Amplify Publishing

Amplify Publishing Amplify, an imprint of Mascot Books, is an independent hybrid publisher specializing in business, politics, policy, and current affairs books.

"We simply cannot go back to pushing products and services in a promotional way. Even the notion of storytelling as we k...
05/27/2020
The pandemic's new brand order

"We simply cannot go back to pushing products and services in a promotional way. Even the notion of storytelling as we knew it will fall flat. As the impacts of COVID-19 continue to pulse through society, brands must remain close to consumers and their changing lives."

This article written by Jim Joseph, #Amplify author of "The Conscious Marketer", was recently published by PRWeek. Jim addresses the effects of COVID-19 on business and brands, and how they can best move forward in our "new normal".

The pandemic's new brand order. From PR Week

"Your family business is your best vehicle for generating income, preserving wealth and serving the needs of your stakeh...
05/22/2020
Ten Critical Initiatives for Family Business Longevity - Tharawat Magazine

"Your family business is your best vehicle for generating income, preserving wealth and serving the needs of your stakeholders. Yet, sustaining family enterprises for the next generation is a continuous challenge, with the majority not surviving."

How do you ensure that your family business will not only survive, but thrive for years to come?

George Isaac, #Amplify author of "Your Business, Your Family, Your Legacy", breaks down 10 ways in which family businesses can succeed in this article published by Tharawat magazine.

To achieve multigenerational longevity in business, family leadership should consider adopting these ten critical initiatives:

Join us tomorrow at 2pm EST for our free #webinar: The RealClear Publishing Advantage. Our very own Naren Aryal will be ...
05/19/2020

Join us tomorrow at 2pm EST for our free #webinar: The RealClear Publishing Advantage.

Our very own Naren Aryal will be joined by Dan Gerstein of Gotham Ghostwriters and Carl Cannon of RealClearPolitics to discuss the advantages our publishing model offers to political thought leaders.

RSVP here: https://bit.ly/RCPAdvantage

Neal Simon and Steven Shafarman have concrete and actionable ideas on how to bridge the large (and growing) ideological ...
05/14/2020
Ideas to Bridge the Political Divide | Amplify Publishing

Neal Simon and Steven Shafarman have concrete and actionable ideas on how to bridge the large (and growing) ideological divide in present-day America.

Our newest #blog breaks down some of these big ideas from these even bigger thought leaders.

Are you a political thought leader who is considering writing a book? Now is the time to learn more about the publishing...
05/13/2020
Webinar: The RealClear Publishing Advantage

Are you a political thought leader who is considering writing a book? Now is the time to learn more about the publishing journey.

Join us on Wednesday, May 20 at 2pm EST for a free webinar: The RealClear Publishing Advantage.

Our very own Naren Aryal, CEO of Amplify Publishing, will be joined by Dan Gernstein, CEO of Gotham Ghostwriters, and Carl Cannon, Washington Bureau Chief of RealClearPolitics to discuss the benefits and services the RealClear Publishing model offers.

Webinar: The RealClear Publishing Advantage

05/12/2020
The American Promise

Neal Simon recently joined The American Promise for a virtual book club of his latest release, "Contract to Unite America: Ten Reforms to Reclaim Our Republic".

Later this week, we will be using Neal's book along with the big ideas of other #Amplify authors to explore how we can bridge the political divide.

Why are we so polarized? Watch to understand the misalignment between what politicians need to do for the good of the country and what they need to do to win elections.

We are thrilled to announce our newest #Amplify #Author, Lee Deaner!Lee is the President of Leading Edge Training Soluti...
05/07/2020

We are thrilled to announce our newest #Amplify #Author, Lee Deaner!

Lee is the President of Leading Edge Training Solutions, LLC (LETS), a virtual event and consulting company comprised of experts in the virtual learning and virtual event production fields based in Nazareth, PA. Prior to starting LETS, Lee spent over 15 years in the Pharmaceutical industry in numerous roles including Pharmaceutical Sales Professional, Sales Training Specialist, and Sales Training Manager at multiple companies.

Lee's upcoming book will outline the best practices for effectively and successfully training, leading, and presenting using virtual event technology.

05/04/2020
Positivity in the Time of COVID - The Good Men Project

"A good friend of mine, Mark Hsu, recently published a book. I read a section about success and happiness where he recounts flipping through TV channels and heard a teaser for Dateline NBC in which they’d explain one of life’s conundrums: 'Why are some people lucky and some people unlucky?' It came down to one thing: attitude."

How do we stay positive in light of #covid19? In this article published by The Good Men Project, Gavin Lodge argues that we all have the power to control our attitudes and our happiness.

