Us Girls

Us Girls Action lifestyle brand from the Northshore of Oahu

Us Girls owner Lane "LaneSki" Pogue Davey wears her innovative one of a kind boardshort design in an ad for the first wo...
18/02/2022

Us Girls owner Lane "LaneSki" Pogue Davey wears her innovative one of a kind boardshort design in an ad for the first women's surf shop that was published in the first women's surfing magazine. Watergirl was owned by Ilona in Encinitas. Wahine was published by Elizabeth Glazner and Marilyn Edwards in California and Us Girls is designed and manufactured in Hawai‘i. This was issue #2 Vol. #2.

Nicole Jensen in Us Girls hearts pant and bandeau top
06/03/2020

Nicole Jensen in Us Girls hearts pant and bandeau top

Gypsy An Russ and Joinedille Duncan back in the day. Two pioneering big wave charger girls who did it for the love witho...
14/07/2019

Gypsy An Russ and Joinedille Duncan back in the day. Two pioneering big wave charger girls who did it for the love without any fame, $ or facebook. (okay maybe we got a little $, but we still had to work) Love these sistas and I am pretty sure they are both still surfing. This was like my third or fourth season of boardshorts, but there were still very few people in the womenʻs boardshort buisness. I saw Mike Smith this morning at Magic Island checking the close out bombs @ Bowls. He worked with another local surfer girl that competed with me around that time and they were doing boardshorts too. It was pretty much me (Us Girls), Hapuna and Lassen for a little while in Hawai‘i before any of the big companies came on the scene and started producing surf wear. There was a brand called P**t (I think) in California who were making some cute boardshorts as well.

Us Girls suits are made to stay on. I know that sounds like something of a standard nowdays, but it wasnʻt when I first ...
30/03/2019

Us Girls suits are made to stay on. I know that sounds like something of a standard nowdays, but it wasnʻt when I first started designing surf wear in 1993. Actually, Quicksilver, Billabong, Rip Curl et al did not make womenʻs surfwear back then because they did encourage women to surf or be active and did not consider Us Girls to be a lucrative market.

Amalia and Vanaau in leopard stripe boardshorts roller blading at Sharks Cove (date?)
30/01/2019

Amalia and Vanaau in leopard stripe boardshorts roller blading at Sharks Cove (date?)

Gypsy Russ in one of my favorite boardshort designs from back in the day. New LaneSkiʻs LimitEd (Lilmited Edition) desig...
23/01/2019

Gypsy Russ in one of my favorite boardshort designs from back in the day. New LaneSkiʻs LimitEd (Lilmited Edition) designs coming soon and some retro Us Girls releases!

13/08/2017

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