Zander Management

Zander Management Zeedia Media helps clients increase SEO and online content through social media marketing, blogging, content management and training.

Zander Management helps clients increase SEO and online content through social media marketing, blogging, content management and training.

I have now officially changed my name to Zeedia Media with a new page and website. If you haven't already, plea...
04/09/2019
Your Business Needs to Tell a Story! - Zeedia Media

I have now officially changed my name to Zeedia Media with a new page and website. If you haven't already, please like my new page and check out the new website. Any comments or suggestions on the new site are welcome (including any typos if you find them!) I will be deleting the Zander Management page at the end of April. Thanks!

Services What is your brand archetype? Brand Archetypes is our sister company who helps businesses establish their brand identity with a powerful, emotional based archetype. The process is easy and the results are amazing. Discover your Brand Archetype today! BrandArchetypes.com Find the right words...

03/20/2019

Hey everybody! I am changing my company name to Zeedia Media. I have to follow my own branding rules. Ha!
So, if you haven't already, can you please head on over to my new page and like/follow Zeedia Media.
THANKS!

For those of you who weren’t able to attend (or who attended but didn’t have a chance to see everything), here are the t...
03/11/2019
That’s A Wrap: Top Takeaways From 2019's B2B Marketing Exchange

For those of you who weren’t able to attend (or who attended but didn’t have a chance to see everything), here are the top insights from this great event.

Last week the TopRank Marketing team had the opportunity to attend the annual B2B Marketing Exchange conference in Scottsdale, AZ. This event featured

Domino’s, for example, has used Tinder as a means to promote its products as the basis for a good date.
03/09/2019
To match or not to match: Should brands be paying more attention to dating apps?

Domino’s, for example, has used Tinder as a means to promote its products as the basis for a good date.

Online dating has been around since the dawn of the internet but dating apps are a much newer phenomenon, with their millions of users across the globe offering brands a unique and largely unexplored field to play on.

The lawsuit specifically asks the court to prevent these people and entities from:Creating and promoting the sale of fak...
03/08/2019
Cracking Down on the Sale of Fake Accounts, Likes and Followers | Facebook Newsroom

The lawsuit specifically asks the court to prevent these people and entities from:

Creating and promoting the sale of fake accounts, likes, and followers on Facebook and Instagram
Infringing on our trademarks on their websites
Using Facebook branded domain names to operate their websites (i.e. cyber squatting)

Facebook and Instagram have filed a lawsuit against Chinese entities for promoting the sale of fake accounts, likes and followers

I love Social Media Examiner they are my "go to" source when I want to learn something new.
03/07/2019
7 Facebook Messenger Marketing Tips From the Pros

I love Social Media Examiner they are my "go to" source when I want to learn something new.

Seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance.

What exactly are the calculations that go into making influencer marketing a $6.5 billion industry?
03/05/2019
The Complete Guide to Instagram Influencer Rates in 2019

What exactly are the calculations that go into making influencer marketing a $6.5 billion industry?

Instagram influencer rates are one of social media’s best-kept secrets. And paying the right price can pay off big for brands. But what is the right price?

Where do you get most of your news? The way that people get their news has changed forever, and you can largely thank so...
03/04/2019
Social Media And The End Of The News As We Know It - Social Media Explorer

Where do you get most of your news?

The way that people get their news has changed forever, and you can largely thank social media for that. It’s not just that the “how” of people get their news has changed, it’s also the type of news – the “what” – that has changed.

The way that people get their news has changed forever, and you can largely thank social media for that. It’s not just that the “how” of people get their news has changed, it’s also the...read more

02/21/2019
Flock Marketing

Here is a quiz that is fun and safe to take. It is not linked to Facebook and doesn't steal your personal info. It will however give you a razor focused brand identity strategy. Who wouldn't want that?

IMPORTANT: Scoring is only valid if all questions are answered. It is not only acceptable, it is expected that you will score low on many questions. A wide range of answers assists us tremendously. If you find you’re answering with mostly 4s and 5s, and few 1s and 2s, please go back and critically...

02/20/2019
Things Have Changed. My Skin. My Way. | Gillette Venus Razors for Women

It just gives me chills when companies get advertising RIGHT! This is a fantastic ad in so many ways. The biggest one--it has ALL THE FEELS. It probably helps that one of the beautiful actors has vertigilio like I do. Mine just isn't as noticeable in the winter because I am a pale Irish lass.
Is it Magician? Is it Outlaw? Is it Explorer? What do you think?

It's time for a change. Let your skin write the rules with Gillette Venus razors. At Gillette Venus, we’re celebrating every woman and her skin. Things have ...

02/18/2019

When you read something online that is news based or political, what is your first reaction?

Do you ever get asked to help friends or family for free? There are some really good ideas in this article on how to est...
02/18/2019
5 Things To Say When A Friend Expects You To Work For Free

Do you ever get asked to help friends or family for free? There are some really good ideas in this article on how to establish healthy boundaries and stop giving away work for free! Check it out.

Reminding your friends that you need to get paid for your advice, products, or services can be awkward. Fortunately, these strategies will help you know what to say the next time someone expects you to work for free.

