Launch Kit

17/07/2025

Kam went from washing his Subaru WRX to running one of West Michigan’s most respected detailing brands.

He was juggling clients, building his community of clients, and still updating his own website. That’s when he called us.

We didn’t just build Defined Detail a prettier website. We gave him a system. A 24/7 sales machine that books appointments, tracks clients, and grows with his business.

This is exactly why we built Launch Kit. To help small businesses stop duct-taping their marketing and start running with a real, local team.

Full story is up on our site.

If you’re tired of wearing all the hats and ready for marketing that works while you work, send us a message.

Let’s clean things up.

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16/07/2025

If you're missing one of these 4 systems, you're leaving growth (and cash) on the table...

CRM – You need a place to track leads, send emails, and actually follow up.
Project Management – If your team’s drowning in texts and sticky notes, it’s time to grow up.
Website System – Not just a pretty page. A smart site that connects to your CRM, collects leads, and keeps your info up-to-date.
Digital Marketing System – Stop winging it. Create and distribute content that builds trust and brings in leads every week.

We see behind the scenes of dozens of businesses. The ones that scale? They’ve got these dialed in.

If you're missing one, that's what we'd work on this week.
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10/07/2025

Getting to run website + ads for a favorite local restaurant = ideal project.

The past few months Austin's taken lead on getting HopCat's ads dialed in on Meta and Google platforms. They just opened their newest location in Southgate, Michigan - it's been sweet to support the go-to-market plan.

Great people, great food, great drinks. All in a days work!

03/07/2025

Four years ago, Kevin and Frankie were just two fresh grads with cameras, documenting EOS sessions for local teams. One of those sessions? North Kent Connect. Today, Launch Kit is partnered with NKC as their digital marketing partner. It’s awesome how full circle this story feels.

This week on the Portfolio, Kevin gathered his thoughts about the our work with NKC, this was fun to put together.
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24/06/2025

Your story deserves to be seen, heard, and remembered.

This is what we do, every day, from right here in Grand Rapids.

19/06/2025

From DIY to dialed in. We teamed up with Trueline Health to build a website brings clarity to their mission and keeps pace as they grow. Proud to be part of their story in making a positive impact on healthcare here in West Michigan.

Checkout the project report we put together here: https://www.truelinehealth.com/

17/06/2025

The Launch Kit team pulled together our favorite greater Grand Rapids area activities. The ones we’d actually recommend to a friend visiting town.

From the best local walks and running trails to board game lounges and Daniel’s pro tips for catching waves in Grand Haven, we filled this guide with ideas that are totally West Michigan.

No fluff. Just our real go-to spots:

Discover local-approved things to do in downtown Grand Rapids. From coffee shops to golf and dinner spots, the Launch Kit team shares their favorite city picks.

12/06/2025

VerWys Home Insulation sharpened their focus. We helped their identity and website follow suit. This local crew? Midwest nice to the core. Time for phase three: photo + video content out in the field. Loving how this work is coming together so far.

05/06/2025

Not your average "two guys and a chainsaw." Treeworks is the real deal, and they needed a digital presence to match. We built a Smart Website, launched strategic Google Ads, and helped turn clicks into contracts. Here’s a behind-the-scenes look at how it all came together.

https://www.launchkitdesign.com/case-studies/treeworks

03/06/2025

Rachel went to Flowerland and brought home some new friends. Meet Monster and Bird, our newest friends at the office. 🪴