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Our mission is to help local businesses market themselves in an online world that’s become too fragmented and complex for them to manage. Our strength is creating strong marketing solutions that are affordable for everyone. Market like a large corporation on a small business budget.
Utilizing Social Heat Wave as your one stop marketing solution will allow you to take back control of your business that you have worked so hard to build.
10 Twitter Tactics to Increase Your Engagement
Do your tweets get noticed? Are you getting enough engagement on Twitter? Twitter’s true value is in its engagement. Unless people are engaging with you on Twitter, you’re wasting your time. In this article I’ll share 10 tweeting techniques that lead to better engagement. #1: Keep Tweets Under...
Inside the Mind of a Super Fan: Leveraging Your Most Vocal Advocates
As a social media strategist, who often guides clients' social media advocacy programs, I found myself on the other side of superfandom. This is the story of how I ended up there and why leveraging your most vocal fans should be a a part of every brand's social media strategy.
8 Tips and Tricks for LinkedIn Power Users
You have hundreds of connections, stacks of skills and endorsements, a killer review of your experience and a flattering but professional headshot. Your LinkedIn profile is all set up for some seriously productive networking, and you're ready to build up your brand online as you climb the ladder...
: The Women of Socialfly
Here's our latest installment of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Stephanie Abrams and Courtney Spritzer, co-founders of the New York-based digital marketing and PR agency Socialfly, answered our crowdsourced...
Lyft Jumps Into Carpooling With Lyft Line Service
While Lyft recently made headlines for its legal battles with New York City taxi regulators, the ride-sharing app's latest service is taking aim at a new transportation sector: public transit. The company unveiled a new low-cost ride-sharing service for San Francisco users on Tuesday called Lyft...
pages App Changes: What Marketers Need to Know
Do want to manage your page no matter where you go? Have you downloaded the newest pages app? The most recent update to the pages app lets you quickly see important data about your page. In this article you’ll discover how eight updates to the pages...
How to Use the New LinkedIn Header Image for Profiles
Have you noticed the new images at the top of LinkedIn profiles? Do you want to grab people’s attention and really show them who you are? LinkedIn recently released header images, also called hero images, to its premium account holders and is slowly rolling them out to everyone. In this article...
The Kardashian Method of Content Marketing
Whether you love or hate them, you can't deny that the Kardashians know a thing or two about longevity. So if you want to learn how to create the type of content that attracts and retains visitors on a regular basis, let's go right to the stickiest source around: The Kardashians.
20 People Reveal What Makes Them Feel Beautiful
Beauty. It's different for everyone — thank goodness. Photographers Viola Gaskell and Alison Luntz took to the streets of Seattle and New York City to ask people one simple question: What makes you feel beautiful? From having a healthy family to wearing a trendy outfit, responses ran the gamut...
Social Startups: Blopboard Visualizes Results in Real Time
“With so much data out there, visualization becomes more and more important as a way of making sense of it all, especially opinions,” says Amy Kaufman, co-founder of Blopboard, a social polling platform that visualizes how opinions and sentiment change over time by users spread across all...
5-Year-Old Becomes Unexpected Superstar of a Local News Broadcast
"I've never ever been on live television before." Five-year-old Noah Ritter of Wilkes-Barre, Pennsylvania, charmed reporter Sofia Ojeda at the Wayne County Fair last week when the WNEP Scranton news crew stopped him to ask a question. The boy grabbed the mic to rattle on about watching the...
How to Infuse Your Personality Into Your Social Media Marketing
Do your readers see you as a logo instead of a real person? Are you sharing the real you in your social marketing? It’s tough to walk the fine line between being professional and being yourself. With social media those two things don’t have to be mutually exclusive. In this article you’ll...
7 Reasons to Attend Social Media Success Summit 2014
Could your social media marketing efforts use a boost? Are you looking to improve your professional development when it comes to social media? Are there social networks you’ve been avoiding because you don’t have time to figure out what works? If so, Social Media Examiner has just the event for...
FAN + AppLinks: Facebook’s Next Big Opportunity
Facebook knows that like predecessors Google and Amazon they must expand beyond their core product offering to solidify their business for the long haul. The next big opportunity for Facebook is likely to be the Facebook Audience Network (FAN).
Assault by Radicals Threatens to Drag Lebanon into Syrian War
An ongoing battle between the Lebanese army and radical Islamist militants along Lebanon's Syrian border is sparking fears that Lebanon might be pulled into the Syrian civil war Already, extremists from the militant group the Islamic State (formerly known as ISIL or ISIS) have taken over huge...
5 Ways to Fix Shopping Cart Abandonment
Shopping cart abandonment is the most devastating disaster that can hit an e-commerce business. Therefore, it is important to know the tricks to stop your visitors from abandoning your shopping cart. What are these tips and tricks? Let us find out.
Coral Miles Away From 2010 BP Oil Spill Still Shows Damage
Four years after a BP oil rig exploded and flooded the Gulf of Mexico with an estimated 170 million gallons of oil, scientists have discovered further evidence of coral communities affected by this environmental disaster. Scientists at Pennsylvania State University, in State College,...
