MMA Las Vegas / McGuire Media & Advertising

06/17/2022

Streaming breaks another monthly record with 31.9% of May TV viewing: Nielsen

Streaming video services, boosted by the new seasons of top shows like Ozark, Stranger Things, and the new Obi-Wan Kenobi, made up over 31% of all TV viewing the past month... a sign of the future, or an aberration? It pays to have your advertising on as many different screens as possible these days.

https://www.fiercevideo.com/video/nielsen-streaming-breaks-another-record-making-319-may-tv-viewing

Streaming in May attained its third consecutive month of record-high TV consumption – 31.9% of total TV time – according to the Gauge, Nielsen’s monthly TV viewing snapshot. | The premieres of Netflix's "Stranger Things 4" and Disney+'s "Obi-Wan Kenobi" bumped up overall streaming viewing by 2...

06/06/2022

The Death Of Linear TV Is Being Greatly Exaggerated | AdExchanger

Agree or disagree with her take? I personally agree that there will always be a place for linear TV, but think about just how much the media landscape's changed in just the last 5 years?
https://www.adexchanger.com/tv-and-video/the-death-of-linear-tv-is-being-greatly-exaggerated/

For CTV and linear to remain relevant and co-exist, audience and outcome measurement and currency need to evolve – just like the TV product.

05/10/2022

How Much Sports Matter (or Don’t) to Network Viewership

Live sports & special event programming continue to prop up the networks in their ongoing battle to save ratings vs the erosion of viewers to the streaming services...

https://www.hollywoodreporter.com/tv/tv-news/how-much-broadcast-networks-depend-sports-1235143456/

Fox and NBC got more than a quarter of their primetime audience this season from live sports, while ABC and CBS are less dependent.

04/13/2022

Merger Complete, Warner Bros. Discovery Enters Tough Streaming Race

The broadcast industry continues its consolidation of the major players as streaming platforms become more important to them than the cable networks themselves...who's next to join forces? https://www.mediapost.com/publications/article/372857/merger-complete-warner-bros-discovery-enters-tou.html

Combined revenue for Warner Bros. Discovery is estimated to be $49.8 billion this year -- meaning it will slot in below Walt Disney's $67.4 billion and above Paramount Global's $28.6 billion. But revenues alone won't be enough to really compete with Netflix, analysts say, in terms of subscribers or....

02/23/2022

Will TV Upfront Media Deals Be Paid In Cryptocurrency In The Near Future?

Would you ever put a QR code on your TV commercials? This was an interesting article about Coinbase's recent Super Bowl ad that did just that and crashed their app after offering customers $15 in free Bitcoin for signing up...
https://www.mediapost.com/publications/article/371461/will-tv-upfront-media-deals-be-paid-in-cryptocurre.html

As media companies like Sling TV expand their payment methods, will hard-pressed TV networks look to help TV upfront marketers find a new home to place their media dollars?

02/14/2022

Anna Kendrick leads Rocket Mortgage to another Super Bowl victory in USA TODAY's Ad Meter

I have to admit, I thought that the Rocket Mortgage ad with Anna Kendrick was really cute and my hands-down favorite Super Bowl commercial yesterday - what was yours? 🏈🏈💰🏆🏆

https://www.usatoday.com/story/sports/Ad-Meter/2022/02/14/rocket-mortgage-voted-top-super-bowl-commercial-usa-today-ad-meter/6781228001/

Actress Anna Kendrick teams up with Barbie to star in Rocket Mortgage's Super Bowl-winning ad, its second consecutive Ad Meter victory.

01/26/2022

Advertisers Rate Video - Including All Forms Of TV - Most Effective in Achieving Goals

Reaching your customer is still done best via video, and studies show that TV remains the most effective way of doing that... let us help you learn more.

https://www.mediapost.com/publications/article/370512/advertisers-rate-video-including-all-forms-of-tv.html

Ad executives' estimation of the value of TV -- including linear, addressable and OTT/CTV -- is up from last year, putting it in a tie with digital video.

