MMA Las Vegas / McGuire Media & Advertising

MMA Las Vegas / McGuire Media & Advertising DRTV,PRINT, RADIO & DIGITAL Advertising. Put the power of TV Ads & Infomercials behind your brand at lower costs than you ever thought possible!

Drop me a line here and find how just how affordably we can place your next national TV or Radio campaign for!

Operating as usual

Upcoming mergers among the major players in the streaming world could bring huge returns for advertisers on their ad-sup...
11/10/2021
Forecast: Discovery-WarnerMedia Among Top 4 Streamers, 200M Global Subs By 2026

Upcoming mergers among the major players in the streaming world could bring huge returns for advertisers on their ad-supported services :-)

https://www.mediapost.com/publications/article/368467/forecast-discovery-warnermedia-among-top-4-stream.html

Discovery is working to align its technology platform with HBO Max -- which will include an ad-supported offering, co-marketing with HBO Max and distribution arrangements with pay TV and telco operators.

Bad news for those of us who were looking forward to finally getting back together again here for N.A.B. this year...htt...
09/15/2021
NAB Show Canceled For 2021 | Radio & Television Business Report

Bad news for those of us who were looking forward to finally getting back together again here for N.A.B. this year...

https://www.rbr.com/nabshow2021canceled/

With just 24 days to go before the Sales and Management Television Exchange was to begin ahead of the NAB Show in Las Vegas, the organization has called off the conference. The decision comes following participation pullouts from Brainstorm, Ross Video, Panasonic and Canon.

Interesting cross promotion between the long-running Hotels.com character & the new multi-billion dollar Resorts World i...
09/07/2021
Behind the Captain Obvious Campaign for Resorts World

Interesting cross promotion between the long-running Hotels.com character & the new multi-billion dollar Resorts World in Las Vegas... and it's totally obvious to anyone who sees it just how spectacular this property is :-)

https://www.adweek.com/agencies/hotels-coms-captain-obvious-expands-his-spokes-captain-work-for-resorts-world-las-vegas/

Brand mascot Captain Obvious appears in a new collaboration for Hotels.com and Resorts World Las Vegas.

Are you getting what you pay for with your Nielsen ratings services? Apparently not, according to the Media Rating Counc...
09/01/2021
MRC Strips Nielsen’s TV Measurement Services Accreditation

Are you getting what you pay for with your Nielsen ratings services? Apparently not, according to the Media Rating Council, which has suspended accreditation to the rating service due to inaccuracies in its methodology and other problems. Hopefully big changes are coming to help benefit the entire advertising industry in this area soon... https://www.adweek.com/convergent-tv/mrc-strips-accreditation-from-nielsen-national-and-local-tv-measurement-services/?utm_content=position_2&utm_source=postup&utm_medium=email&utm_campaign=Programmatic_210901154358&lyt_id=26142

Penalty comes after months of disputes over company's audience figures.

The handwriting has been on the wall for years now regarding the eventual demise of cable TV as we know it, but the corp...
08/26/2021
Did Fox Just Officially Break the Bundle with 'Sports on Tubi' Announcement?

The handwriting has been on the wall for years now regarding the eventual demise of cable TV as we know it, but the corporate powers behind the cable networks are making it much clearer to read every day now.... we'll all be watching streaming apps and paying monthly subscriptions a la carte instead of a monthly cable bill for 200 channels that we never watch :-) lol More streaming news from Tubi TV & their announced lauch of 10 new live sports channels on their platform.

https://www.nexttv.com/news/did-fox-just-officially-break-the-bundle-with-sports-on-tubi-announcement

With the addition of 10 live-streamed sports channels to the AVOD service, expect lots of cannibalization from pay TV networks as the game progresses

Interesting new data on TV viewing habits in 2021 shows that streaming TV is now as much of a factor in people's viewing...
07/26/2021
Effective TV & Radio Advertising on YOUR budget!

Interesting new data on TV viewing habits in 2021 shows that streaming TV is now as much of a factor in people's viewing habits as broadcast TV is, with cable TV still garnering the majority of viewers - but not nearly as many as they used to even 3 years ago.

https://www.nielsen.com/us/en/insights/article/2021/the-gauge-shows-streaming-takes-a-seat-at-the-table/

Direct Response Advertising delivers more response for less $$$ than you ever thought possible! Call or e-mail us today!