How to Deliver Outstanding Customer Service With Social Media
Are you responding to customers on social media? Do you customize your interactions with them? Your brand and online reputation depend on how you provide social media customer service. In this article you will find four ways social media conversations create an extraordinary customer experience...
4 Ways to Use the Facebook Save Button for Delayed Content Consumption
Have you ever wanted to save Facebook content to read later? Are you looking for ways to find that saved content? Depending on the type of device you’re using, Facebook save can be time-consuming or frustrating. In this article I’ll share four easy ways you can use the Facebook save for saving...
Big Brand Theory: American Airlines Busts Silos
Jonathan Pierce, Director of Social Media Communications at American Airlines, talks about his organization's silo-busting philosophy. "From the moment we set up our social team, our focus has been creating an independent, integrated social team consisting of all disciplines rather than harken...
Photographer Profiles the Generation Moving Back in With Parents After College
The boomeranging Millennials: It's the generation that just keeps coming back. Photographer Damon Casarez was sleeping on his parents couch after moving back home because he was struggling to keep up with student loan debt. With feelings of sympathy toward those young adults going through similar...
Are You a Bad Parent if You Say No to Social Media for Your Kids?
Telling your child no to social media doesn't make you a bad parent…or does it? Here are 5 reasons it does NOT make you a bad parent.
Report: Israel Spied on John Kerry's Phone During Middle East Peace Talks
Israel reportedly eavesdropped on U.S. Secretary of State John Kerry's phone calls during last year's failed Middle East peace talks between Israel, Palestinian authorities and Arab states. The intelligence services of Israel, as well as those of at least one other country, intercepted phone...
Orange is the New Black Gets Social with User Generated Images
Today hashtags, consumer blogs, and network sites make TV a full blown social and community experience. So it’s no surprise that Orange is the New Black has invited fans to create art work for an upcoming campaign.What is surprising is how good and simple some of the entries have been.
Beyonce's 'Flawless' Remix With Nicki Minaj Addresses Elevator Brawl
Nicki Minaj surprised fans Saturday night by sharing the audio for the remix of Beyoncé's "Flawless." In it, the rapper proclaims she's "the queen of rap slaying with queen Bey," but it's Beyoncé who lays down the remix's standout line. "Of course sometimes sh*t go down when it's a billion...
Five Secrets to Successful Social Media Promotions
You’ve got your social media accounts lined up, broadcast some updates, and now you’re ready to put together a promotional campaign. Before you get started, take a minute to learn five secrets to social media promos that successful brands already know.
Apple's iPhone 5S Ad Focuses on Innovating How You Work
If the rumors are true, we're only a few of months away from the debut of a brand new iPhone, but that hasn't stopped Apple from ramping up its promotion of the iPhone 5S Just a month after showing off an iPhone 5S commercial focused on the family, Apple has revealed yet another high production...
Facebook Forces Messenger on Mobile Users: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Forces Users Worldwide to Download Messenger for Mobile Chat: “Facebook will stop allowing...
![How to Grow Your Small Business Using a Blog [VIDEO]](https://img4.medioq.com/040/836/929408840408366.jpg)
How to Grow Your Small Business Using a Blog [VIDEO]
Blogging statistics here clearly show the benefits of having a business blog. Find out what you should have on your blog, how to promote it, where to meet influencers, and what to do if you don't have the time or skills to blog yourself.
Bill Murray to Voice Lovable Bear Baloo in Disney's 'The Jungle Book'
Bill Murray will voice the lovable bear Baloo in Disney’s live action-animated hybrid The Jungle Book, the Walt Disney Studios announced Friday evening. Murray's casting comes on the heels of news that Christopher Walken will play King Louie, while Giancarlo Esposito will voice Akela. SEE ALSO:...
6 Ways to Maximize Brand Advocates on Social Media
Companies are increasingly taking an active role in fostering communities of brand advocates willing to share news and reviews on their products. According to the Bzz Agent Field Guide to Brand Advocates, brand advocates are 83% more likely to share information than the average Internet user.
App Marketing Costs Reach All-Time High
The cost of app marketing is at an all-time high, according to app marketing technology company Fiksu. Boston-based Fiksu has been analyzing trends in app marketing for the last four years, and in June of this year, the Cost Per Loyal User Index (CPLUI) — which measures how much money brands...
Launching With Social: A Study of What Works and What Does Not
Are you planning to launch a new blog, product or service? Do you want to know how to organize and execute a successful launch with social media? To share ways you can use social media to launch or celebrate anything, this episode of the Social Media Marketing podcast gives techniques and...
The Art of Self-Promotion on Social Media: How to Toot Your Horn Without Turning Your Audience Off
What makes for good self-promotion on social media? Learn why we share a high percentage of our own content on social and why you could consider the same.
Man Adds Hundreds of Dollars To Gift Cards Without Paying a Cent
A Springfield, Virginia man is under investigation after telling a coworker he hacked into gift card databases to add credit without paying for it. Muneeb Akhter, 23, claims that he found holes in the software used to load prepaid gift cards and was able to add value illegally, NBC Washington...
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