01/03/2022

How sports betting is changing the media industry in the US

Media companies that used to turn their noses up at me and my old sports gambling clients sure changed their tune in 2021 once it got legalized in dozens of states (and counting!).... and 2022 promises to be even more lucrative for them as more and more deals get signed. Who's next? :-)

https://www.businessinsider.com/how-us-sports-betting-is-changing-media-companies-partnerships-ma-2021-12

The ties between US sports media and gambling are deepening, thanks to brands like DraftKings and Barstool Sports. Even ESPN is eyeing the sector.

12/15/2021

FanDuel invests further $4.38 million to legalize Florida sports betting

Sports gambling continues to be a hot "new" source of advertising for media vendors as more and more states legalize it. Looking forward to working with some of our long-time friends in that industry again...

https://thecapitolist.com/fanduel-invests-further-4-38-million-to-legalize-florida-sports-betting/

Online betting company FanDuel contributed $4.38 million in November toward the political committee Florida Education Champions (FEC) in an increased effort to broadly legalize sports bettin…

11/10/2021

Forecast: Discovery-WarnerMedia Among Top 4 Streamers, 200M Global Subs By 2026

Upcoming mergers among the major players in the streaming world could bring huge returns for advertisers on their ad-supported services :-)

https://www.mediapost.com/publications/article/368467/forecast-discovery-warnermedia-among-top-4-stream.html

Discovery is working to align its technology platform with HBO Max -- which will include an ad-supported offering, co-marketing with HBO Max and distribution arrangements with pay TV and telco operators.

10/25/2021

MAGNA

Good news for those of us in the advertising industry... love to help your business out as well!
https://magnaglobal.com/u-s-advertising-forecast-fall-update-september-2021-advertising-recovery-in-full-swing/💰💰

Redefining Media, Technology, And Data In Today’s Dynamic Marketplace

10/11/2021

iSpot.tv Buys DRMetrix to Boost DTC, Addressable Advertising

Big news in the TV ad measurement & analytics business...

https://www.adweek.com/convergent-tv/ispot-tv-acquires-drmetrix-to-boost-dtc-and-addressable-advertising-capabilities/?utm_content=lead&utm_source=postup&utm_medium=email&utm_campaign=Programmatic_211011155335&lyt_id=26142

The deal will expand its measurement of emerging formats.

09/15/2021

NAB Show Canceled For 2021 | Radio & Television Business Report

Bad news for those of us who were looking forward to finally getting back together again here for N.A.B. this year...

https://www.rbr.com/nabshow2021canceled/

With just 24 days to go before the Sales and Management Television Exchange was to begin ahead of the NAB Show in Las Vegas, the organization has called off the conference. The decision comes following participation pullouts from Brainstorm, Ross Video, Panasonic and Canon.

09/07/2021

Behind the Captain Obvious Campaign for Resorts World

Interesting cross promotion between the long-running Hotels.com character & the new multi-billion dollar Resorts World in Las Vegas... and it's totally obvious to anyone who sees it just how spectacular this property is :-)

https://www.adweek.com/agencies/hotels-coms-captain-obvious-expands-his-spokes-captain-work-for-resorts-world-las-vegas/

Brand mascot Captain Obvious appears in a new collaboration for Hotels.com and Resorts World Las Vegas.

09/01/2021

MRC Strips Nielsen’s TV Measurement Services Accreditation

Are you getting what you pay for with your Nielsen ratings services? Apparently not, according to the Media Rating Council, which has suspended accreditation to the rating service due to inaccuracies in its methodology and other problems. Hopefully big changes are coming to help benefit the entire advertising industry in this area soon... https://www.adweek.com/convergent-tv/mrc-strips-accreditation-from-nielsen-national-and-local-tv-measurement-services/?utm_content=position_2&utm_source=postup&utm_medium=email&utm_campaign=Programmatic_210901154358&lyt_id=26142

Penalty comes after months of disputes over company's audience figures.

08/26/2021

Did Fox Just Officially Break the Bundle with 'Sports on Tubi' Announcement?

