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ARF & CO

ARF & CO ARF & CO is one of the world's premier tabletop production companies, whose core business is the creative servicing of advertising agencies and brands.

Its body of work includes features, TV, promos, short films, trailers, and commercial productions.

Operating as usual

Check out this array of lights meant to simulate the sun’s path through a window.
10/20/2021

Check out this array of lights meant to simulate the sun’s path through a window.

Timeline Photos
09/30/2018

Timeline Photos

#DidYouKnow: #AlexFernbach has won an Emmy??? You'll be working with only the best at #ARFandCo! #Emmy #award
08/17/2018

#DidYouKnow: #AlexFernbach has won an Emmy??? You'll be working with only the best at #ARFandCo! #Emmy #award

WOW! Stunning cinematic capability in your pocket coming soon - RED #HydrogenOne smartphone / camera. Can we preorder?!?...
08/03/2018
RED’s upcoming $1,200 smartphone is enormous

WOW! Stunning cinematic capability in your pocket coming soon - RED #HydrogenOne smartphone / camera. Can we preorder?!?!!! 🌟

We finally have a few more details about RED’s forthcoming $1,200 Hydrogen One smartphone, thanks to a video that Marques Brownlee just posted to YouTube. RED let him take a look at a few different...

08/02/2018
Happy IPA Day!

They may not be IPAs, but ARF & CO has some good taste 😏 Happy #IPAday!

07/24/2018
Nespresso Commercial - Arf & Co.

Get the coffee flowing while you check out this rich Nespresso commercial we had tons of fun producing! #NespressoMoments

#ARFandCo #AlexFernbach

#ACTION #TODAY #ARF #MOCO
07/23/2018

#ACTION #TODAY #ARF #MOCO

06/25/2018
Friendly's

Ahhhh...some #icecream would be perfect on a #hot #summer day like this! Feeling like a kid w this @Friendly's #commercial by #director #DP #AlexFernbach - #production #producerlife #ARF #ad

06/18/2018
Red Robin

We ❤ #RedRobin

#burgers #fastfood #ARF #ARFandCo #RedRobin #AlexFernbach #DP #cinematographer #production #producerlife

Aaah #memories...#Director #DP #AlexFernbach working on #setdesign - #ARF produced & directed 500+ spots for Wendy's WOW...
06/13/2018

Aaah #memories...#Director #DP #AlexFernbach working on #setdesign - #ARF produced & directed 500+ spots for Wendy's WOW #ARFandCo #Wendys #production

06/07/2018

Check out this all #natural free range #organic #gimbal! 😂 Reminds me of a #steadycam haaa

06/04/2018

Bringing you #StarWars vibes 💥 #Commercial for McDonald's by #Director #DP #AlexFernbach! #ARF #cinematographer #ARFandCo #Solo #HanSolo #hamburger #production

#FlashbackFriday Steven Spielberg framing shots for #RaidersofTheLostArk! Oh how far #technology has come 😂 #movie #prod...
06/01/2018

#FlashbackFriday Steven Spielberg framing shots for #RaidersofTheLostArk! Oh how far #technology has come 😂 #movie #production #director #ARF #ARFandCo #producerlife #film #AlexanderFernbach

#Winners gonna keep #winning 💪 With so many #awards, why WOULDN'T you choose #ARF for your next #project??? #AlexFernbac...
05/29/2018

#Winners gonna keep #winning 💪 With so many #awards, why WOULDN'T you choose #ARF for your next #project??? #AlexFernbach #Director #DP #cinematographer #ARFandCo #TuesdayThoughts #production #producerlife

#AlexFernbach in #action! Getting ready for a #shoot! #production #producerlife #ARF #ARFandCo
05/23/2018

#AlexFernbach in #action! Getting ready for a #shoot! #production #producerlife #ARF #ARFandCo

Two #Legends - Both #Clio #Award winners - #AllanCharles of TBCAdvertising & #AlexFernbach of ARF&CO collaborate on Conn...
05/23/2018

Two #Legends - Both #Clio #Award winners - #AllanCharles of TBCAdvertising & #AlexFernbach of ARF&CO collaborate on Connections Academy #PAWSandCo #ARFandCo

An amazing moment today while #filming! Alex was "noticed" on another set while doing #EFX Supervision... The Director's...
05/22/2018

An amazing moment today while #filming! Alex was "noticed" on another set while doing #EFX Supervision... The Director's jaw dropped when he realized he was working with "THE @AlexFernbach" at the end of the shoot. Alex was met with a room full of applause after he was then introduced to a room full of #production & crew as "The #Best #Tabletop #Director in New York"...The director's name? #Advertising #legend and #awardwinning #cinematographer #AllanCharles... It's moments like these that we all #dream about... Congratulations Alex... You deserve it all ❤ #AlexFernbach #ARF&Co

I know we're all about the grind but sleep is important ya'll! Thank your producers for giving you proper turn-around ti...
05/22/2018
This Can Reset Your Brain Within Hours, Ignoring It Is a Serious Mistake

I know we're all about the grind but sleep is important ya'll! Thank your producers for giving you proper turn-around time these days as we're ALL killin' it 💤💤💤 http://ow.ly/naW530k8bks

Getting quality sleep is the single most effective thing you can do to reset your brain and body; lack of sleep has been shown to raise your risk for chronic illnesses such as dementia, diabetes, heart disease and obesity.

