07/31/2025
In this episode of the Good Life Podcast, I had the pleasure of sitting down with Scott Rief.
He shares his journey from humble beginnings in a small-town grocery store to becoming a successful entrepreneur in real estate and chiropractic care. He emphasizes the importance of leadership, community, and purpose in building a thriving business.
The discussion highlights the development of Prairie District, a new community aimed at attracting people of all ages.
"Scott Rief is a Nebraska community developer and entrepreneur. In 2007, he launched his career in chiropractic, where he expanded his single office practice into one of largest chiropractic companies in the state. Five years later, he began investing in real estate at first through single-family homes and then advanced into multi-family properties. In 2016, Rief broke ground on his first multi-family development known as Talon Apartments in Grand Island, Nebraska. His developments, which he oversees from design through construction and management, now include Prairie Heights Apartments in Lexington, Legacy Bend in Norfolk, Element 30 in Kearney, and Legacy 34 in Grand Island. Rief is the President of Full Circle Services, Inc., which provides all the management and maintenance of his real estate assets. Innate Concepts is the brand for Rief’s rapidly growing real estate development and holding company."
Chapters
00:00 The Journey Begins: From Small Town to Business Owner
02:31 Building a Foundation: Early Jobs and Lessons Learned
05:29 The Firework Business: Entrepreneurship in Action
08:22 Establishing Active Family Chiropractic: The First Steps
11:36 Learning from Failures: The Path to Success
14:32 Investing in People: The Key to Business Growth
17:20 Real Estate Ventures: Expanding Horizons
19:03 Expanding Horizons: Diversifying Communities
20:27 Visionary Projects: Creating Lasting Impact
22:14 Designing for Community: The Prairie District Concept
24:42 Feedback and Growth: Community Response
28:17 Lifestyle and Culture: Attracting New Residents
29:34 Business Opportunities: Building a Thriving Economy
32:02 Defining Success: A Vision for the Future
33:43 Embracing Community in Grand Island