Mark Hsu's upcoming memoir "Please Open In the Event of My Death" will be launching on June 2. Pre-order your copy here: https://bit.ly/PleaseOpenBook

"The American economy is plagued by instability and fragility, much of it caused by staggering levels of inequality. If ...
05/01/2020
Opinion | Why Americans Need a Guaranteed Income

"The American economy is plagued by instability and fragility, much of it caused by staggering levels of inequality. If we want to create a more resilient economy and country, a guaranteed income should be permanent American policy, not just an emergency measure to help with this crisis."

The New York Times recently published this opinion piece on universal basic income by Chris Hughes, co-founder of the Economic Security Project.

Steven Shafarman, in partnership with RealClearPolitics, dives deeper into the benefits and the necessity of universal basic income in his upcoming book, "Our Future: The Basic Income Plan for Peace, Liberty, Democracy, and Personal Dignity", releasing on June 16.

Pre-order Steven's book now: https://bit.ly/OurFutureBook

The pandemic makes painfully clear that our economy must be reconfigured to be resilient in the face of disruption and change.

How do you keep meetings productive and work innovative when you can't meet face to face?Check out #Amplify #Author Step...
04/29/2020
Rethinking Meetings and Conference: Don't Automate, Innovate - Stephen Shapiro

How do you keep meetings productive and work innovative when you can't meet face to face?

Check out #Amplify #Author Stephen Shapiro Innovation's article “Don’t Automate”, which is all about rethinking meetings, both amidst the COVID-19 crisis and beyond.

Stephen’s book, “Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems" is available now!

Amazon: https://bit.ly/InvisibleSolutions
Amplify Publishing: https://bit.ly/ShopInvisibleSolutions

Back in 1990, Dr. Michael Hammer, the father of business process reengineering, wrote a seminal Harvard Business Review article titled “Reengineering Work: Don’t Automate, Obliterate.” His idea was that you don’t want to automate existing processes, you want to rethink and reengineer them. B...

How do you keep meetings productive and work innovative when you can't meet face to face? Check out this article by #Amp...
04/15/2020
stephenshapiro.com

How do you keep meetings productive and work innovative when you can't meet face to face? Check out this article by #Amplify #Author Stephen Shapiro Innovation 'Don’t Automate, Innovate', about rethinking meetings, both amidst the Covid-19 crisis and beyond. His new book, “Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems" is available now!

https://stephenshapiro.com/pdfs/RethinkingMeetings.pdf

04/08/2020
Paul Epstein Keynote Speaker Sizzle Reel 2020

Announcing our newest #Amplify #Author Paul Epstein! Paul is an expert at achieving world class performance, a revenue and culture champion with nearly 15 years of leadership experience as a professional sports executive for multiple NFL and #NBA teams, global sports agencies, and the #NFL league office.

Paul has since developed a “Playing Offense” methodology to help professionals, leaders, and executives achieve at the highest levels, and shares this playbook on “How the Power of Purpose can Inspire Peak Performance” as a #speaker, #executive coach, and #global consultant. Look out for Paul’s book in the coming months!

POWERFUL KEYNOTE. PROVEN RESULTS. There’s no question that Paul Epstein carries the business, leadership, and culture experience to transform businesses. But...

#Amplify #Publishing is excited to announce a partnership with 3 Ring Circus! 3RC provides expert coaching for professio...
04/02/2020

#Amplify #Publishing is excited to announce a partnership with 3 Ring Circus! 3RC provides expert coaching for professional speakers and thought leaders. Led by the #1 innovation speaker in the world, Josh Linkner, 3RC works with both aspiring and established speakers, helping them to grow their speaking businesses. Be on the lookout for 3RC alumni with impactful books hitting the market in the coming months. Learn more at https://3ringcircus.com/

03/25/2020
Velocity Mindset TM – You Need The Right Attitude To Have Velocity | Ron Karr

We’re excited to introduce our newest #Amplify author, speaker, and marketing expert, Ron Karr! With his Velocity Mindset, Ron shares his secrets to success in the ever-changing digital age. Hint: it’s all about attitude!

More exciting book information to come.

“Ron’s keynote has provided tactics and strategies that have become our greatest competitive advantage.“ - John R. Treace, EVP North American Sales, Wright M...

In times of extreme uncertainty, it's only natural to ask yourself if now is the right time to resume, especially when i...
03/20/2020

In times of extreme uncertainty, it's only natural to ask yourself if now is the right time to resume, especially when it comes to promotion. Take a page from these authors' books to understand the importance of authenticity. ow.ly/MajT50yRf2G

Melissa Agnes | Stephen Shapiro | David Nurse

Amplify Publishing's cover photo
03/16/2020

Amplify Publishing's cover photo

In response to #COVID19, crisis management expert Melissa Agnes could have simply plugged her book on social media, hopi...
03/13/2020
The Crisis Ready Response to Coronavirus COVID-19 | Amplify Publishing

In response to #COVID19, crisis management expert Melissa Agnes could have simply plugged her book on social media, hoping to get a boost in sales. Instead, she applied her expertise authentically and thoroughly, "giving as much as she possibly could."