The handwriting has been on the wall for years now regarding the eventual demise of cable TV as we know it, but the corporate powers behind the cable networks are making it much clearer to read every day now.... we'll all be watching streaming apps and paying monthly subscriptions a la carte instead of a monthly cable bill for 200 channels that we never watch :-) lol More streaming news from Tubi TV & their announced lauch of 10 new live sports channels on their platform.

https://www.nexttv.com/news/did-fox-just-officially-break-the-bundle-with-sports-on-tubi-announcement

With the addition of 10 live-streamed sports channels to the AVOD service, expect lots of cannibalization from pay TV networks as the game progresses

07/26/2021

Effective TV & Radio Advertising on YOUR budget!

Interesting new data on TV viewing habits in 2021 shows that streaming TV is now as much of a factor in people's viewing habits as broadcast TV is, with cable TV still garnering the majority of viewers - but not nearly as many as they used to even 3 years ago.

https://www.nielsen.com/us/en/insights/article/2021/the-gauge-shows-streaming-takes-a-seat-at-the-table/

Direct Response Advertising delivers more response for less $$$ than you ever thought possible! Call or e-mail us today!

07/21/2021

MMA Las Vegas / McGuire Media & Advertising updated their address.

MMA Las Vegas / McGuire Media & Advertising updated their address.

07/09/2021

CTV Ad Fraud Drops Drastically as Impressions Accelerate

Finally some good news for digital marketers in the fight against ad fraud in the industry...

https://www.adweek.com/media/connected-tv-ad-fraud-drops-drastically-as-impressions-accelerate/?utm_content=lead&utm_source=postup&utm_medium=email&utm_campaign=Programmatic_210709164751&lyt_id=26142

Fraud and sophisticated invalid traffic violation rates dropped 30% year over year, according to a new report.

06/02/2021

Council Post: Rethinking The Power Of TV Advertising: Is It A Valuable Option For Your Brand?

Is Television still the right choice to market your company or products ? In most cases, the answer is still "Yes!" - here's a great article that tells us why....
www.forbes.com/sites/forbesbusinesscouncil/2021/03/11/rethinking-the-power-of-tv-advertising-is-it-a-valuable-option-for-your-brand/amp/

When we reframe our conversations on TV around video, the channel’s not dying at all. It’s simply evolving.

05/17/2021

Oprah and CNN: AT&T Is Merging Media business with Discovery

Huge media industry news as AT&T decides to merge their media assets like HBO, CNN, and DirecTV with Discovery Communications. No disclosures by Discovery yet how they plan to integrate their streaming services like HBO Max into their portfolio...

https://cheddar.com/media/att-discovery-join-media-brands-cord-cutting

U.S. telecom giant AT&T Inc. is combining its WarnerMedia operations with Discovery Inc.

04/02/2021

Why Dollar Shave Club Co-Founder Michael Dubin No Longer Believes in DTC

Great advice for entrepreneurs regarding startups in 2021 from the founder of Dollar Shave Club...

https://www.inc.com/cameron-albert-deitch/michael-dubin-dollar-shave-club-lessons-ecommerce.html?

Dubin says the startup world has changed since he launched his men's grooming brand 10 years ago. Here's his advice for today's founders.

03/19/2021

Coming to a TV Near You: Ad Fraud That Costs Marketers Millions

More ad fraud worries for digital marketers as they move spending away from traditional channels into streaming and internet platforms - are we really getting what we're paying for?

https://www.bloomberg.com/news/articles/2021-03-17/coming-to-a-tv-near-you-ad-fraud-that-costs-marketers-millions

As billions of consumers binge-watched TV shows during the pandemic, an insidious form of fraud was playing out right under their noses.

03/08/2021

Paramount Plus is proof we’ve hit peak streaming

Streaming services like Paramount Plus, HBO Max, and Peacock must answer a key question: why do consumers need these platforms in a crowded TV landscape? Are we close to reaching the point of oversaturation already?
https://www.theverge.com/2021/2/25/22300993/paramount-plus-streaming-wars-netflix-disney-launch-date-price

ViacomCBS has finally unveiled its Paramount Plus streaming platform

03/05/2021

'As Seen on TV' Sales Explode in 2020

The DRTV market is hot - get your company or product back in the limelight now! Call us...

https://www.thepdmi.com/post/as-seen-on-tv-sales-explode-in-2020

In this report, DRMetrix takes a look at "As Seen on TV" (ASONTV) advertisers and how their television expenditure levels have exploded during the COVID-19 pandemic. The data shows that 2020 has been a historic year for the ASONTV industry.

