06/09/2026
I was listening to How I Built This and heard a founder talk about launching a premium peanut butter brand. The feedback she got was simple. You cannot win by looking like the shelf. You win by standing out on it.
I kind of laughed because I catch myself doing that all the time. Scrolling, seeing creators I like, and quietly wanting to copy their whole thing.
Every time I go down that road I end up feeling further from where I want to be. Not closer.
Still figuring it out. But it was a good reminder today.