08/30/2023
SMART goals … what are they? And when to use them?
We all love to daydream about our business some day. But what kind of goals can we realistically set? Of course when it comes to social media, this can be brief or lengthy, and achievable or unachievable.
To put it in simpler ideas, think about the SMART goal of making a painting of a mountain by your house.
Specific - painting a mountain by my house, in acrylic paint on canvas
Measurable - the top layer of paint drying is when it is specifically done
Achievable - I’m a painter, and I have all the materials, plus free time every few days to complete it and work on it. It’s summer, so I’ll be able to paint while looking at the mountain
Relevant - I’ve always wanted this as business front photo, so it’ll be the perfect worthwhile venture and benefit me by showing off my artwork in my studio.
Time bound - I can realistically dedicate 6 hours per week to this, and it’ll take about 20 hours. So about 3-4 weeks. I’ll say 4 weeks so I have more time and room.
So now we have a specifically laid out and achievable goal to achieve.
The same goes for your business, laying out intentional, realistic, specific goals and ones that truly benefit you is the best way to achieve social media wins.
I do SMART goals alongside each of my clients, creating goals we both see as realistic and genuinely helpful for their business.
🌺Want to get started? Curious about some SMART goals I can help you achieve? Let’s get in contact! 🌺🌎