02/01/2021

Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID - Retail TouchPoints

https://retailtouchpoints.com/features/executive-viewpoints/retail-sales-of-as-seen-on-tv-products-set-to-explode-post-covid

The coming year is primed to be unlike any other for retailers selling “As Seen on TV” (ASONTV) products. According to a recent study, top ASONTV companies increased their year-over-year TV media buys by nearly 400% during the COVID-19 quarantine from March through early May. ASONTV companies co...

01/27/2021

US adults added 1 hour of digital time in 2020

Digital devices continue to dominate people's viewing habits in 2021... if you're not adding digital advertising to your mix, you're missing valuable impressions...

https://www.emarketer.com/content/us-adults-added-1-hour-of-digital-time-2020

Amid the pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. Total digital time is now on track to surpass 8 hours by the end of 2022.

01/19/2021

How fast do you cancel streaming services? It's a problem for Hollywood

Are you among the thousands of streaming video subscribers who cancel their services as soon as the series ends that you mainly wanted to see when you first subscribed ? It's a huge problem for streamers like Disney+, Hulu, and others...

https://www.latimes.com/entertainment-arts/business/story/2021-01-18/streaming-services-churn-hollywood-netflix-disney

A new report suggests more than 60% of people who dropped a streaming service did so after they watched the show or movie that got them to sign up.

12/15/2020

Fox News confident in face of new rivals from right in Newsmax, OAN

For the first time since their inception, Fox News finally has some competition for the hearts and minds of conservatives - or do they? Time will tell...and media buyers like us are monitoring the competition every day for your benefit :-)

https://thehill.com/homenews/media/530178-fox-news-confident-in-face-of-new-rivals-from-right-in-newsmax-oan

Fox News is facing new competition for conservative viewers from rivals on the right amid a clash with President Trump as he leaves the White House.

11/11/2020

Nielsen Updates Its TV Currency To Measure Addressable Ads | AdExchanger

Here's an interesting addition to the addressable ad marketplace - Nielsen ratings?
https://www.adexchanger.com/ad-exchange-news/nielsen-updates-its-tv-currency-to-measure-addressable-ads/

Addressable TV advertising promises to deliver unique ads on a household-by-household or even individualized basis. The problem, however, is that the Nielsen ratings currency off which linear TV is transacted, isn’t designed to accommodate all that variability. And not being able to use the Nielse...

10/26/2020

Media executives are finally accepting the decline of cable TV as they plot a new path forward

Cable TV's steady decline in subscribers continues unabated, but how much money are consumers really saving once they factor in all of the monthly subscription fees for streaming services like Netflix, Hulu, YouTube TV, Disney+, ESPN+, and others they'd need to buy to replace those cable channels? And can cable TV survive in the near future in a 50 million household environment (down from a max of 110 million subs about 6 years ago) ? Time will tell...

https://www.cnbc.com/2020/10/24/big-media-companies-reorganize-for-world-of-50-million-tv-subscribers.html

The largest U.S. media companies are projecting about 25 million more households will cancel cable TV in the next five years, prompting major changes throughout the industry.

09/16/2020

Nice Morning

Good commercial - too bad the dog's not included 🐕‍🦺🐕‍🦺😇👍😇 lol
https://youtu.be/dIdNOzVIPCI

Hugh Jackman founded Laughing Man coffee so he could give back 100% of his profits to the fair trade farmers who grow it - and also to make himself way less ...

08/31/2020

WGN America's 'NewsNation' looks for viewers who want their news served up opinion-free

A new national newscast without any bias or opinions - is that even possible in 2020? WGN America is staking their reputation on it...

https://www.latimes.com/entertainment-arts/business/story/2020-08-31/wgn-americas-newsnation-looks-for-viewers-who-want-their-news-served-up-opinion-free

TV station owner Nexstar believes there is room for a neutral alternative to CNN, MSNBC and Fox.