
06/17/2022
Streaming breaks another monthly record with 31.9% of May TV viewing: Nielsen
Streaming video services, boosted by the new seasons of top shows like Ozark, Stranger Things, and the new Obi-Wan Kenobi, made up over 31% of all TV viewing the past month... a sign of the future, or an aberration? It pays to have your advertising on as many different screens as possible these days.
https://www.fiercevideo.com/video/nielsen-streaming-breaks-another-record-making-319-may-tv-viewing
Streaming in May attained its third consecutive month of record-high TV consumption – 31.9% of total TV time – according to the Gauge, Nielsen’s monthly TV viewing snapshot. | The premieres of Netflix's "Stranger Things 4" and Disney+'s "Obi-Wan Kenobi" bumped up overall streaming viewing by 2...