Susan Carol Associates specializes in reputation management, providing creative strategies for bran Full service agency incorporated in Virginia since 1989.
Susan Carol Creative offers PR and content marketing strategy. We provide counsel on branding to include all communications channels, i.e., social media, web and video productions. Analytics show results and provide valuable feedback for future direction. See also http://www.scapr.com
Operating as usual
My article explains how embedded finance is penetrating the equipment finance industry and provides perspectives from leading industry innovators representing APPROVE, Finova Capital, Reimagine Advisors, Tomorrow Zone, UniFi Equipment Finance and Innovation Finance.
https://www.monitordaily.com/article-posts/the-technology-partnership-sparking-innovation-in-finance/
finance
The independent voice of equipment finance
Marking 20 years of membership in the Equipment Leasing & Finance Association, where my career began . We’ve lost count of the number of conventions attended but really looking forward to the 61st in Orlando. Hope to see you there!
I enjoy the Capitol Connections event in Washington, D.C. , hosted by the Equipment Leasing & Finance Association, because it puts me in touch with the movers and shakers in the industry and on the Hill.
https://www.elfaonline.org/news/industry-news/read/2022/05/31/elfa-members-advocate-for-equipment-finance-in-d.c
An article was that timely when first posted just as Russia was invading stemmed from my coverage of an SFNet event. It was published in the current association magazine, Secured Lender; it's still relevant.
As the subject rather than the interviewer was different for me but it was enjoyable chatting with Jesse Johnson in his fireside chat series. The tough question was to share a fun fact. He also reminded me that I have been dedicated to the equipment leasing and finance industry for a long time. But, I am still as excited as ever to learn from our clients about what is emerging in new industry trends.
https://m.youtube.com/watch?v=-rAaS9WWgBo&feature=youtu.be
It was quite an experience to be the subject of a video interview rather than the one interviewing. Thanks to Jesse Johnson for including me in his fireside chat series featuring industry thought leaders. He reminded me that I have been dedicated to this industry for three decades, but I still feel as excited about all of the new developments as in the beginning of my career.
https://m.youtube.com/watch?v=-rAaS9WWgBo&feature=youtu.be
Really enjoyed seeing friends in the equipment leasing and finance industry while at the annual ELFA convention this year live in San Antonio. We go to Florida next year.
The Equipment Leasing and Finance Association's next generation many who are the children of current and past industry leaders. This was a fun reporting assignment and I appreciated everyone's participation and sharing of their stories with me.
https://www.elfaonline.org/news/magazine/all-issues/issue/article/nov-dec-2021/equipment-finance-puts-the-kids-to-work
Preparing for the was the focus in many sessions at the SFNet's annual conference. My coverage includes photos of the live event in Phoenix enjoyed by more than 600 people. Another 300 attended virtually.
https://lnkd.in/gRGxEvBu? # =iContact&utm_medium=email&utm_campaign=tsl-express&utm_content=TSL+Express+-+Monday%2C+November+22%2C+2021
It’s important to have clear, confident communications in these uncertain times! So, bring your questions to the panel I am moderating with Alan Sikora and Michelle Speranza on marketing agility at 1 p.m. Oct.27
In case you missed it, this MonitorDaily Podcast session on crisis communications and branding during the pandemic may be of interest to followers. I was accompanied by a respected colleague in the equipment finance industry who specializes in marketing.
According to Harvard Business School research, companies that had a higher chance of fully recovering within a three-year period of the Great Recession were the ones that struck a balance between defensive strategies and offensive strategies. By increasing operational efficiency while maintaining investments in marketing and R&D, these companies greatly reduced that amount of time it took to snap back into profitability. Consider this for rapid regrowth beyond Covid-19, writes Cheryl A. Gifford for
https://www.equipmentfa.com/blogs/30833/strategies-to-preserve-momentum-reignite-growth-during-a-downturn
Source: EquipmentFA.com, Date: 6/1/2020 5:00:00 AM, Blog: Managing your business during a tough economy is not always easy, especially when making the change from an expanding economy. As a recession takes hold and sales plummet, companies that have flourished beneath bold, offense-based growth stra...
offered by our full service public relations agency-
https://scapr.com/coronavirus-crisis-communications-checklist/
My latest thought leader video interview with a senior Key Equipment Finance executive is so timely with tips on how to stay closer to your customers. When we filmed this, we had no idea how timely this would be.
https://blog.keyequipmentfinance.com/video-key-svp-shares-vendor-finance-tips
Those of us who attended the Monitor Disrupted conference, Newport Beach, CA, were fortunate to enjoy networking with a sunny outlook on business just ahead of the downturn triggered by -19. See my reporting for . The feature appears in the Mar/Apr magazine.
https://www.magazine.monitordaily.com/monitor-disrupted-stimulates-creative-juices-for-industry-change
Retailers plan to increase spending on social media. Top choice is Facebook, followed by Twitter-
https://www.retaildive.com/news/over-half-of-retailers-will-increase-2020-social-media-ad-budgets-study-sa/570970/
Facebook, retailers' biggest priority, has added more e-commerce features to better woo these marketers.
https://www.prdaily.com/how-pr-pros-should-prepare-for-a-year-of-change/?utm_source=Ragan+Extra&utm_medium=email&utm_campaign=Ragan+Extra+(2020-01-20)&utm_content=continue+reading
Follow the link to see what’s ahead for those of us working in .
Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to reap the rewards of the dynamic year ahead. Here at the beginning of a new decade it’s time for some reflection. PR has come a long way in the last 10 years, with disruptions in …
I’m honored to be among the top 51 women in leasing as published in the Monitor Nov/Dec. 2019 edition,
and to count so many others on the list as friends.
Susan Carol Creative updated their business hours.
Facts do matter! Another journalist leaves Fox -https://www.cnn.com/2019/10/31/media/catherine-herridge-fox-news-cbs/index.html
In another major defection from the newsroom of Fox News, Catherine Herridge is joining CBS News as a senior investigative correspondent.
Grateful to have moderated this panel of talent on digital communications and social media at the ELFA Convention and for the lively discussion with our audience.
At Jake Tapper was a great keynote speaker reminding us of the importance of seeking objective news sources, a variety of opinions and the need to focus on facts.
Learn how to leverage today’s communications tools at the session Oct. 29 in Washington, D.C. Join our interactive discussion with knowledgeable marketing professionals from Cisco Capital, LEAF Commercial Capital, Odessa, and UniFi Equipment Finance-
Our agency newsletter leads with a feature on omni-channel marketing.
http://scapr.com/pr-buzz-september-2019-issue-how-to-create-trust-in-an-omni-channel-world/
Marketing professional -Tinkham has joined Susan Carol Creative’s management team, with previous experience in and at Key Equipment Finance and American Express.
http://scapr.com/team/colleen-daly-tinkham/
Are you a thought leader in ? We’d like to hear from you. Our next recording session will be Oct. 27 in for the program that broadcasts via .
https://www.youtube.com/watch?v=rRKZ1E0GyqQ&feature=youtu.be
With the equipment financing industry on the cusp of major technological innovation, this edition of our video thought leaders series features William Wagner, vice president of Marketing for Cloud Lending Solutions, talking about identifying and tackling pain points-
http://www.equipmentfa.com/blogs/19460/william-wagner-vp-of-marketing-cloud-lending-solutions-on-innovation
With industry leaders Shari Lipski and Brett Boehm at the National Equipment Finance Association (NEFA) meeting in Newport Beach, CA, recently.
The ELFA Communications Committee met in DC this week and enjoyed a presentation about best practices in video marketing, and Cisco's pro talked about how developing social media ambassador programs can seriously augment the impact in those channels.
Great tips here to see more of what you want in your social media feeds-
https://www.wsj.com/articles/how-to-win-friends-and-influence-algorithms-11555246800
From YouTube to Instagram, what you see in your feeds isn’t really up to you—it’s all chosen by invisible, inscrutable bots. Here’s how to take back at least some control.
Looking forward to the ’s upcoming leadership event for women in the equipment leasing and finance industry and getting back to Washington, D.C. April 1-2.
At last week's , I especially appreciated the session, “Optimizing Enterprise Value.” Presenters Bob Rinaldi and Jim Jackson are shown here before discussion began. They illuminated how important it is to capture business metrics over time even if a merger or sale is not yet planned.
Odessa thought leader Jeff Lezinski spoke about the rising need for mobile accessibility in equipment finance in this video segment based on my interview and published by Equipment Finance Advisor. He is Senior Vice President of Solution Architecture.
https://www.youtube.com/channel/UCPFjXIylePefZMrrmEhD7JA
I’ll fly from Virginia to unite with industry leaders at in Newport Beach, CA this month and I appreciate this venue for this conference because I can stop on the way to see my son and daughter and their spouses in Phoenix.
Are you ready for automation in marketing?--my latest published article on communications trends-
http://www.equipmentfa.com/blogs/9056/are-you-ready-to-automate-marketing
Source: EquipmentFA.com, Date: 2/20/2019 11:00:00 AM, Blog: Your company may be active in digital marketing, perhaps distributing newsletters to an email list using such programs as Constant Contact or MailChimp. Perhaps you have Google ads producing web traffic. And now, you may be wondering who yo...
Looking forward to attending the National Equipment Finance Association event March 13-15 in California.
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