Is Television still the right choice to market your company or products ? In most cases, the answer is still "Yes!" - he...
06/02/2021
Council Post: Rethinking The Power Of TV Advertising: Is It A Valuable Option For Your Brand?

Is Television still the right choice to market your company or products ? In most cases, the answer is still "Yes!" - here's a great article that tells us why....
www.forbes.com/sites/forbesbusinesscouncil/2021/03/11/rethinking-the-power-of-tv-advertising-is-it-a-valuable-option-for-your-brand/amp/

When we reframe our conversations on TV around video, the channel’s not dying at all. It’s simply evolving.

More ad fraud worries for digital marketers as they move spending away from traditional channels into streaming and inte...
03/19/2021
Coming to a TV Near You: Ad Fraud That Costs Marketers Millions

More ad fraud worries for digital marketers as they move spending away from traditional channels into streaming and internet platforms - are we really getting what we're paying for?

https://www.bloomberg.com/news/articles/2021-03-17/coming-to-a-tv-near-you-ad-fraud-that-costs-marketers-millions

As billions of consumers binge-watched TV shows during the pandemic, an insidious form of fraud was playing out right under their noses.

https://retailtouchpoints.com/features/executive-viewpoints/retail-sales-of-as-seen-on-tv-products-set-to-explode-post-c...
02/01/2021
Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID - Retail TouchPoints

https://retailtouchpoints.com/features/executive-viewpoints/retail-sales-of-as-seen-on-tv-products-set-to-explode-post-covid

The coming year is primed to be unlike any other for retailers selling “As Seen on TV” (ASONTV) products. According to a recent study, top ASONTV companies increased their year-over-year TV media buys by nearly 400% during the COVID-19 quarantine from March through early May. ASONTV companies co...

Digital devices continue to dominate people's viewing habits in 2021... if you're not adding digital advertising to your...
01/27/2021
US adults added 1 hour of digital time in 2020

Digital devices continue to dominate people's viewing habits in 2021... if you're not adding digital advertising to your mix, you're missing valuable impressions...

https://www.emarketer.com/content/us-adults-added-1-hour-of-digital-time-2020

Amid the pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. Total digital time is now on track to surpass 8 hours by the end of 2022.

Are you among the thousands of streaming video subscribers who cancel their services as soon as the series ends that you...
01/19/2021
How fast do you cancel streaming services? It's a problem for Hollywood

Are you among the thousands of streaming video subscribers who cancel their services as soon as the series ends that you mainly wanted to see when you first subscribed ? It's a huge problem for streamers like Disney+, Hulu, and others...

https://www.latimes.com/entertainment-arts/business/story/2021-01-18/streaming-services-churn-hollywood-netflix-disney

A new report suggests more than 60% of people who dropped a streaming service did so after they watched the show or movie that got them to sign up.

For the first time since their inception, Fox News finally has some competition for the hearts and minds of conservative...
12/15/2020
Fox News confident in face of new rivals from right in Newsmax, OAN

For the first time since their inception, Fox News finally has some competition for the hearts and minds of conservatives - or do they? Time will tell...and media buyers like us are monitoring the competition every day for your benefit :-)

https://thehill.com/homenews/media/530178-fox-news-confident-in-face-of-new-rivals-from-right-in-newsmax-oan

Fox News is facing new competition for conservative viewers from rivals on the right amid a clash with President Trump as he leaves the White House.

Here's an interesting addition to the addressable ad marketplace - Nielsen ratings? https://www.adexchanger.com/ad-excha...
11/11/2020
Nielsen Updates Its TV Currency To Measure Addressable Ads | AdExchanger

Here's an interesting addition to the addressable ad marketplace - Nielsen ratings?
https://www.adexchanger.com/ad-exchange-news/nielsen-updates-its-tv-currency-to-measure-addressable-ads/

Addressable TV advertising promises to deliver unique ads on a household-by-household or even individualized basis. The problem, however, is that the Nielsen ratings currency off which linear TV is transacted, isn’t designed to accommodate all that variability. And not being able to use the Nielse...

