ims creative

ims creative Innovation at work, creativity at play.

Great piece on Ariana Huffington, founder of The Huffington Post.Definitely goes to show what a little ingenuity and det...
10/19/2015

Great piece on Ariana Huffington, founder of The Huffington Post.

Definitely goes to show what a little ingenuity and determination can do for you!

In her book-lined office overlooking lower Broadway in New York, Arianna Huffington keeps a large sofa in the corner. With its richly carved wooden accents and overstuffed cushions, the sofa is the sort of opulent accent you'd expect from an executive like Huffington, who is partial to Dolce & Gabba…

Logos can be a make or break for a companies image, and color says more about a logo than anything.Well what would happe...
10/14/2015

Logos can be a make or break for a companies image, and color says more about a logo than anything.

Well what would happen if some of the biggest brand rivalries of all time decided to switch their swatches? Read on to see more...

When a company is first conceptualized, the logo of the brand is one of the first points addressed. Having a symbol of who you are and what you do, make's a hug...

Very creative portrayal, already loved Dropbox before, but this takes the cake.  Great collaboration with 72andSunny and...
10/13/2015

Very creative portrayal, already loved Dropbox before, but this takes the cake. Great collaboration with 72andSunny and Nexus!

Dropbox—one of the first and most familiar names in cloud storage—is hoping to shed its image as a utility in favor of being seen as an incubator of creativity. In the tech company's first work from agency 72andSunny and production firm Nexus, we see Dropbox illustrated as a collage of more than 100…

Seems like they didn't quite hit the dot on this one, better luck with the next idea Twitter
10/13/2015

Seems like they didn't quite hit the dot on this one, better luck with the next idea Twitter

People aren't liking Twitter Moment's blue notification.

As the old saying goes, "Don't fix what aint broken."The puppy has become as Superbowl tradition for Budweiser, we say k...
10/13/2015

As the old saying goes, "Don't fix what aint broken."

The puppy has become as Superbowl tradition for Budweiser, we say keep holding on!

Should Budweiser's lovable Labrador pup—whose appearances topped the USA Today Super Bowl Ad Meter the past two years—return to the big game for CBS' Feb. 7 telecast?

It's week number 5 for 'Taking Flight', this week we interviewed Julie DelConte of Kabang and Stimulated Inc.  Definitel...
10/12/2015

It's week number 5 for 'Taking Flight', this week we interviewed Julie DelConte of Kabang and Stimulated Inc. Definitely a impressive double-hitter here!

Don't forget to SHARE with your friends and lists!

Meet Julie DelConte , an advertising major who just graduated with her Bachelor of Arts from Temple University this past August. Months before graduating, Juli...

Brands....brands everywhere at New York Comic Con!
10/11/2015

Brands....brands everywhere at New York Comic Con!

At New York Comic Con, anything goes when it comes to brands trying to get noticed—from half-naked models handing out flyers to a battle for the biggest, highest banner. And nearly every brand effort draws a big line. There was a long queue just to take a picture in front of a mannequin wearing a re…

If you've ever wondered why companies still do those seemingly annoying and invasive paid-for online ads, take a look at...
10/09/2015

If you've ever wondered why companies still do those seemingly annoying and invasive paid-for online ads, take a look at this video.

Great stuff from Sarah Hofstetter of 360i

Sarah Hofstetter discusses paid and earned media in Ad Age's Digital Crash Course.

Interesting tactic...show's Forbes will really go that extra mile.  At least you can now tweet your favorite villainous ...
10/07/2015

Interesting tactic...show's Forbes will really go that extra mile. At least you can now tweet your favorite villainous prodigy.
(I wonder how he feels about kryptonite.)

Fortune has created a "profile" of Lex Luthor, the fictional character in the upcoming Superman v. Batman movie.

"Not every idea is a good idea."  Hilarious campaign for the Effie Awards, way too funny!
10/06/2015

"Not every idea is a good idea."

Hilarious campaign for the Effie Awards, way too funny!

One frustrating thing about being in the ad business is that every other living soul on earth thinks they can do your job—and probably do it better than you.

The 4th installment for 'Taking Flight' is live, and a big thanks to George Heftler of The 215 Guys for taking the time ...
10/05/2015

The 4th installment for 'Taking Flight' is live, and a big thanks to George Heftler of The 215 Guys for taking the time to take part in this interview. Some good stuff here!

Don't forget to SHARE with your friends and lists!

Meet George Heftler , a recent graduate from Temple University with a Bachelor of Arts in Advertising. After wrapping up with college in May of this year, Georg...

