11/25/2025
Digital Media 101: No Fluff, Just Facts
Q: Can I run Facebook Ads myself?
A: You absolutely can run Facebook ads yourself, Business Suite and Facebook’s automated ad tools are designed to make it feel simple. They give everyone easy buttons like “boost,” “automatic audience,” and “automatic optimization” so anyone can get an ad out quickly.
The thing is, those tools are built for convenience, not performance. Facebook’s automation helps, but it doesn’t:
• Build a real strategy
• Test audiences and creative
• Make sure your budget isn’t wasted
• Align ads with your business goals
• Track performance beyond surface-level metrics
• Fix issues when the algorithm shifts (which happens constantly)
So yes, you can run ads yourself, and Facebook makes it look easy on purpose.
But my job is to go beyond the “easy mode” so your ads are actually optimized, targeted correctly, and delivering the results you’re paying for… not just impressions.
We stay on top of all the backend changes, optimization updates, and best practices so you don’t have to.