:00 AM . This volunteer led event will feature sweeping, mulching and planting throughout Downtown Frederick.

01/31/2015
10 Excel Tricks Every Marketer Should Know

Are you Excel challenged? Here are some very helpful tricks.

A part of being a successful marketer is knowing how to flex your analytical muscle. Here are 10 Excel tricks you should master.

01/29/2015
10 SEO Predictions You Should Prepare for in 2015

We want to help our customers reach their marketing goals. Here's a look at some 2015 SEO predictions. #marketing

It is now 2015 and marketers have to be ready for some possible changes with the marketing strategies that were previously used before. There are a few thi

Travel safe this afternoon friends! Be sure to check our main site for updates and closings.
01/26/2015
The Frederick News-Post

Travel safe this afternoon friends! Be sure to check our main site for updates and closings.

Frederick County Maryland Daily Newspaper

01/25/2015
Increase College Admissions with Inbound Marketing

Just a reminder than finding your target audience is crucial, and then reaching them.

You can increase college admissions through the use of inbound marketing. Here are four key components to using inbound marketing to increase admissions.

10 Digital Marketing Trends for 2015. Let us help you meet your goals and make sure your business is keeping up with the...
01/22/2015
10 Digital Marketing Trends for 2015

10 Digital Marketing Trends for 2015. Let us help you meet your goals and make sure your business is keeping up with the trends.

Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves?

01/16/2015
Social Media Insights for 2015: Year of the Marketing Masters

Some useful information on looking ahead at the rest of the year.

This article includes a link to download a guide of 2015 predictions. Start the Year Off with a Bang! With the changes in buyer behavior and expectations, marketing is experiencing a huge shift. Sales is no longer the frontline in the buyer journey, instead marketers drive the relationship. 2015 is…

17 Statistics That Show Social Media is the Future of Customer Service.
09/30/2014
17 Statistics That Show Social Media is the Future of Customer Service

17 Statistics That Show Social Media is the Future of Customer Service.

Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how - not if - they will respond. Listening is no longer an end, but rather a means to evaluating wher…

Import Your Facebook Friends to Google+.
09/27/2014
Import Your Facebook Friends to Google+

Import Your Facebook Friends to Google+.

The easiest thing you can do when trying to grow your following on a new social network is to find and connect with any existing friends or followers that you have already on other networks. Here's how I found my Facebook friends on Google+.

The 5 Best Social Media Campaigns of the Summer.
09/26/2014
The 5 Best Social Media Campaigns of the Summer

The 5 Best Social Media Campaigns of the Summer.

Summer may typically be a slow time for marketing but that hasn’t stopped some savvy brands from launching creative campaigns that stand out.

How to Be Remarkable in a Noisy Social Media World.
09/25/2014
How to Be Remarkable in a Noisy Social Media World

How to Be Remarkable in a Noisy Social Media World.

Whatever industry you operate in, the first battle you have to win over the hearts, minds and dollars of your potential customers is to rise above the noise and grab their attention by doing something different. Don’t let your marketing take the back seat.

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351 Ballenger Center Dr
Frederick, MD
21703

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