Early mornings with ARF! Alex Fernbach gets ready to head out for a shoot 🤗
05/21/2018

Early mornings with ARF! Alex Fernbach gets ready to head out for a shoot 🤗

Check out this great article about set etiquette! Just a heads up for everyone who joins us at ARF&CO 😉 http://ow.ly/ffy...
05/18/2018
The Seven Arts of Working in Film: A Necessary Guide to On-Set Protocol | Filmmaker Magazine

Check out this great article about set etiquette! Just a heads up for everyone who joins us at ARF&CO 😉 http://ow.ly/ffyE30k4zXa

Welcome to your first day on a film set. Perhaps you’ve gotten a new job as a production assistant. Perhaps you’re still in school and have been given an opportunity as an intern, or you’ve recently been asked to help out with a friend’s production. You probably have some questions. I’m wr...

Hi everyone! We're proud to announce that one of our employees, Chloe, will be cycling 545 miles from San Fransisco to L...
05/10/2018
AIDS/LifeCycle 2018: Chloe Vedder - AIDS/LifeCycle

Hi everyone! We're proud to announce that one of our employees, Chloe, will be cycling 545 miles from San Fransisco to Los Angeles this coming June to help raise money for AIDS & HIV education and support! It would mean a great deal to her and those affected if we got as many people as possible to donate, so here's her fundraising page if you can give even just $10 (every little bit helps :)), and yes, it is tax deductible!
http://www.tofighthiv.org/site/TR/Events/AIDSLifeCycleCenter?px=3369446&pg=personal&fr_id=2050

AIDS/LifeCycle 2018

#TODAY Shooting #Matrix #commercial at awesome #LA #Art Installation- #ARF #AlexFernbach #production #goodtimes ☀️
04/26/2018

#TODAY Shooting #Matrix #commercial at awesome #LA #Art Installation- #ARF #AlexFernbach #production #goodtimes ☀️

Revving up for #Matrix shoot this week in #LA!  #AlexFernbach #hair #beauty #commercial #TV #production #LosAngeles #CA
04/23/2018

Revving up for #Matrix shoot this week in #LA!
#AlexFernbach #hair #beauty #commercial #TV #production #LosAngeles #CA

04/10/2018

Front light snow... back light rain... #TuesdayThoughts #ARF #arfandco #film #filmmaker #director #AlexFernbach

#HappyBirthday to our resident badass Alex Fernbach!! #AlexFernbach #arfandco
04/07/2018

#HappyBirthday to our resident badass Alex Fernbach!! #AlexFernbach #arfandco

#TBT Thinking back to the day I won this #CLIO #Award for "Its Your Bridge" celebrating our #Brooklyn #Bridge with #Andy...
04/05/2018

#TBT Thinking back to the day I won this #CLIO #Award for "Its Your Bridge" celebrating our #Brooklyn #Bridge with #AndyWarhol, #BobandRay, #AlanKing, #GwenVerdon, Miss Piggy, Tony Bennett , and #RichardTodd. What a highlight in my career! So grateful to have had such an amazing ride, AND it continues!!! #AlexFernbach #ARF

Now THAT's what an #afterwork #cocktail should look like...! #happyhour
04/04/2018

Now THAT's what an #afterwork #cocktail should look like...! #happyhour

03/30/2018

We’re on fire and that ain’t no #FBF #FlashBackFriday 🔥🔥🔥

A lil' something for everyone! #film #production #sets #create #art
03/27/2018

A lil' something for everyone! #film #production #sets #create #art

Address

710 Clinton St
Hoboken, NJ
07030

Telephone

(201) 963-5900

Website

arfco.tv

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Videos

Alex Fernbach/ ARF & Co.

Owner/Director/Cinematograper Alex Fernbach has an unparalled reputation in the Industry as a versatile, creative problem solver. These abilities, along with his great design sense and relaxed, collaborative style, have earned him numerous awards (Cleo Awards & Emmys) and a loyal worldwide client base. (Pizza Hut, Taco Bell, McDonald’s, Budwieser, Cascade, Nespresso - the list goes on...)

ARF & Co. and its sister company PAWS & Co. are on the cutting edge of emerging technologies such as PAWS Virtual Set featured exclusively on the East Coast at Cobalt Stages. ARF & Co. touts the necessary tools and expertise to service any special-effects project, through the creative union of art and appropriate technology. ARF is ‘Science in the Service of Art’.

Director, Alex Fernbach invented the PAWS Array Camera that revolutionized cinema in the movie, “The Matrix”.

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