Taking on advertising giants like Facebook and Google, promising a more personal ad experience, is a pretty big play for...
10/02/2015

Taking on advertising giants like Facebook and Google, promising a more personal ad experience, is a pretty big play for publishers everywhere. Let's see how this plays out.

Publishers are taking steps to get more personal with advertising, embracing technology that helps them compete with Facebook and Google for ad dollars.

"The biggest thing a leader can do is ask the right questions and set the standards very high"Great article from a very ...
10/02/2015

"The biggest thing a leader can do is ask the right questions and set the standards very high"

Great article from a very well-respected man in the Advertising space. Thanks for the advice Jim!

The former CMO at the world's biggest advertiser has clear, high-level ideas about winning amid a storm of challenges.

What a coincidence, we 'super like' this article.  Tinder should definitely be seeing some boosts in downloads and user ...
10/01/2015

What a coincidence, we 'super like' this article. Tinder should definitely be seeing some boosts in downloads and user presence over the next few weeks.

The dating app rolled out an aggressive new feature today.

"Advertisers are tired of paying for ads that no one sees."Couldn't agree more, hopefully this push for 100 comes to fru...
10/01/2015

"Advertisers are tired of paying for ads that no one sees."

Couldn't agree more, hopefully this push for 100 comes to fruition!

Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display Network. Although the announcement doesn't say whether the latest metric will support ads blocked by ad-blocking software or the ones that sneak through whitelis…

"Hold onto your dreams - and your day job"Great spots by Rob Lowe with Fox NFL Sunday, especially the last one on the li...
09/30/2015

"Hold onto your dreams - and your day job"

Great spots by Rob Lowe with Fox NFL Sunday, especially the last one on the list with Cleatus. Just the right amount of humor for sports advertising.

Rob Lowe is no longer playing lesser, cable-cursed versions of himself to for DirecTV. But he does star in a spate of fun new promos for Fox NFL Sunday, his brand of choice for watching football. Both now and in the future. Potentially as a hologram.

What better way is there to celebrate National Chewing Gum Day, then sitting back and relaxing while chewing your favori...
09/30/2015

What better way is there to celebrate National Chewing Gum Day, then sitting back and relaxing while chewing your favorite gum and watching the history of chewing gum through film.

Just be careful you don't burst from excitement.

Please enjoy, and don't forget to SHARE!

In celebration of , please enjoy this compilation video that commemorates the displays of chewing gum prowess in cinema for the past 60+ ...

Thanks again to all those who have put in their interest with 'Taking Flight', and for those who continue to support thi...
09/28/2015

Thanks again to all those who have put in their interest with 'Taking Flight', and for those who continue to support this campaign. Having too much fun!

Please enjoy this week's installment with Emily Pappa, a print & pattern designer at Uniqlo.

http://www.dropthes.com/ #!Taking-Flight-Emily-Pappa/c16dp/560888d60cf2a7bb74ba6a69

Please don't forget to SHARE with your friends and lists.

Great spot by Nike.  Proof you don't always need crazy special effects or things blowing up to make a great ad; sometime...
09/27/2015

Great spot by Nike. Proof you don't always need crazy special effects or things blowing up to make a great ad; sometimes, simplicity speaks louder.

Nike has assembled the same creative partners behind the famous 2012 "Jogger" spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a very similar point: that anyone can be a runner if they just start running.

We just released our first demo reel, take a look!  Don't forget to SHARE!
09/25/2015

We just released our first demo reel, take a look!

Don't forget to SHARE!

Innovation at work, creativity at play. If you're looking for a professional, fresh videographer or photographer, look no further. Go to www.dropthes.com to ...

Delta just released a new spot, and it's puzzling, if a little unorthodox with the gravely voiceover.  What is your opin...
09/24/2015

Delta just released a new spot, and it's puzzling, if a little unorthodox with the gravely voiceover.

What is your opinion? Is it a hit or miss?

This new Delta commercial from Wieden + Kennedy in New York spends 45 of its 60 seconds staring at the ground, yet it's the most high-concept airline ad in a while.

What an amazing concept!  We can really see this working out well for Kellogg's, as well as if they release it on a glob...
09/24/2015

What an amazing concept! We can really see this working out well for Kellogg's, as well as if they release it on a global level boosting popularity for VR Headsets worldwide!

If you need more evidence that virtual reality is on the verge of a revolution, then look no further than a box of Nutri-Grain. The breakfast cereal is soon to sport a new look that features a DIY project to make your own Google Cardboard-esque VR goggles. Essential reading: The best VR headsets Ins…

Finally launched our LinkedIn company business page. Don't forget to follow!  We'll be posting up interesting and innova...
09/24/2015

Finally launched our LinkedIn company business page. Don't forget to follow! We'll be posting up interesting and innovative articles for you to read on a daily basis, won't want to miss it!

