12/01/2025
SoundView Shows - “Social Equity” in Connecticut Is a ZIP Code, Not A Lived Experience, And That’s An Issue
CT CannaTimes – 12.1.2025
How two professionally established applicants became “equity” through census-tract rules—despite no documented War-on-Drugs harm, multiple denials, and a clean licensing record.
I. The Quiet Math Behind “Equity”: Six-Figure Applicants Are Welcome
When most people hear “social equity” in cannabis, they picture people who were actually hit by the War on Drugs:
arrested for small amounts, sitting on old charges, losing jobs, housing, and years of their lives while the state profits off the same plant.
Connecticut’s Social Equity Council (SEC) sells it that way.
But the rules on paper are very different.
To qualify as a social equity applicant in Connecticut, an owner must:
1. Live in a “Disproportionately Impacted Area” (DIA) census tract, and
2. Have an income below 300% of the State Median Income (SMI).
Using recent state median income estimates (around $90,000/year per household), 300% SMI works out to roughly:
• $270,000/year as the ceiling for a household, and
• About $135,000/year as the ceiling for a single individual.
In other words:
You can earn well into the six figures and still be officially “social equity” in Connecticut, as long as your address lands inside a DIA map.
Those ceilings do not describe people pushed into poverty by drug policing.
They describe people who are, at least currently, economically comfortable.
Against that policy backdrop, SoundView’s story makes perfect sense — and makes the program’s failures impossible to ignore.
II. Who SoundView’s Founders Are — and, Just as Important, Who They Aren’t
A public profile of SoundView, reprinted on Dabbin’ Dad from Hartford Business Journal, introduces the two visible founders this way:
• Nicholas Cimadon – Bristol native, registered nurse, U.S. Navy veteran, college educated.
• Kelsey Rivera – marketing and communications professional, working remotely for a medical device company, able to travel with Cimadon to Newport, San Diego, and Guam during his service.
The article spends time on:
• their degrees and professional backgrounds,
• military service,
• their ability to relocate multiple times,
• support from extended family during their build-out,
• and their decision to treat this business as their “baby.”
What the article never mentions:
• any cannabis arrest,
• any conviction,
• any time spent incarcerated,
• probation,
• police harassment,
• criminal-record barriers,
• or a single concrete example of War-on-Drugs harm.
The state licensing records for Cimadon and Rivera line up with that picture:
• Cimadon holds a Department of Public Health Registered Nurse license and active adult-use cannabis backer and key employee credentials, all current and in good standing.
• Rivera holds an active adult-use cannabis employee credential and a closed prior backer license attached to Milford.
None of their state credentials reference any cannabis criminal history; to the contrary, they show clean, professional status.
To be clear: that’s not a criticism of them.
It’s a criticism of the state for calling this “social equity”.
By every public indicator, these are regular, professionally established people with no documented War-on-Drugs impact who were able to access a license that was marketed as repair.
III. What the License Itself Says: Equity Status by Rule, Not by Harm
Look directly at the manufacturer license for SoundView Manufacturing LLC:
• Credential: ACFB.0000681
• Type: Adult-Use Cannabis Food & Beverage Manufacturer
• Status: ACTIVE
• Application Type: SEC Lottery
• Address: 159 E Main St, Bristol, CT 06010-7055
This is not just any manufacturing license.
The “SEC Lottery” tag confirms it was issued through the Social Equity Council process.
Under that process:
• Residence in a DIA +
• Income under the 300% SMI cap +
• Equity ownership percentages
are what matter.
Nowhere in that criteria:
• past cannabis conviction,
• years incarcerated,
• family members jailed,
• stop-and-frisk history,
• or generational damage.
SoundView meets exactly what the program actually measures:
zip code and income, not lived experience of the War on Drugs.
IV. The Corporate Trail: New England Edibles → SoundView Manufacturing
The business filings add another layer of context that matters for an equity conversation.
First, there was New England Edibles LLC:
• Formed February 8, 2023, in Bristol.
• NAICS code: Perishable Prepared Food Manufacturing (311991).
• Principal: Carol Robinson.
• Represented by corporate firm Reid & Riege, P.C. in Hartford.
Then, on April 10, 2023, that entity was dissolved.
On that same date, the state shows a Certificate of Conversion creating:
• SoundView Manufacturing LLC, with principal address 159 E Main St, Bristol, same principal (Robinson), same law firm.
This is a textbook, lawyer-guided conversion.
Again, that’s totally legal.
But it underlines that this is a planned corporate venture, with professional counsel from day one — not a fragile attempt by a formerly criminalized grower to get legal.
