ARF & CO

10/20/2021

Check out this array of lights meant to simulate the sun’s path through a window.

09/30/2018

Timeline Photos

08/17/2018

#DidYouKnow: #AlexFernbach has won an Emmy??? You'll be working with only the best at #ARFandCo! #Emmy #award

08/03/2018

RED’s upcoming $1,200 smartphone is enormous

WOW! Stunning cinematic capability in your pocket coming soon - RED #HydrogenOne smartphone / camera. Can we preorder?!?!!! 🌟

We finally have a few more details about RED’s forthcoming $1,200 Hydrogen One smartphone, thanks to a video that Marques Brownlee just posted to YouTube. RED let him take a look at a few different...

08/02/2018

Happy IPA Day!

They may not be IPAs, but ARF & CO has some good taste 😏 Happy #IPAday!

07/30/2018

Kay Jewelers Commercial

ARF & CO says kiss your sweetie!

Kay Jewelers

07/24/2018

Nespresso Commercial - Arf & Co.

Get the coffee flowing while you check out this rich Nespresso commercial we had tons of fun producing! #NespressoMoments

#ARFandCo #AlexFernbach

07/23/2018

#ACTION #TODAY #ARF #MOCO

07/10/2018

Asiago Cheese | ARF & Co.

Who's ordering in tonight? #Tuesdays call for some #PizzaHut 🤤#TuesdayThoughts #ARF #ARFandCo #pizza #food #production #AlexFernbach #producerlife #yum
http://ow.ly/vvKQ30kTqOe

We make the best commercials

06/25/2018

Friendly's

Ahhhh...some #icecream would be perfect on a #hot #summer day like this! Feeling like a kid w this @Friendly's #commercial by #director #DP #AlexFernbach - #production #producerlife #ARF #ad

06/18/2018

Red Robin

We ❤ #RedRobin

#burgers #fastfood #ARF #ARFandCo #RedRobin #AlexFernbach #DP #cinematographer #production #producerlife

06/13/2018

Aaah #memories...#Director #DP #AlexFernbach working on #setdesign - #ARF produced & directed 500+ spots for Wendy's WOW #ARFandCo #Wendys #production

06/07/2018

Check out this all #natural free range #organic #gimbal! 😂 Reminds me of a #steadycam haaa

06/04/2018

Bringing you #StarWars vibes 💥 #Commercial for McDonald's by #Director #DP #AlexFernbach! #ARF #cinematographer #ARFandCo #Solo #HanSolo #hamburger #production

06/01/2018

#FlashbackFriday Steven Spielberg framing shots for #RaidersofTheLostArk! Oh how far #technology has come 😂 #movie #production #director #ARF #ARFandCo #producerlife #film #AlexanderFernbach

05/29/2018

#Winners gonna keep #winning 💪 With so many #awards, why WOULDN'T you choose #ARF for your next #project??? #AlexFernbach #Director #DP #cinematographer #ARFandCo #TuesdayThoughts #production #producerlife

05/24/2018

Ten Crowdfunding Tips for Finding and Engaging New Audiences - Film Independent

Tips on how to fund your next #production! After your successful #crowdfunding, come see us at #ARF...😉 http://ow.ly/Df8E30k7Z92

#ARFandCo #AlexFernbach #TheMatrix #film #TV #filmmaking #Science in the #Service of #Art

You may be wondering, what’s the most important part of running a successful crowdfunding campaign? The answer: to develop a direct connection to your audi

05/23/2018

#AlexFernbach in #action! Getting ready for a #shoot! #production #producerlife #ARF #ARFandCo

05/23/2018

Two #Legends - Both #Clio #Award winners - #AllanCharles of TBCAdvertising & #AlexFernbach of ARF&CO collaborate on Connections Academy #PAWSandCo #ARFandCo

05/22/2018

An amazing moment today while #filming! Alex was "noticed" on another set while doing #EFX Supervision... The Director's jaw dropped when he realized he was working with "THE @AlexFernbach" at the end of the shoot. Alex was met with a room full of applause after he was then introduced to a room full of #production & crew as "The #Best #Tabletop #Director in New York"...The director's name? #Advertising #legend and #awardwinning #cinematographer #AllanCharles... It's moments like these that we all #dream about... Congratulations Alex... You deserve it all ❤ #AlexFernbach #ARF&Co

05/22/2018

This Can Reset Your Brain Within Hours, Ignoring It Is a Serious Mistake

I know we're all about the grind but sleep is important ya'll! Thank your producers for giving you proper turn-around time these days as we're ALL killin' it 💤💤💤 http://ow.ly/naW530k8bks

Getting quality sleep is the single most effective thing you can do to reset your brain and body; lack of sleep has been shown to raise your risk for chronic illnesses such as dementia, diabetes, heart disease and obesity.

