Powersports Representative Association

08/01/2025

It come with gratitude and humility to announce one of our latest partnerships with Pacific Powersports, as they come on board as our first distributor!📦📣

Brian Cornelius and the team at Pacific Powersports reached out because they want to be involved with an industry mission and sense of unity within our community. Their vision is similar to ours. Find ⭐️ talent while providing a service that is admirable. While it sounds good, the task isn’t always that easy but partnering with a company and culture like Pacific Powersports will keep us motivated to achieving our collective goals.

Join us in making an industry effort and pulling these guys’ book out today! 📕

Message from the team:
✍️
“Why do business with Pacific Powersports, Inc?

Pacific Powersports, Inc. is a small but growing family run business that Brian Cornelius and Bill Michels started in 2002 with a warehouse in Temecula, CA. As a smaller more focused distributor, we are able to offer a better customer experience. If fact, one of four people, Rafael, Brian, Juanita, or Bill, who are all very knowable about each brand, answer the phone.

Our first products for the powersports market were Quad Works ATV Powerkits, Quad Works/Cycle Works seat covers, and High Roller Tie Downs.

We introduced an Australian based brand called Motoz Tires to the US market in 2009. Our initial plan was to offer Motoz Tires to one or more of the larger US distributors, but were unsuccessful. We knew it was time to go Dealer Direct. As a new brand and a new dealer direct business plan, our first import of Motoz Tires was just two pallets. We now import several 40ft. containers per month.

Since 2009, we have added additional exclusive quality brands like Barkbusters Handguards, Zac Speed Hydration Packs, and Ventura Motorcycle Luggage Systems.

All of the brands that we distribute have a MAP Policy of 100% MSRP. This allows all dealers, big or small, to compete with larger online dealers. Our Dealer program is very simple. We do not require “buy-in’s” or minimums, but we do offer free shipping programs for orders of 4+ tires and $200+ of the other brands.

When we grew out of our Temecula warehouse in 2019, we decided to move and purchased a 15,000 sq. ft. warehouse in Ontario, Oregon. (Ontario, OR is only one hour west of Boise, ID, on the Oregon/Idaho border.)

Knowing that we needed to offer quicker and better service to dealers in the Mid-West, East Coast, and South-East, we purchased an 18,000 sq.ft. warehouse in Hopkinsville, Kentucky in 2024. Our first shipments from our Hopkinsville, KY warehouse started January 2025.

As powersports enthusiasts and avid motorcycle riders we are committed to support and do our part to grow our powersports community.

Lastly, we are proud to be a part of the Powersports Rep Association and look forward to a successful future.”

Motorcycle Industry Jobs Dealernews Pacific Powersports

07/24/2025

Did someone say CONNECT?

As some may have heard in the National Powersports Dealer Association press release or the latest Dealernews issue. For the first time in our industry, reps, vendors, and dealers take a seat at the same table (in a collaborative manner). Why? Because
Where? At the NPDA Dealer Connect in 2025 located in Columbus Ohio on September 21-23. ✈️

Our objective is simple. Learn, learn and learn some more. The more we learn about the dealerships needs, the better we know how to serve and train. With our goal to provide a new level of standard, this collaboration is paramount for all parties.

We would like to thank Bob Kee Tigra Tsujikawa Robin Hartfiel Jayson Davis and the rest of the NPDA crew for being as driven as we are to make a positive change. Shoutout to Dealernews for providing our Industry with the latest content surrounding this announcement. 📢

Now what are you waiting for? ⌛️

Step 1 Click the link below ⬇️ and register
Step 2 Book your travel 🛫🚕
Step 3 Go to Columbus Ohio and be APART of history. 🔥🎉



https://www.npda.org/dc25

07/05/2025

Land of the free, because of the brave! Happy Birthday America!🇺🇸 🎆🎇🧨

07/04/2025

This industry has a way of recognizing hard workers. 🫡

We met Court Johansson and Angela Hieronimus through a dealer we both service and think very highly of. Knowing the type of standard this dealer operates at and expects, I was all ears when he said I must connect with Live Oak Dealer Service. 🤝

Today we’re happy to announce our official partnership with Live Oak Dealer Service🎉

We couldn’t be more excited to work alongside you and learn as we strive for a new industry standard 📈

07/03/2025

06/21/2025

We are so grateful to have peers in this industry that strive for the same greatness as we do. Thank you Dealernews for picking up the story of this collaboration with National Powersports Dealer Association.

