12/30/2025
We greatly appreciate the National Powersports Dealer Association and their overall mission to help dealers AND the industry. Our collaboration is everything to our growth as industry representatives! Great job NPDA we’re happy to “G-row” together 🚣📈🤝
CHAIRMAN’S REPORT
2025 — The Year Of NPDA
This year has flown by! If you blinked, you may have missed some of the amazing accomplishments both on stage and behind the scenes at your National Powersports Dealer Association. As we enter year-end, it is appropriate to reflect on some of what has gone on. Ten of the high points — in rough chronological order — really stand out to me:
1) AIMExpo 2025 – We had a great presence at our industry’s show. Our booth was busy with NPDA Board members talking with dealers, visiting with our supporting partners and making new friends. We took advantage of the annual gathering of who’s who in the powersports industry and had both scheduled and impromptu meetings. We were also joined by representation from our joint venture, Powersports World TV, allowing us to share progress about our FAST channel with dealers and vendors alike.
2) Harley-Davidson Council — Under the able direction of Board member George Gatto, NPDA’s HD Council was incredibly productive right out of the gate this year. I won’t try to steal his thunder, but I will say, however, that our HD dealer members find themselves in a much better position at year-end than they were at the start of 2025, largely through the efforts of George and his fellow council members.
3) EDGE — Our educational webinar series launched in the spring. The offerings have covered a broad variety of topics and have been well received by attendees. We plan to continue them moving forward into next year.
4) HOLESHOT — We introduced a new format for our monthly newsletter, “Holeshot” with improved graphics and targeted timely content. We are working to continually improve the value of our newsletter for our members.
5) NPDA Welcomes Christy LaCurelle — As NPA celebrates Motorcycle Industry Council's new President and CEO's 1 year anniversary we continue to believe that working with the MIC on industry issues is in the best long-term interest of our Powersports Dealers nationwide.
6) Partnering With Powersports Representative Association — Tim Calhoun and Sid Humphreys, with the help of many industry friends, launched PRA in oreder to empower road reps with the resources and support needed to thrive in their roles within the Powersports industry. Seeing the mutual benefit, in June, NPDA and the PRA partnered in a strategic collaboration to help move their new association forward.
7) Dialing in PSWTV — We have seen continued growth with our industry growth initiative, Powersports World TV. We now have viewers around the world, and hours viewed continue to grow monthly. Through the hard work of several of our Board members, the platform received generous donations of excellent video content from both Yamaha and BRP, elevating the channel content to better tell the story of our amazing industry to curious viewers.
8) Co-Signing with Harley-Davidson — Shortly before the passage of this year’s omnibus bill in Congress, Harley-Davidson reached out to the NPDA, asking for support in making sure that domestically produced motorcycles received the same favored tax treatment as autos, a key element in the bill. We swiftly responded with letters of support to key Senators and legislators. The provision to include motorcycles was added to the bill and passed into law.
9) NPDA At NVP — In September, NPDA was invited to exhibit at Parts Unlimited/ LeMans Corporation's NVP event in Milwaukee. To our knowledge, it was the first time an outside entity was allowed that privilege. We had an excellent time visiting with dealers and parts vendors as well as attending several educational seminars dealing with tariff impacts and other industry issues.
10) DealerConnect 2025 — Our now annual networking event in Columbus, Ohio, was a resounding success. Our partner/exhibitor space was sold out, and dealer attendance increased by 300% from our first-year event. Dealers were treated to top notch education, opportunities to visit with our partners face-to-face, and over meals and breaks, network with other dealers from around the country. Make sure and put DealerConnect 2026, September 20-22 on your calendar now! We’ll look forward to seeing you.
Bob Kee
Chairman, NPDA Board of Directors
