
14/08/2025
When designers vent about not attracting the right type of clients, I see the same pattern over and over – externalizing the problem. The blame gets pinned on market conditions, the competition, client attitudes toward design, or the rise of discount-shoppers.
But the reality is most client attraction problems are actually positioning problems. You’re not clearly communicating your value to the people you want to work with.
Consider if you have any of the common issues in the link below:
https://www.homeaccentstoday.com/industry-insights/fix-your-positioning-to-grow-your-design-business-cheryl-clendenon/
Our Design Coaching Center columnist Cheryl Clendenon says isn’t about being seen – it’s about being understood by the right people.