08/27/2026
For almost forty years, the funniest thing on the American highway was an ad for shaving cream. 🚗
Burma-Shave planted its first little red signs along a Minnesota road in 1925, and the idea was almost too simple to work. Six boards, spaced just far enough apart that a car doing forty five would unspool the rhyme one line at a time, and the last board always said the same two words. Don't stick your elbow out so far, it might go home in another car. Burma-Shave.
At their peak there were roughly seven thousand sets of those signs standing in forty five states, and the company paid a hundred dollars a verse to anyone who could write a better one. Thousands of people mailed in jingles every year. Families kept score on road trips, kids read the lines out loud from the back seat, and a long dull stretch of two lane blacktop turned into something to look forward to. ✨
Then the interstates came, traffic got faster, the company was sold in 1963, and crews went out and pulled the signs down. Two of the last sets ended up in the Smithsonian.
Do you remember reading those signs out loud from the back seat of the family car?