05/21/2018

Early mornings with ARF! Alex Fernbach gets ready to head out for a shoot 🤗

05/18/2018

The Seven Arts of Working in Film: A Necessary Guide to On-Set Protocol | Filmmaker Magazine

Check out this great article about set etiquette! Just a heads up for everyone who joins us at ARF&CO 😉 http://ow.ly/ffyE30k4zXa

Welcome to your first day on a film set. Perhaps you’ve gotten a new job as a production assistant. Perhaps you’re still in school and have been given an opportunity as an intern, or you’ve recently been asked to help out with a friend’s production. You probably have some questions. I’m wr...

05/10/2018

AIDS/LifeCycle 2018: Chloe Vedder - AIDS/LifeCycle

Hi everyone! We're proud to announce that one of our employees, Chloe, will be cycling 545 miles from San Fransisco to Los Angeles this coming June to help raise money for AIDS & HIV education and support! It would mean a great deal to her and those affected if we got as many people as possible to donate, so here's her fundraising page if you can give even just $10 (every little bit helps :)), and yes, it is tax deductible!
http://www.tofighthiv.org/site/TR/Events/AIDSLifeCycleCenter?px=3369446&pg=personal&fr_id=2050

AIDS/LifeCycle 2018

04/26/2018

#TODAY Shooting #Matrix #commercial at awesome #LA #Art Installation- #ARF #AlexFernbach #production #goodtimes ☀️

04/23/2018

Revving up for #Matrix shoot this week in #LA!
#AlexFernbach #hair #beauty #commercial #TV #production #LosAngeles #CA

04/22/2018

media.giphy.com

Lovely day and it’s #EarthDay2018!! Happy Earth Day y’all 😊 https://media.giphy.com/media/B1K1NaIRuj6Cc/giphy.gif

04/10/2018

Front light snow... back light rain... #TuesdayThoughts #ARF #arfandco #film #filmmaker #director #AlexFernbach

04/07/2018

#HappyBirthday to our resident badass Alex Fernbach!! #AlexFernbach #arfandco

04/05/2018

#TBT Thinking back to the day I won this #CLIO #Award for "Its Your Bridge" celebrating our #Brooklyn #Bridge with #AndyWarhol, #BobandRay, #AlanKing, #GwenVerdon, Miss Piggy, Tony Bennett , and #RichardTodd. What a highlight in my career! So grateful to have had such an amazing ride, AND it continues!!! #AlexFernbach #ARF

04/04/2018

Now THAT's what an #afterwork #cocktail should look like...! #happyhour

04/03/2018

Industry Insights: Virtual set design misconceptions and usage in TV

Hey you DOUBTERS!!! Here's an article DEBUNKING your misconceptions of #VirtualSet!! Read on & come find out the #TRUTH from #Director #Master #AlexFernbach of #ARF - Demo's on us! http://www.newscaststudio.com/2017/12/04/industry-insights-virtual-set-misconceptions/ #production #ProductionReimagined #PAWSVSet

As part of our Focus on Virtual, we recently had a chance to speak with ... Read More

04/02/2018

Eurosport, 2018 Winter Olympics, Reality Virtual Studio

More cool examples of the endless uses of #VirtualSet technology! #ARF offers THE #production #solution to cost savings for clients. On #stage OR #onlocation.
https://www.youtube.com/watch?v=ceddbBnl95s
#PAWSVSet #ProductionReimagined #AlexFernbach

Eurosport Virtual Studio application by NEP the Netherlands powered by Reality Virtual Studio. Eurosport uses 3 camera Reality Virtual Studio system from Zer...

03/30/2018

We’re on fire and that ain’t no #FBF #FlashBackFriday 🔥🔥🔥

03/27/2018

A lil' something for everyone! #film #production #sets #create #art