
10/20/2021
Check out this array of lights meant to simulate the sun’s path through a window.
ARF & CO is one of the world's premier tabletop production companies, whose core business is the cre
710 Clinton Street
Hoboken, NJ
07030
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Owner/Director/Cinematograper Alex Fernbach has an unparalled reputation in the Industry as a versatile, creative problem solver. These abilities, along with his great design sense and relaxed, collaborative style, have earned him numerous awards (Cleo Awards & Emmys) and a loyal worldwide client base. (Pizza Hut, Taco Bell, McDonald’s, Budwieser, Cascade, Nespresso - the list goes on...)
ARF & Co. and its sister company PAWS & Co. are on the cutting edge of emerging technologies such as PAWS Virtual Set featured exclusively on the East Coast at Cobalt Stages. ARF & Co. touts the necessary tools and expertise to service any special-effects project, through the creative union of art and appropriate technology. ARF is ‘Science in the Service of Art’.
Director, Alex Fernbach invented the PAWS Array Camera that revolutionized cinema in the movie, “The Matrix”.