Gold Lasso

Gold Lasso Gold Lasso helps media companies build and monetize subscriber engagement using native advertising and email automation technologies
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Gold Lasso is the industry leader helping media companies build and monetize subscriber engagement using native advertising and email automation services.

Mission: Our mission is to support the organizations who create the written word.

Mobile Email Design: Which Clients Support Media Queries and Images By Defaulthttp://bit.ly/2fFH5Xp
11/10/2016

Mobile Email Design: Which Clients Support Media Queries and Images By Default
http://bit.ly/2fFH5Xp

11/10/2016

Mobile Email Design: Which Clients Support Media Queries and Images By Default
http://bit.ly/2fFH5Xp

Gold Lasso CEO, Elie Ashery, writes for Publishing Executive about how publishers are getting fleeced for their data by ...
06/20/2016
Publishers Getting “Data-Fleeced” by Ad Networks

Gold Lasso CEO, Elie Ashery, writes for Publishing Executive about how publishers are getting fleeced for their data by certain ad networks. http://bit.ly/1tu1w0d

Melody Kramer’s recent piece, “When newsrooms don’t own their data, other companies profit” on Poynter should be a hard and fast wake-up call for publishers. Kramer, a former digital strategist at NPR and former visiting Nieman Fellow at Harvard University, offers several insights from publishers ab...

Publishers need to use this NOW so they don’t lose money
05/24/2016
Publishers need to use this NOW so they don’t lose money

Publishers need to use this NOW so they don’t lose money

When I was in high school in the early 90’s I was tasked with selling advertising for the school newspaper. With little understanding of what media and printing was all about, I was told our school newspaper sold ads by the column inch.

The temperature is rising for native, but the degree is based on audience preference.  http://bit.ly/1WBuFTf
05/16/2016
What Degree of Native is Right for Your Audience?

The temperature is rising for native, but the degree is based on audience preference. http://bit.ly/1WBuFTf

Native advertising is a tough nut to crack. It’s not just black and white. While it is one of the fastest growing advertising segments, a lot of publishers are still in the dark when it comes to the wide spectrum of native advertising. By definition, native advertising is a form of paid media where…

One Hint: It doesn't have to do with porridge!http://bit.ly/1W1Qxqt
05/02/2016
What Does Goldilocks And Clustering Algorithms Have to Do With Content?

One Hint: It doesn't have to do with porridge!
http://bit.ly/1W1Qxqt

As publishers, we’re obsessed with content relevance. However, with audience fragmentation it has become quite the challenge to remain relevant since multiple audiences often exist on a publisher’s list. Although there’s a lot of interest overlap, it’s difficult to hold the interest of an entire aud…

One Hint: It doesn't have to do with porridge!http://bit.ly/1W1Qxqt
05/02/2016
What Does Goldilocks And Clustering Algorithms Have to Do With Content?

One Hint: It doesn't have to do with porridge!
http://bit.ly/1W1Qxqt

As publishers, we’re obsessed with content relevance. However, with audience fragmentation it has become quite the challenge to remain relevant since multiple audiences often exist on a publisher’s list. Although there’s a lot of interest overlap, it’s difficult to hold the interest of an entire aud…

One Hint: It doesn't have to do with porridge!http://bit.ly/1W1Qxqt
05/02/2016
What Does Goldilocks And Clustering Algorithms Have to Do With Content?

One Hint: It doesn't have to do with porridge!
http://bit.ly/1W1Qxqt

As publishers, we’re obsessed with content relevance. However, with audience fragmentation it has become quite the challenge to remain relevant since multiple audiences often exist on a publisher’s list. Although there’s a lot of interest overlap, it’s difficult to hold the interest of an entire aud…

Over 50% of your subscribers don't engage past the first two stories
04/29/2016
Over 50% of your subscribers don't engage past the first two stories

Over 50% of your subscribers don't engage past the first two stories

Gold Lasso conducted an email engagement study with 32 publishers that send one column newsletters. Our findings concluded that the majority of newsletter clicks happens on the first two stories, with almost half going to the top story. This interesting statistic repudiates the idea of the more cont…

Know what the engagement waterfall is and how to use it to your advantage. http://bit.ly/1SFM9Km
04/26/2016
Over 50% of your subscribers don't engage past the first two stories

Know what the engagement waterfall is and how to use it to your advantage. http://bit.ly/1SFM9Km

Gold Lasso conducted an email engagement study with 32 publishers that send one column newsletters. Our findings concluded that the majority of newsletter clicks happens on the first two stories, with almost half going to the top story. This interesting statistic repudiates the idea of the more cont…

Know what the engagement waterfall is and how to use it to your advantage. http://bit.ly/1SFM9Km
04/26/2016
Over 50% of your subscribers don't engage past the first two stories

Know what the engagement waterfall is and how to use it to your advantage. http://bit.ly/1SFM9Km

Gold Lasso conducted an email engagement study with 32 publishers that send one column newsletters. Our findings concluded that the majority of newsletter clicks happens on the first two stories, with almost half going to the top story. This interesting statistic repudiates the idea of the more cont…

Know what the engagement waterfall is and how to use it to your advantage. http://bit.ly/1SFM9Km
04/26/2016
Over 50% of your subscribers don't engage past the first two stories

Know what the engagement waterfall is and how to use it to your advantage. http://bit.ly/1SFM9Km

Gold Lasso conducted an email engagement study with 32 publishers that send one column newsletters. Our findings concluded that the majority of newsletter clicks happens on the first two stories, with almost half going to the top story. This interesting statistic repudiates the idea of the more cont…

Gold Lasso
04/18/2016
Gold Lasso

Gold Lasso

Everyone knows that the key to any successful email program is subscriber engagement. The same goes for email monetization. http://bit.ly/1NxxXyx #emailmonetization #nativeads

Learn how to monetize email the right way.  Tons of ideas you need to steal.#nativeadvertising #monetizationhttp://bit.l...
04/01/2016
www.goldlasso.com

Learn how to monetize email the right way. Tons of ideas you need to steal.
#nativeadvertising #monetization
http://bit.ly/1VYr5RF

Download this definitive guide for publishers

Looking for new ways to monetize email newsletters? Download Gold Lasso's FREE Email Monetization Playbook.  http://bit....
03/07/2016
www.goldlasso.com

Looking for new ways to monetize email newsletters? Download Gold Lasso's FREE Email Monetization Playbook. http://bit.ly/1p95eL0

Email monetization using native advertising.

Trump Would Be Surprised!
01/04/2016
Trump Would Be Surprised!

Trump Would Be Surprised!

Learn how publishers are instantly doubling their email ad revenue with custom native ads.

09/21/2015
Gold Lasso's Native Ads For Email

Gold Lasso's monetization service for publishers is really taking off!!!

Introduction to Gold Lasso's native ads for email newsletters.

Address

25 Chestnut St Ste B
Gaithersburg, MD
20877

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

(301) 990-9857

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