As we look to the future, our alignment with the dealer network is paramount for a healthy and profitable partnership.

PRA CONNECTS WITH NPDA

Noting that they will get together at the upcoming networking event, two like-minded advocacy groups are getting together. The National Powersports Dealer Association (NPDA) and Powersports Rep Association (PRA) have announced a strategic collaboration between the two associations to elevate the entire powersports Industry. The stated goal is mutual success centered around the nation’s powersports retailers.
https://dealernews.com/Home/post/pra-connects-with-npda/

05/23/2025

We’re not done yet!! ‼️

If you’ve had the pleasure of working with Chris Yeloushan , Dustin Hunt and Mandy Furey-Greasby from Rollick you would understand why this partnership makes sense. 🤝

Rollick’s dealer centric mentality and passion to provide exceptional service aligns directly with the PRA mission. Join us in welcoming this exciting collaboration as we grow again over on ———-> Dealer Academy 🎉

National Powersports Dealer Association Dealernews Powersports Business

05/15/2025

You’ll be hard pressed to find another group of thought leaders like Ownex, Maxwell Materne and Daniel French. 📝

That’s why we’re happy to announce a partnership that has powersports in its blood and dealerships at the forefront. 📢

We are going to take this opportunity to learn directly from max and the Ownex crew to enhance dealership relationships and ultimately the B2B experience. With their deep understanding of dealership workflows, this will help provide members and partners a clear lens of direction. This development is taking place over on Dealer Academy where dealership conversations and topics are being hashed out.. Make your free profile to get in the mix! 🛣️

Thank you guys for pouring back into our industry that we deeply care about. 🥂

National Powersports Dealer Association Dealernews Powersports Business

05/13/2025

Handlebars for the people? Most likely.

After hearing the mission of Jason Gearld and Phoenix Handlebars this partnership is a no brainer. 🙌

As an official partner of the PRA, Phoenix Handlebars has come on board to to help drive more opportunities into our industry. We will be working closely with Jason to help develop intern reps selling their handlebars and offering more placement to current 1099 reps. 🎉

Let’s show these guys the support they deserve and get some bars in your local area! 👊

Dealernews Powersports Business

05/07/2025

Its official and its a win 🥇

We’ve teamed up with the Motorcycle Industry Jobs crew to work on a pathway to fulfill their customers needs.

Yes. More unity. 🤝

After talking with Jason Gearld I had a clear understanding that MIJ and company truly want to see others succed. Why wouldn’t the PRA want to be apart of force that is determined to pour back into our industry? MotorcycleIndustryJobs.com and we’re excited to see how this partnership will benefit many!

Dealernews Powersports Business

05/04/2025

We are happy to announce the first official Brand partner of the PRA! 🎉📢

Josh and Dirtbag Brands have believed in our mission from the gate drop. We plan to work closely with Josh to fulfill his company’s needs and work to enhance his out reach with certified PRA representatives. To up the ante, Dirt Bag Brands has raised their hand to be a mentoring brand to help onboard and develop intern representatives.

Thank you Josh for paying it forward!!! 👏
Dealernews National Powersports Dealer Association Motorcycle Industry Jobs Powersports Business

05/03/2025

Noting that dealers need an “edge” to stay competitive in todays tougher market, the National Powersports Dealer Association (NPDA) has launched its EDGE educational platform, allowing dealership owners and staff to capitalize on educational opportunities. “The NPDA was formed to give our Dealer Members an edge in profitability, so it’s exciting to get EDGE underway,” said Bob Kee, co-owner of Destination Cycle in Kerrville, Texas, and Chairman of the NPDA Board of Directors.
https://dealernews.com/Home/post/npda-edge/