Cable TV's steady decline in subscribers continues unabated, but how much money are consumers really saving once they fa...
10/26/2020
Media executives are finally accepting the decline of cable TV as they plot a new path forward

Cable TV's steady decline in subscribers continues unabated, but how much money are consumers really saving once they factor in all of the monthly subscription fees for streaming services like Netflix, Hulu, YouTube TV, Disney+, ESPN+, and others they'd need to buy to replace those cable channels? And can cable TV survive in the near future in a 50 million household environment (down from a max of 110 million subs about 6 years ago) ? Time will tell...

https://www.cnbc.com/2020/10/24/big-media-companies-reorganize-for-world-of-50-million-tv-subscribers.html

The largest U.S. media companies are projecting about 25 million more households will cancel cable TV in the next five years, prompting major changes throughout the industry.

Good commercial - too bad the dog's not included 🐕‍🦺🐕‍🦺😇👍😇 lolhttps://youtu.be/dIdNOzVIPCI
09/16/2020
Nice Morning

Good commercial - too bad the dog's not included 🐕‍🦺🐕‍🦺😇👍😇 lol
https://youtu.be/dIdNOzVIPCI

Hugh Jackman founded Laughing Man coffee so he could give back 100% of his profits to the fair trade farmers who grow it - and also to make himself way less ...

ESPN has a new studio in Las Vegas as it looks to expand upon its ever-growing presence in the sports gambling info biz....
08/24/2020
ESPN opens new broadcast studio atop the Linq, overlooking the Las Vegas Strip

ESPN has a new studio in Las Vegas as it looks to expand upon its ever-growing presence in the sports gambling info biz...
https://www.cdcgamingreports.com/espn-opens-new-broadcast-studio-atop-the-linq-overlooking-the-las-vegas-strip/

The nation’s largest sports broadcasting network is moving its sports betting content to the Las Vegas Strip. ESPN said Monday it will begin broadcasting from its new studio at the Linq resort starting Sept. 8, with its Daily Wager program. The network will begin airing produced segments for Sport...

Having addressable TV advertising tools at your disposal is even more important these days with many businesses seeing d...
08/13/2020
COVID-19 Accelerates Shift of TV Budgets to Data-Driven Addressable Targeting

Having addressable TV advertising tools at your disposal is even more important these days with many businesses seeing declining revenues due to Covid-19, so pinpointing and maximizing your advertising dollars is even more critical than ever... we can definitely help your business with this.

https://www.mediavillage.com/article/covid-19-accelerates-shift-of-tv-budgets-to-data-driven-addressable-targeting/

NY Interconnect dominates the multichannel video programming distribution market. Director of Sales, James McGraw shares their secrets for reaching a data-driven TV audience

Interesting read about the state of streaming advertising revenues in the music business these days. Spotify & Universal...
07/27/2020
The Music Industry Has an Advertising Problem

Interesting read about the state of streaming advertising revenues in the music business these days. Spotify & Universal Music Group renewed their agreement but for little more than the previous 3 year deal...

https://www.rollingstone.com/pro/features/music-advertising-spotify-universal-1034318/

Numbers suggest that alarm bells are starting to ring for Universal, Sony and Warner over ad revenue — especially in “mature” streaming markets. Will they take action?

Start taking advantage of the huge number of people watching more television than ever & start marketing your business' ...
05/20/2020
COVID-19 Accelerates Shift of TV Budgets to Data-Driven Addressable Targeting

Start taking advantage of the huge number of people watching more television than ever & start marketing your business' comeback today! Call us for more info...

https://www.mediavillage.com/article/covid-19-accelerates-shift-of-tv-budgets-to-data-driven-addressable-targeting/?utm_source=COVID-19+Accelerates+Shift+of+TV+Budgets+to+Data-Driven+Addressable+Targeting&utm_medium=email&utm_campaign=nl-daily

NY Interconnect dominates the multichannel video programming distribution market. Director of Sales, James McGraw shares their secrets for reaching a data-driven TV audience

So how has your business adapted your marketing strategy during this crisis? Seems that many of us have switched to more...
05/13/2020
Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV

So how has your business adapted your marketing strategy during this crisis? Seems that many of us have switched to more digital marketing options lately, but we can help you with either approach...
https://www.mediapost.com/publications/article/351173/programmatic-ad-market-proves-resilient-analysts.html

Heading into one of the worst periods in recent advertising history, The Trade Desk is trading at an all-time high not in its ad trades, but the price of the company's publicly traded shares. The reason, say some top Wall Street analysts, is a bull indication for the programmatic ad marketplace desp...

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