Take a page from her book on our blog:
https://www.amplifypublishing.com/case-study/the-crisis-ready-response-to-covid-19/

Melissa Agnes is the author of Crisis Ready and has been at-the-ready with her response to the coronavirus COVID-19.

"In this smart and practical book, he uses his considerable skills to help you fashion fresh solutions to your toughest ...
03/03/2020

"In this smart and practical book, he uses his considerable skills to help you fashion fresh solutions to your toughest challenges. By enlisting his 25 lenses, you will see your business problems more clearly, and come up with creative answers that will boggle your mind and delight your customers." -- Daniel H. Pink, author of When, Drive, and To Sell Is Human

Invisible Solutions: 25 Lenses That Reframe and Help Solve Difficult Business Problems by seven-time author (and Photoshop master) Stephen Shapiro is out today.

http://bit.ly/invisiblesolutions

02/26/2020
Neal Simon Discusses "Contract to Unite America" With A. B. Stoddard On RealClearBooks

In this extensive interview with RealClearPolitics' A.B. Stoddard, Neal Simon dives into the urgency to reform a government that is paralyzed, polarized, and getting nothing done.

The first release from RealClear Publishing, Simon's "Contract to Unite America: Ten Reforms to Reclaim Our Republic" is out now.

Washington, D.C., has been reconfigured by partisan insiders to benefit their parties and funding allies. Our political system incentivizes divisiveness and gridlock, rather than practical solutions to our nation's pressing challenges.” Those are the views of Neal Simon, today’s guest on the vid...

"The book elected officials hope you never read" that's also "insightful, funny, and solutions-focused." Praised on both...
02/18/2020

"The book elected officials hope you never read" that's also "insightful, funny, and solutions-focused."

Praised on both sides of the aisle, the debut book by former independent candidate for U.S. Senate Neal Simon puts readers on a path to an improved government and a better tomorrow. Available now and the start of a movement that's not going anywhere.

www.nealsimon.com

RealClearPolitics | Gotham Ghostwriters | #RealClearPublishing

You know what they say. Timing is everything. RealClearPublishing.comRealClearPolitics | Gotham Ghostwriters
01/30/2020
On Both Sides of the Divide, Political Books Are Soaring

You know what they say. Timing is everything.

RealClearPublishing.com

RealClearPolitics | Gotham Ghostwriters

As the Senate opens the impeachment trial of Donald Trump, American political books are seeing rising sales and popularity on the updraft media coverage.

Divisive partisan politics rule most of what happens in Washington, but Amplify author Neal Simon explains to Fox 5 DC h...
01/21/2020
Neal Simon

Divisive partisan politics rule most of what happens in Washington, but Amplify author Neal Simon explains to Fox 5 DC host Tom Fitzgerald how his new book can change "all of it."

Contract to Unite America: Ten Reforms to Reclaim Our Republic is available for pre-order on Amazon now and available nationwide February 18.

Author and former Senate candidate Neal Simon of Maryland joins Fox 5 On The Hill to discuss his new book "Contract to Unite America."

"Before you can multiply, you must first learn to divide." In #AmplifyAuthor, innovation consultant, and professional sp...
01/10/2020
How to Grow Your Company Without Spending Any Money

"Before you can multiply, you must first learn to divide."

In #AmplifyAuthor, innovation consultant, and professional speaker Stephen M. Shapiro's latest Inc. Magazine column, he advises that small business growth (the multiply) first comes from partnering with others and giving them a slice (the divide).

Stephen's newest book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems, is out March 3 and available for pre-order on Amazon now.

Sometimes the best strategy is to give someone a slice of your business.

When you've mastered the pivot, it's time to put it on the page. Look for NBA life coach David Nurse's debut Pivot & Go ...
11/12/2019
How This Trainer for NBA Players Mastered the Pivot

When you've mastered the pivot, it's time to put it on the page.

Look for NBA life coach David Nurse's debut Pivot & Go next spring.

David Nurse, NBA life coach, talks about how he re-engineered his dream of playing in the NBA to become one of the world's top shooting coaches and how he helps the world's top athletes to shift their mindset.

"One of the bedrock principles of choosing the [strategy+business magazine] Best Business Books of the Year on marketing...
11/05/2019
Best Business Books 2019: Marketing

"One of the bedrock principles of choosing the [strategy+business magazine] Best Business Books of the Year on marketing is to be wary of any book that touts a specific technology. No one wants to look in the rearview mirror and see that 'the next big thing' actually wasn't.

But I have no hesitation in recommending The Age of Intent, by P.V. Kannan (with Josh Bernoff Books)."

