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ARF & CO

ARF & CO ARF & CO is one of the world's premier tabletop production companies, whose core business is the cre

Operating as usual

Check out this array of lights meant to simulate the sun’s path through a window.
10/20/2021

Check out this array of lights meant to simulate the sun’s path through a window.

Timeline Photos
09/30/2018

Timeline Photos

:  has won an Emmy??? You'll be working with only the best at !
08/17/2018

: has won an Emmy??? You'll be working with only the best at !

WOW! Stunning cinematic capability in your pocket coming soon - RED  smartphone / camera. Can we preorder?!?!!! 🌟
08/03/2018
RED’s upcoming $1,200 smartphone is enormous

WOW! Stunning cinematic capability in your pocket coming soon - RED smartphone / camera. Can we preorder?!?!!! 🌟

We finally have a few more details about RED’s forthcoming $1,200 Hydrogen One smartphone, thanks to a video that Marques Brownlee just posted to YouTube. RED let him take a look at a few different...

08/02/2018
Happy IPA Day!

They may not be IPAs, but ARF & CO has some good taste 😏 Happy !

07/23/2018

06/25/2018
Friendly's

Ahhhh...some would be perfect on a day like this! Feeling like a kid w this 's by -

Aaah ...   working on  -  produced & directed 500+ spots for Wendy's WOW
06/13/2018

Aaah ... working on - produced & directed 500+ spots for Wendy's WOW

06/07/2018

Check out this all free range ! 😂 Reminds me of a haaa

06/04/2018

Bringing you vibes 💥 for McDonald's by !

 Steven Spielberg framing shots for ! Oh how far  has come 😂
06/01/2018

Steven Spielberg framing shots for ! Oh how far has come 😂

 gonna keep  💪 With so many , why WOULDN'T you choose  for your next ???
05/29/2018

gonna keep 💪 With so many , why WOULDN'T you choose for your next ???

 in ! Getting ready for a !
05/23/2018

in ! Getting ready for a !

Two  - Both   winners -  of TBCAdvertising &  of ARF&CO collaborate on Connections Academy
05/23/2018

Two - Both winners - of TBCAdvertising & of ARF&CO collaborate on Connections Academy

An amazing moment today while ! Alex was "noticed" on another set while doing  Supervision... The Director's jaw dropped...
05/22/2018

An amazing moment today while ! Alex was "noticed" on another set while doing Supervision... The Director's jaw dropped when he realized he was working with "THE " at the end of the shoot. Alex was met with a room full of applause after he was then introduced to a room full of & crew as "The in New York"...The director's name? and ... It's moments like these that we all about... Congratulations Alex... You deserve it all ❤ &Co

I know we're all about the grind but sleep is important ya'll! Thank your producers for giving you proper turn-around ti...
05/22/2018
This Can Reset Your Brain Within Hours, Ignoring It Is a Serious Mistake

I know we're all about the grind but sleep is important ya'll! Thank your producers for giving you proper turn-around time these days as we're ALL killin' it 💤💤💤 http://ow.ly/naW530k8bks

Getting quality sleep is the single most effective thing you can do to reset your brain and body; lack of sleep has been shown to raise your risk for chronic illnesses such as dementia, diabetes, heart disease and obesity.

Early mornings with ARF! Alex Fernbach gets ready to head out for a shoot 🤗
05/21/2018

Early mornings with ARF! Alex Fernbach gets ready to head out for a shoot 🤗

Check out this great article about set etiquette! Just a heads up for everyone who joins us at ARF&CO 😉 http://ow.ly/ffy...
05/18/2018
The Seven Arts of Working in Film: A Necessary Guide to On-Set Protocol | Filmmaker Magazine

Check out this great article about set etiquette! Just a heads up for everyone who joins us at ARF&CO 😉 http://ow.ly/ffyE30k4zXa

Welcome to your first day on a film set. Perhaps you’ve gotten a new job as a production assistant. Perhaps you’re still in school and have been given an opportunity as an intern, or you’ve recently been asked to help out with a friend’s production. You probably have some questions. I’m wr...

Hi everyone! We're proud to announce that one of our employees, Chloe, will be cycling 545 miles from San Fransisco to L...
05/10/2018
AIDS/LifeCycle 2018: Chloe Vedder - AIDS/LifeCycle

Hi everyone! We're proud to announce that one of our employees, Chloe, will be cycling 545 miles from San Fransisco to Los Angeles this coming June to help raise money for AIDS & HIV education and support! It would mean a great deal to her and those affected if we got as many people as possible to donate, so here's her fundraising page if you can give even just $10 (every little bit helps :)), and yes, it is tax deductible!
http://www.tofighthiv.org/site/TR/Events/AIDSLifeCycleCenter?px=3369446&pg=personal&fr_id=2050

AIDS/LifeCycle 2018

 Shooting   at awesome   Installation-     ☀️
04/26/2018

Shooting at awesome Installation- ☀️

Revving up for  shoot this week in !
04/23/2018

Revving up for shoot this week in !

04/10/2018

Front light snow... back light rain...

 to our resident badass Alex Fernbach!!
04/07/2018

to our resident badass Alex Fernbach!!

 Thinking back to the day I won this   for "Its Your Bridge" celebrating our   with , , , , Miss Piggy, Tony Bennett , a...
04/05/2018

Thinking back to the day I won this for "Its Your Bridge" celebrating our with , , , , Miss Piggy, Tony Bennett , and . What a highlight in my career! So grateful to have had such an amazing ride, AND it continues!!!

Now THAT's what an   should look like...!
04/04/2018

Now THAT's what an should look like...!

03/30/2018

We’re on fire and that ain’t no 🔥🔥🔥

A lil' something for everyone!
03/27/2018

A lil' something for everyone!

Address

710 Clinton Street
Hoboken, NJ
07030

Telephone

(201) 963-5900

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Videos

Alex Fernbach/ ARF & Co.

Owner/Director/Cinematograper Alex Fernbach has an unparalled reputation in the Industry as a versatile, creative problem solver. These abilities, along with his great design sense and relaxed, collaborative style, have earned him numerous awards (Cleo Awards & Emmys) and a loyal worldwide client base. (Pizza Hut, Taco Bell, McDonald’s, Budwieser, Cascade, Nespresso - the list goes on...)

ARF & Co. and its sister company PAWS & Co. are on the cutting edge of emerging technologies such as PAWS Virtual Set featured exclusively on the East Coast at Cobalt Stages. ARF & Co. touts the necessary tools and expertise to service any special-effects project, through the creative union of art and appropriate technology. ARF is ‘Science in the Service of Art’.

Director, Alex Fernbach invented the PAWS Array Camera that revolutionized cinema in the movie, “The Matrix”.

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