Also, as always, be sure to check out the website.

There's a lot of fun stuff on there! http://www.dropthes.com

Here at ims creative, we're all about providing professional video production and expert graphic design work for you and your business. We don't believe in charging an arm and a leg for our work, but instead look to build strong and lasting relationships with our clients and customers. If you're loo…

Everyone better start getting ready for the tvOS, especially marketers.  The time for delivering a better experience is ...
09/23/2015

Everyone better start getting ready for the tvOS, especially marketers. The time for delivering a better experience is coming, it's time to truly engage your audiences.

The launch of Apple's tvOS in October will radically change the way consumers view content, and will create new opportunities for brands and content developers.

As many of you heard, last week, Doritos launched a campaign aimed towards raising donations for the It Gets Better Proj...
09/23/2015

As many of you heard, last week, Doritos launched a campaign aimed towards raising donations for the It Gets Better Project, a program dedicated to helping support LGBT youths and remind them that things really do get better in the future.

As always, some people on the internet took this colorful change to Doritos' food snack as an abomination upon life itself, deeming it as everything from perverted to an attack on God and all life stands for.

Please enjoy the following comments from people who have sworn a solemn oath to never enjoy Doritos again, as well as some additional commentary.

Please don't forget to SHARE with your friends and lists!

***an

This past week, Frito Lay's Doritos came out with a limited time offer, selling bags of rainbow colored Doritos in support of the It Gets Better Project , a...

Thanks so much for the great support last week, we reached over 1000 people with our first article!Hope you all enjoy th...
09/21/2015

Thanks so much for the great support last week, we reached over 1000 people with our first article!

Hope you all enjoy this week's installment of 'Taking Flight' as much as the last. This week, we're talking with Premiere Radio Networks' very own Joey Contino!

Please don't forget to SHARE with your friends and lists!

Meet Joey Contino , a Temple University alumni who graduated in the Spring of 2014 with a Bachelor of Arts in Broadcasting. Almost immediately after graduat...

Great spot by Johnnie Walker, absolutely terrific.
09/20/2015

Great spot by Johnnie Walker, absolutely terrific.

Joy rules the world. It thwarts boring, kills our taste for the ordinary and pushes us to go further. The time has come to use our joy to flip the formula of...

Probably one of the greater ideas for seamless B2C interaction, major props to Huge!  Hopefully more companies will foll...
09/19/2015

Probably one of the greater ideas for seamless B2C interaction, major props to Huge! Hopefully more companies will follow suit.

The Atlanta office of Huge, an agency known for its work in the digital space, is going offline to create a new kind of buzz. This week, Huge opened its own public coffee shop at 1375 Peachtree St. as the agency looks for a new way expand its user-first approach by actually bringing consumers in the…

Couldn't agree more.  You will never get to know your employees if you keep them cooped up all the time.  Getting out an...
09/18/2015

Couldn't agree more. You will never get to know your employees if you keep them cooped up all the time. Getting out and enjoying life is the best way to fuel creative minds and boost morale!

Drive a little ways southwest of Minnesota's Twin Cities, past the suburbs and exurbs, and you might find yourself in the pastures of a small town with 559 residents.

Nothing says Happy   like some great tattoo stories, take a read and enjoy!
09/16/2015

Nothing says Happy like some great tattoo stories, take a read and enjoy!

In the spirit of , here are some inspirational and quirky stories submitted by random Facebook commentors about the origin of their ink...

Today, we have officially launched our first in-website blog, with our first post 'Taking Flight'.  This post will be a ...
09/14/2015

Today, we have officially launched our first in-website blog, with our first post 'Taking Flight'. This post will be a weekly update, detailing the experiences of recent college graduates turned young business professionals, from all around the country.

We hope you enjoy taking a read about Johnson & Johnson's very own, Erin Dohony.

Please don't forget to SHARE with your friends and lists!

Meet Erin Dohony , a recent graduate from Temple University with a Bachelor of Arts in Advertising and Copywriting. In a short couple months after fin...

Just got our   on, make sure to look for us and follow!
08/23/2015

Just got our on, make sure to look for us and follow!

Multimedia producer, photographer, editor, and graphic designer dedicated to providing professional creative solutions.

Everyone is trying to find ways to cool off during these hot summer months.  Why not try out some of these easy, inexpen...
08/21/2015

Everyone is trying to find ways to cool off during these hot summer months. Why not try out some of these easy, inexpensive tips and tricks to help you chill out!

Home_Cooling_Tips_imscreative | Piktochart Infographic Editor

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