Media Marketing Solutions
Media Artemis is a strategic media planning and communications outreach consultancy with expertise in new media, social networks, database marketing, direct marketing, search engine marketing, mobile marketing, public relations, and traditional advertising media.
Operating as usual
https://adage.com/article/marketing-news-strategy/see-mcdonalds-black-panther-happy-meal-ad/2447611
McDonald’s is the latest brand feeding into the Black Panther frenzy ahead of the Nov. 11 release of the sequel, called “Wakanda Forever.”
https://www.nytimes.com/2022/10/18/business/media/netflix-subscribers-earnings.html
Netflix, which has about 223 million subscribers worldwide, will soon introduce a lower-priced service with ads in a bid to attract more customers.
Insider Intelligence spoke with Rachel Tipograph, the founder and CEO of MikMak, an ecommerce marketing platform for multichannel brands, about retail media in the US market.
As they prepare to release a big ecommerce report, GroupM's business intelligence team late last week spent some time discussing the meaning of mixed results 2022 results and the implications a "slowdown" has for advertising and media spending.
The digital audio media space is booming. And attentive ears can entice big bucks from advertisers. But the performance measurement shortcomings of the medium have some questioning the value of investing. Experts from top platforms including Spotify, Amazon Music and iHeartMedia weigh in, as part of...
Viewership among women this season is up 73% on ESPN and 56% on TNT.
https://www.campaignlive.com/article/why-agencies-cant-stay-silent-roe-v-wade/1754997
The impending Roe v. Wade court decision is going to make gender disparities in our industry exponentially worse.. From Campaign US
The study provides insights into how people feel about the latest eCommerce integrations within social apps, based on over 14k respondents.
Retailers face several concurrent headwinds that could stifle sales: Costco, Victoria’s Secret, and Urban Outfitters warn that inflation, supply chain problems, and global unrest could make for a challenging retail environment.
Investment firm Francisco Partners agreed to buy the data assets from IBM.
Microsoft acquires Activision Blizzard, publisher of Call of Duty and World of Warcraft: The $68.7 billion deal will create a gaming behemoth but could face regulatory roadblocks.
The research provides insight into how brands can improve social media messaging experiences.
https://www.modernretail.co/startups/in-store-retail-advertising-is-going-digital/
In the past year, advertising has saturated online marketplaces. Now, retailers are trying to bring digital ads into brick-and-mortar stores.
The IAB's Podcast Upfront surfaced advertisers' struggle with fragmentation, programmatic ad buying and contextual targeting in the audio space.
https://www.emarketer.com/content/us-sports-video-2021
The Growth of Live Sports watching.
The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.
https://www.nytimes.com/2021/06/08/technology/farewell-millennial-lifestyle-subsidy.html
The price for Ubers, scooters and Airbnb rentals is going up as tech companies aim for profitability.
Web summary The U.S. health system demonstrated resilience and flexibility during 2020, recovering toward its pre-pandemic levels of activity and progressing into 2021, even as the backlog of missed or delayed activity remains substantial. Medicine supply was largely maintained and sp...
Down to collab? A look at influencer income
For some time now, consumers have been moving toward demanding more frictionless payment methods across online and offline channels. The social distancing and sanitizing practices brought on by the pandemic proved to be the push that encouraged many consumers to try proximity mobile payments (paying...
Multi-tasking viewers are loathe to make purchases while watching shows, latest Ad Age-Harris Poll reveals.
https://viewcontent2.emarketer.com/Content/agencies-feel-squeeze-even-without-pandemic?ecid=NL1001
Although the pandemic has been the elephant in the (virtual meeting) room since early 2020, it isn’t the only hurdle agencies must overcome for continued growth and success.
These five areas have changed the world for both B2B and B2C marketers.
Facebook and YouTube dominated at 81% and 69%, respectively
Influencer marketing made a new turn. Today, you shouldn’t necessarily be a human to be a thought leader. Here we…
As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.
Nielsen has rolled out its ID resolution solution for cross-platform measurement along with a cookieless mechanism for measuring campaigns across platforms.
https://www.adweek.com/brand-marketing/8-viral-moments-that-defined-super-bowl-2021/
A Vince Lombardi hologram, Amanda Gorman, The Weeknd’s bandaged dancers and more had Twitter talking.
https://www.bnnbloomberg.ca/tiktok-plans-u-s-e-commerce-push-to-take-on-facebook-ft-1.1560421
TikTok is planning an aggressive expansion into e-commerce in the U.S., the Financial Times reported, citing people who have seen the social media app’s plans for new features it will introduce this year.
TRMS delivered its largest average monthly audience ever, and propelled MSNBC to record ratings.
Shopper Marketing in an Age of Confluence
https://eiq.omeclk.com/portal/wts/ugmcnd6fzjebbw7vcfDwegjz0AfqfBllFFsdtsG4a
Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.
Programmatic digital display advertising is having an identity crisis
https://viewcontent2.emarketer.com/Content/programmatic-digital-display-advertising-having-identity-crisis?ecid=NL1009
Fox News abandoned "fair and balanced" before Donald Trump assumed office, but its assault on truth has only ramped up since. And the devolution was televised.
Darrell West highlights the role that online misinformation has played in political polarization and the Jan. 6 violence at the U.S. Capitol.
Overall M&A activity was down 30% year over year in Q2 2020, but if Q4 was any indication, momentum will continue to pick up in 2021 and then some.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Bring on Borat Agent provocateur Sacha Baron Cohen is back with…
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