07/21/2025
In Episode 43 of The Roof Trollz Podcast, we’re back with Part 2 of our wild ride with Dustin Cates from 3 Kings Roofing.
This time, we dive deeper into expansion mindset, culture clashes, and the real cost of growing fast. Dustin opens up about learning from failure, building trust across markets, and why sometimes you gotta create chaos to build clarity.
We’re talking franchise energy, satellite office moves, and how to grow without becoming the corporate monster you hated. You’ll hear the laughs, the hard truths, and why fun still has to be part of the formula.
🔥 Highlights:
▶ “Attack first, build the bridge later”, Dustin on aggressive expansion
▶ Real talk on failed launches, burnout, and bouncing back
▶ What not to do when opening in new markets
▶ Why roofing needs more ownership and less ego
▶ The franchise model debate: control vs. buy-in
▶ How chaos creates clarity (and reveals who’s real)
▶ Roman’s crew challenges Dustin on culture and systems
This ain’t theory, it’s what happens when you scale hard and try to stay human.
If you haven’t watched Part 1 yet (Ep. 42), go check that first...then come back for the real heat!
Dustin Cates, 3 Kings Roofing, The Roof Trollz Podcast, Elijah Muhm, Michael Armalis, Angelo Saia