If the equity program’s job is supposed to be helping the latter, this paperwork reads like the former.
V. The Reapplication Advantage: Denied, Denied… Approved
The Department of Consumer Protection’s own licensing view for SoundView Manufacturing LLC shows multiple entries for the same adult-use food and beverage license at 159 E Main St, all under the same company name and DBA “Soundview”:
1. ACFB.0000748 – ADULT-USE CANNABIS FOOD AND BEVERAGE MANUFACTURER – Status: DENIED (City: Bristol)
2. ACFB.0000811 – ADULT-USE CANNABIS FOOD AND BEVERAGE MANUFACTURER – Status: DENIED (City: Bristol)
3. ACFB.0000681 – ADULT-USE CANNABIS FOOD AND BEVERAGE MANUFACTURER – Status: ACTIVE (Application Type: SEC Lottery; City: Bristol)
On top of that, the company holds:
• FME.0001205 – FOOD MANUFACTURING ESTABLISHMENT – Status: ACTIVE
• MMBR (medical ma*****na / adult-use product license) – Status: INACTIVE
This sequence is revealing:
SoundView applied, was denied, applied again, was denied again, and ultimately has an active adult-use manufacturer license under the SEC lottery.
The system allowed them to keep coming back.
That’s a feature of Connecticut’s framework most true equity applicants never truly get to enjoy:
• If you’re juggling low-wage work and childcare, a single denial can be the end.
• If you’re on probation or living with old charges, the stress of another round can be too much.
• If you’re already carrying debt from the underground economy or from legal fees, you may not have the cushion to refile again.
By contrast, SoundView’s path shows how applicants with stability and support can simply keep reapplying under the equity banner until it lands.
Once again: that’s not their personal failing.
It’s a structural advantage baked into the rules—a quiet “second, third, fourth chance” that is functionally inaccessible to many who actually lived through criminalization.
VI. The War on Drugs vs. the SoundView Model
Put bluntly:
• There is no evidence in public coverage or state licensing that Nicholas Cimadon or Kelsey Rivera were ever arrested for cannabis, jailed for cannabis, or had their lives derailed by drug-war policies.
• Meanwhile, tens of thousands of Connecticut residents — disproportionately Black and Latino — do have cannabis or low-level drug histories that still shape their housing, employment, and family stability.
The social equity brand was sold to lawmakers, voters, and communities as a response to that harm.
In practice, the SoundView case shows a very different model:
• Professionally credentialed applicants with clean licensing records.
• Corporate structuring from the beginning.
• Multiple bites at the apple after denials.
• Equity certification through DIA mapping and generous income caps, not through any proven history with the War on Drugs.
If you lined up the lived histories of many legacy growers and criminalized patients against SoundView’s paperwork, the question would be obvious:
Why are the people who never carried the risk being called “equity,” while the people who did carry it are still locked out?
VII. What SoundView Tells Us About the Equity Program’s Design
Taken all together, SoundView’s story makes three things painfully clear:
1. Equity = Census Tract + Income Cap, Not Harm
The SEC’s formula does not ask what happened to you under prohibition.
It only asks where you live and how much you make now.
This allows people with no documented drug-war impact to be labeled “equity,” while many living with old cannabis charges remain ineligible.
2. Those With Resources Can Reapply Until They Succeed
Multiple denied credentials for the same company and address, followed by an active SEC lottery license, show that persistence plus stability wins.
The communities social equity is supposed to serve often have neither.
3. The Program Rewards Stability, Not Repair
Every piece of the SoundView puzzle — the corporate conversion, the law-firm agent, the professional backgrounds, the clean licensing records, the multiple applications — points to a program that funnels opportunity to people already standing in a relatively secure place, so long as their ZIP code qualifies.
No one broke the rules.
The rules simply redefine “social equity” into something that does not match what the War on Drugs actually did to people.
VIII. Conclusion: SoundView as a Case Study in Equity-Washing
SoundView Manufacturing LLC:
• is properly formed,
• is in good standing with the state,
• and, as far as the paperwork shows, followed all the rules given to them.
The problem is that those rules allow SoundView to be called “social equity” without any evidence that its visible principals were ever harmed by the War on Drugs.
That is the definition of equity-washing:
Using the moral language of justice and repair to describe a program that, in practice, mostly measures census tracts, income caps, and application stamina.
SoundView is not the cause of that failure.
SoundView is the proof of it.
Until Connecticut rewrites social equity to center actual criminal-legal impact and to guarantee real access for those who lived it, the state will keep minting new stories like this one:
clean records, clean licenses, corporate structures—and a bright “Social Equity” stamp on top.