02/10/2019
Zander Management

Check this out

Let’s all say “conspiracy” together. 1....2....3....

Do you run contests on social media? Here are some great ways to randomly pick winners. Another great tip is video yours...
01/29/2019
The 5 Best Resources to Randomly Pick a Contest Winner

Do you run contests on social media? Here are some great ways to randomly pick winners. Another great tip is video yourself or your staff picking the winner and announcing it! Do it on Facebook Live and promote it ahead of time. This is a great way to start using Facebook Live or other video strategies. Do you have any other tips?

Thanks for the idea Laura L. Clark!

Running a promotion? Here are five easy resources to randomly pick a contest winner for Facebook, Instagram, Youtube, and other giveaways.

My clients often ask me about using MailChimp or Constant Contact to start regular emails or a newsletter. This is a gre...
01/25/2019
How to automate your email marketing campaigns on the cheap

My clients often ask me about using MailChimp or Constant Contact to start regular emails or a newsletter. This is a great way to use that huge stack of business cards you have been collecting. MailChimp is free and includes all the Opt-Out regulations that you have to include (per the law) for people. If you need help setting this up, give me a call.

Stackmails can help increase click rates for your content.

12/06/2018

This is great advice on how to up your LinkedIn game. (from GrammarPros)

LinkedIn is a leader in social media for professional networking, but it can be a little intimidating. People often wonder who they should and shouldn’t connect with there. This week we’re diving into how to grow your LinkedIn connections.

First a list of people you should connect with:
Past clients
Current and former coworkers (maybe not direct competitors though)
Friends and family
Acquaintances you see semi-regularly (people you know from your child’s school, church or social club)
People you meet at conferences and seminars (connect with these people within a day or so, while the meeting is still fresh in their minds)
It’s also good to check out who LinkedIn recommends you connect with. Simply click on “My Network” on your LinkedIn dashboard to see a list of people LinkedIn recommends for you. These are people who you share at least one mutual connection with.

When sending an invitation to connect, always personalize it. Rather than simply clicking the “Connect” button, navigate to the person’s profile and click “Connect” there. This will bring up a box allowing you to create a customized invitation. Type in something relevant like, “It was good meeting you at the conference today, I’d love to connect with you here on LinkedIn.” That personal touch makes all the difference.

You don’t have to accept every invitation you receive. Strangers will sometimes invite you to connect simply so they can spam you. Ask yourself these questions before you decide to connect with someone:
Do I know you?
Do we share a mutual connection?
Do you regularly share industry insights I might be interested in?
Are you in a geographic area that I serve?
If you can’t answer “yes” to at least one of these, you might want to pass on the invitation.

Want to add branding to your Facebook dynamic ad campaigns? Did you know you can use Facebook frames in your ads?In this...
10/22/2018
How to Use Custom Facebook Frames for Facebook Dynamic Ads

Want to add branding to your Facebook dynamic ad campaigns? Did you know you can use Facebook frames in your ads?

In this article, you’ll learn how to add a custom Facebook frame to your Facebook dynamic ad campaigns.

Learn how to use a Facebook frame to add branding to your Facebook dynamic ad campaigns.

Will this be better than #Slack?
10/17/2018
Social Media Examiner

Will this be better than #Slack?

Facebook is rolling out chat rooms inside of Facebook groups. These chats can have up to 250 people. How will you use this in your Facebook Groups? 🤔 - Erik

10/16/2018

Just want to give a shout out to some of the amazing business women in Women Lead Group. I am blessed to be part of this group of powerful women.

Justine K Bell at Cedar River Insurance Agency, Inc.
Carol Bidigare with Primerica
Cathy Cooke with Cathy's Discovery Toys
Alicia Marie Goodman with Staybridge Suites, Okemos
Amy Higbee with Commercial Bank
Bilky-Joda Miller with All Body Kneads Massage
Cathy Smeage with C.S. Tax & Bookkeeping
LouAnn Stark-Dykema with Juice Plus+
Julie Knapp Stevenson with Coldwell Banker Hubbell BriarWood

Check them out.

Free Twitter Workshop on October 22!!! Register by clicking below. Kevin Lane Skarritt will be presenting and he ranked ...
10/10/2018
Marketing Mondays: I Don't Get Twitter! What's the Point? Twitter Basics to Get You Started- Lansing

Free Twitter Workshop on October 22!!! Register by clicking below. Kevin Lane Skarritt will be presenting and he ranked #79 in the WORLD as a social media influencer. He knows his stuff!

If your businesses isn’t using Twitter, then you probably don't realize what a huge resource it is for growing your business and making connections. By the time you read this, 400,000 tweets will have been sent—so it should be an important part of your marketing plan! In this presentation, Kevin...

Everyone deserves to feel safe on Facebook, and it’s important that we help people who encounter bullying and harassment...
10/03/2018
Protecting People from Bullying and Harassment | Facebook Newsroom

Everyone deserves to feel safe on Facebook, and it’s important that we help people who encounter bullying and harassment online.

Today, we're introducing new tools and programs so people have more control over experiences on Facebook that they may find unwanted, offensive or hurtful.

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Grand Ledge, MI
48837

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