Thriving in a complex and expanding ecosystem

Brainwashed Book continues to dominate the ongoing CTE conversation. Amplify author Merril Hoge weighs in on Fox News if...
11/01/2019
New York lawmakers consider ban on youth tackle football

Brainwashed Book continues to dominate the ongoing CTE conversation. Amplify author Merril Hoge weighs in on Fox News if youth sports should be regulated by politicians or parents.

Should decisions on youth sports be made by politicians or parents? Former NFL player Merril Hoge and New York Assemblyman Kieran Lalor react.

Writing books is difficult. If it wasn't, everyone would do it. But how do you avoid doubting whether your subject or yo...
05/10/2019
How to deal with crippling self-doubt: advice for authors | Amplify Publishing

Writing books is difficult. If it wasn't, everyone would do it. But how do you avoid doubting whether your subject or your talent is strong enough? Our friend and seasoned writer Josh Bernoff Books wrote a great piece about conquering crippling self doubt in this excellent guest blog. Take a look:

By Josh Bernoff This post originally appeared on WithoutBullsh*t.com, an excellent resource for writers, editors, and marketers written by bestselling author Josh Bernoff. View the original post in its entirety here and follow Josh on Twitter (@jbernoff), Facebook (@bernoffwobs), and LinkedIn for mo...

Merril Hoge, author of BRAINWASHED and Dr. Peter Cummings are headed to Barnes & Noble on May 8 at 6:30 PM for a book di...
04/25/2019
Brainwashed Book Signing and Discussion with Merril Hoge

Merril Hoge, author of BRAINWASHED and Dr. Peter Cummings are headed to Barnes & Noble on May 8 at 6:30 PM for a book discussion and signing. They'll share their take on the latest CTE research and the state of youth sports -- don't miss it.

Join Merril Hoge and Dr. Peter Cummings on Wednesday, May 8th at 6:30PM for a Brainwashed Book signing and discussion. This event is FREE to public.

Dave Swanson grew his speaking career and his podcast with the launch of his first book, THE DOT ON THE LEFT. He recentl...
04/24/2019
‎Goat Wrestling Perseverance: Episode 20 - NY Times and Washington Post Bestselling Author and ABC News Correspondent Martha Raddatz with host Dave Swanson on Apple Podcasts

Dave Swanson grew his speaking career and his podcast with the launch of his first book, THE DOT ON THE LEFT. He recently sat down with NYT bestselling author and ABC News Correspondent Martha Raddatz to talk about perseverance and what it takes to become a G.O.A.T. Listen:

‎Show Goat Wrestling Perseverance, Ep Episode 20 - NY Times and Washington Post Bestselling Author and ABC News Correspondent Martha Raddatz with host Dave Swanson - Apr 20, 2019

Our friend and author of FIND YOUR WHISTLE Chris Ullman worked for The Carlyle Group for seventeen years and just announ...
03/11/2019
Chris Ullman Wants to Help People Understand the Powerful—Carlyle’s Founders Included

Our friend and author of FIND YOUR WHISTLE Chris Ullman worked for The Carlyle Group for seventeen years and just announced his next adventure: starting his own PR firm.

Christopher Ullman, Carlyle Group LP’s former director of communications, recently launched his own public-relations firm. But he’s not done yet speaking for the billionaire founders of the private-equity firm. In his new book, Mr. Ullman plans to share the lessons he learned from them and other...

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Herndon, VA
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Influence. Lead. Change.

The world needs your book. We’re here to help.

Amplify Publishing, an imprint of Mascot Books, is an independent hybrid publisher and book distributor dedicated to excellence in the business, politics, policy, and current affairs genres. Our team of experienced publishing professionals is passionate about ideas that change minds and shape industry landscapes. We’ve helped CEOs, entrepreneurs, professional athletes, and thought leaders put their knowledge in print, grow their brands, and expand their platforms.

After seven years as a corporate lawyer, Amplify Publishing founder and CEO Naren Aryal created a thriving publishing company from a single book. As the company grew, so did its reach, attracting more high-level authors with cutting-edge ideas. In 2018, it became clear that it was time for Mascot Books to expand and create its first imprint, designed to serve authors with big ideas and even bigger goals. Amplify Publishing is the culmination of fifteen years of experience acquiring, producing, placing, and marketing books that serve the unique missions of our authors.

Situated just outside the beltway, Amplify Publishing is uniquely positioned to help authors access the nation’s most critical discourse center: Washington, D.C. Business, politics, policy, and current affairs are high-demand book genres that require an extra level of editorial and marketing savvy that is rare outside the traditional publishing sphere.

The Amplify advantage is clear: creative control, total rights retention, and high royalty percentages that protect your bottom line. With our time-tested publishing process; in-depth knowledge of the business, politics, policy, and current affairs genres; and experienced team, Amplify Publishing has all the tools you need to put your ideas in print, grow your business, and cement your brand. All that’s missing is you.

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