Above the Hook

Above the Hook Above the Hook is a lifestyle brand rooted in Highlands and Sandy Hook, NJ.
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Above the Hook is more than apparel—it’s a creative movement born on the Hook and in Highlands. Our mission is to capture the raw spirit of the coast through timeless gear, film, and storytelling that embody adventure, resilience, and community. We celebrate the culture of life on the water, while building a brand that connects local roots to a global audience. From surf checks to sunsets, Above the Hook is where creativity and coastal living converge.

06/05/2026

Plum Island. Low tide.

The egrets were working the shallows. Horseshoe crabs moving through the sand the way they have for four hundred million years—a few flipped onto their backs, righted and sent on. And among them, a McDonald’s cup.

That’s the part we can change.

Sunday, June 7. 6:30 to 8:30 PM.

We’re meeting at Plum Island (Lot B) with Making Waves Coalition to clean this stretch of Sandy Hook shoreline in honor of World Oceans Day.

Bring a friend, bring a bucket, bring the willingness to leave a place better than you found it, and connect with a community that loves this place like you do.

The crabs were here well before us. Let’s make sure the beach stays worthy of them.

Sign up at the link in our bio.

06/03/2026

SailGP is what happens when you take everything sailing has learned in the last twenty years and put it in one boat.

The F50 doesn’t sit in the water. It rises out of it. Underwater
wings — foils — lift the entire hull above the surface.

What you’re watching is essentially a flying catamaran with a six-person crew strapped in behind a wing taller than that of a 747.

They race at speeds that used to belong to powerboats. Sixty miles an hour. Past the Statue of Liberty.

We sailed there to watch them.

The full passage from Highlands to NYC is on YouTube now.

Footage credit:

06/02/2026

Saturday morning. 30-knot south-east wind. The kind of forecast that grounded twelve SailGP teams in New York Harbor.

We left Bahrs and made the journey anyway.

25 nautical miles from Highlands to the Battery. The old way to get to the harbor on the day the fastest sailboats in the world stayed tied up.

Full passage now on YouTube.

Scenes from our voyage from Bahrs to NYC aboard Sailing Everyday for SailGP
06/01/2026

Scenes from our voyage from Bahrs to NYC aboard Sailing Everyday for SailGP

05/29/2026

One week out.

Plum Island at golden hour, with people that love this shoreline.

Space is nearly gone — link in bio to RSVP for the World Oceans Day cleanup with , the National Park Service, and Monmouth County.

Sunday, June 7. 6:30PM.

Link in bio!

05/28/2026

Solstice is getting closer.

The sun rises further up the shore now, and from the deck you can feel it, that extra degree of angle, that extra minute of gold before the day takes over.

The sun, the Atlantic, doing what it always does.

05/27/2026

left for a minute and this is how New Jersey looks now?

Address

1 Woodland Street
Highlands, NJ
07732

Telephone

+19082274915

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