Above the Hook

Above the Hook Above the Hook is a lifestyle brand rooted in Highlands and Sandy Hook, NJ.
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Above the Hook is more than apparel—it’s a creative movement born on the Hook and in Highlands. Our mission is to capture the raw spirit of the coast through timeless gear, film, and storytelling that embody adventure, resilience, and community. We celebrate the culture of life on the water, while building a brand that connects local roots to a global audience. From surf checks to sunsets, Above the Hook is where creativity and coastal living converge.

07/15/2026

Highlands Cafe.

Junior and Bill built something rare here.

Unbelievable breakfast, a weekend dinner menu that reinvents itself every time, and Roddy’s brekkie burrito will stop you in your tracks.

They keep our 24/7 livestream on the screen, the bay always in the room.

In town?

Go.

Order the burrito.

07/14/2026

Coasted down to Sea Bright on the e-bikes to hand deliver a silver hook pendant, then stayed to walk the beach, quiet now that the weekend crowd cleared out, picking up whatever trash got left behind.

90% of our orders come from locals.

That’s not a stat we take lightly.

When you order a necklace, we usually hand deliver it within a day, often with a little something extra tucked in, like a copy of our latest magazine issue.

This is what we mean when we say we’re rooted here.

Thank you for letting us be part of the coast we love. 🪝

07/13/2026

Before Above the Hook launched in September 2025, there was never traffic on the bridge.

We take full responsibility.

🤷

All jokes aside, the traffic we care about driving is people to beach cleanups, customers to local businesses that could use the help, attention to the history and the families who built this place. The locals and bennys alike.

In under a year we grew to a 50,000+ community, tens of millions of views, and hundred of thousands of kind messages doing one thing: sharing how beautiful this place, our home, is.

And some of the messages that mean the most come from people who can’t get down to the water anymore, who tell us that watching the tall ships or a sunrise over the bay through our lens let them be there in the only way they can. That’s what this is for. Because we know how much that means for them.

Growth has been coming to this region. It has been for a while. As locals, embedded in this community, we chose to get ahead of it and tell the story of this place on our own terms, so people know what they’re arriving to before they ever cross that bridge.

Its history. Its beauty. What makes it worth the drive. So when they do make that drive, as they have for generations, they respect it the way us locals do.

For any business owner or brand that wants this kind of reach for yourself, you know where to find us.

We build brands. We drive traffic. We make impact that matters.

DM us to work together.

traffic on the landtraffic on the seanothing new here
07/12/2026

traffic on the land

traffic on the sea

nothing new here

07/12/2026

just some salt, sand, and maybe something cold

Spring Laker Cocktails

07/12/2026

The most beautiful ship in the world anchored in our bay before New York ever saw her.

The Amerigo Vespucci, Italian Navy, launched 1931, named for the Florentine navigator who gave two continents the name America. This July she crossed the Atlantic for the tall ships, bound for the parade past the Statue of Liberty. Fifty vessels. Eight million watching the Hudson.

But before Manhattan, she dropped anchor off Sandy Hook and waited two days in these waters. And Highlands did what Highlands does. We welcomed sixty of her sailors, and the mayor read them a proclamation.

Four hundred years ago a navigator called this “a very good land to fall with.” The most beautiful ship in the world seemed to agree.

07/10/2026

There’s a shape to the whole coast that gives Sandy Hook its name. The low curl of land that hooks into the bay, holding the water close.

We started Above the Hook to celebrate this place: the light on the Navesink, the tall ships in the channel, the mornings that only happen here.

The Hook Pendant came out of that same love. 18k gold over sterling silver, shaped like the land itself, made for the people who know this coast in their bones and want to carry a piece of it wherever they go.

Love the hook. Wear it.

Available online, and in stores In the Garden-Highlands,NJ Bahrs Landing Restaurant

Address

1 Woodland Street
Highlands, NJ
07732

Telephone

+19082274915

Website

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