Marla M. Koupal, AI-Powered Sales Strategies

07/09/2025

7 RULES FOR ARCHITECTING SALES CONVERSATIONS

Rule 1: MAKE PEACE WITH YOUR LAST CALLS

Don’t drag the sting of yesterday’s “no” into today’s conversation.
Every awkward pause, every missed cue, every deal that slipped...those were teachers.
Peace isn’t forgetting the call! It’s forgiving how you showed up, so you can show up better now.

Rule 2: TIME HEALS PROSPECTS TOO

Not every buyer is ready when you are.
Conversations, like tides, smooth the rough edges of hesitation.
✔️Check in.
✔️Follow up.
✔️Give space.
Trust that time can shift “not now” into “tell me more.”

Rule 3: WHAT BUYERS THINK OF YOU IS NONE OF YOUR BUSINESS

Your worth isn’t tied to a buyer’s reaction.
Their hesitation says more about their world than about your skill.
You weren’t born to be everyone’s favorite seller.
You were born to help the right people choose with confidence.

Rule 4: STOP COMPARING CONVERSATIONS

Your colleague’s big close isn’t your blueprint.
Every buyer’s journey is different; every dialogue has its own rhythm.
Comparison steals curiosity.
Judgment blocks connection.

Rule 5: STOP OVERTHINKING YOUR NEXT LINE

You don’t need the perfect script.
The best conversations live in curiosity, not in canned certainty.
The bravest salespeople are willing to ask, listen, and wander into the unknown with the buyer.

Rule 6: NO ONE IS IN CONTROL OF THE ENERGY IN THE CALL, BUT YOU.

You can’t wait for a buyer to hand you enthusiasm.
You set the tone...warm, curious, steady.
Joy and calm in your voice create space for their confidence.

Rule 7: SMILE...SALES IS NOT ABOUT THE WORLDS' PROBLEMS

Yes, deals matter.
Yes, rejection stings.
But you don’t carry the whole economy on your shoulders.
A smile tells your buyer: this is a safe place, not a pressure cooker.
Sales works best when both sides breathe.

👉THESE AREN'T JUST RULES

They’re permissions to:

✔️Release yesterday’s baggage.

✔️Embrace today’s curiosity.

✔️Architect conversations where buyers feel safe to decide.

Which of these 7 do you most need in your sales conversations today?

04/09/2025

I am my own outreach process.
Why?

Because I'm all about helping others grow their selling fluency and architecting conversations that align with the buyer.

I only develop conversations with the person in front of me or on messenger chats, or emails.

No scripts. Now Spam. No spray-and-pray.

Just conversations that start with my curiosity about the person in front of me. I like to create at the buyer’s pace and let them see the choices in front of them. Their yeses come easily.

For me, outreach isn’t about chasing numbers. It’s about aligning the product or the service with the buyer.

If there’s a fit, we’ll find it together.
If not, the conversation still matters.

👉 I’m curious, are you running your own outreach right now, or outsourcing it? And what’s been your biggest lesson from it so far?

02/09/2025

3 Ways Emotional Labor Changes Every Sales Conversation

Sales isn’t theater—it’s labor. In this Labor Day episode of The Sales Pulse, Marla Koupal shares three ways emotional labor—judgment, insight, and risk—transforms every sales conversation.

Learn how to slow down, listen longer, and take the risks that buyers will thank you for.

Real sales don’t come from scripts, they come from fluency.

Subscribe now for new eposides every Tuesday to enhance your selling outcomes

3 Ways Emotional Labor Changes Every Sales Conversation | The Sales Pulse PodcastMost sellers think sales is about performance—scripts, clever closes, and en...

01/09/2025

In sales, the loudest critics are usually the ones not selling.

The pros don’t waste time judging—athletes, millionaires, musicians, and top sellers all know the same truth: you only get better by doing the reps.

27/08/2025

Discover the 5 Elements to Make more sales

https://www.linkedin.com/posts/marla-m-koupal-sales-conversation-architect%E2%84%A2-125372126_did-you-knowsellers-introduce-resistance-activity-7366441442409447425-TcYu?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB8FiS0BBiokz18-SNRxtBz_30ZEPDInQLA

26/08/2025

Stop Pitching. Start Conversing.
Most sellers think they’re having conversations—but buyers can feel when they’re being pitched. And when that happens? They lean back, scan for the exit, and tune out.

In this episode of The Sales Pulse, I reveal the 5 Elements of a Sales Conversation—a framework that helps you design dialogue instead of deliver pitches. You’ll learn how to:
✔ Use curiosity as the foundation for trust
✔ Discover what really drives a buyer’s choices
✔ Adapt your flow to match their pace and focus
✔ Open doors with insights instead of pressure
✔ Finish with the buyer’s decision, not your push

If you’re ready to stop chasing people away and start creating genuine buying spaces, this episode is for you.

https://youtu.be/wLGcecX6Z_A?si=ECnZwXBvVpLE8fe_
👉 Subscribe for weekly episodes of The Sales Pulse and start designing sales conversations that connect.

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Stop Pitching. Start Conversing.Most sellers think they’re having conversations—but buyers can feel when they’re being pitched. And when that happens? They l...

20/08/2025

https://www.linkedin.com/pulse/salesnow-80-less-cringe-marla-m-koupal-sales-fluency-xfche

Sales isn’t supposed to feel like a performance. But too often, that’s exactly what it becomes.

19/08/2025

It's today are you in?

https://successwithmarla.com/sales-with-less-cringe

17/08/2025

“Do you think sales is harder because people don’t trust sellers… or because sellers don’t trust themselves?”

16/08/2025

Taylor Swift fans don’t miss a thing.

She says Jason’s intro was 47 seconds — fans tie it to her 47th tour stop at Levi’s Stadium (yep, the same place the Super Bowl is this year).

She mentions sourdough as a hobby — fans connect it to the 49ers’ mascot, Sourdough Sam.

Fans know her Easter eggs are clues.

But in sales? Most sellers miss them.
A buyer laughs, mentions their spouse, or drops a hint about timing — and the seller plows right past it. That’s how opportunities vanish.

👉 In my upcoming workshop, I’ll show you how to catch the Easter eggs buyers leave in conversations — and turn them into connections that lead to sales.

🎯 Workshop: Sales…Now With 80% Less Cringe
🗓️ August 19

https://successwithmarla.com/sales-with-less-cringe

15/08/2025

No Objections Needed
I’ve sold for decades without living in the land of objections.
How? By tuning in during the first minute. Buyers tell you everything—if you know how to listen.

That’s exactly what we’ll work on in my Aug. 19 workshop:
Sales… Now with 80% Less Cringe
No scripts. No pressure. Just the skills to make objections disappear before they show up.

📅 Save your spot →
https://successwithmarla.com/sales-with-less-cringe

01/05/2025

Feeling like a detective trying to keep up with all your leads on Facebook, LinkedIn, and Instagram?

It's like playing hide and seek with your sticky notes and notepads, right?

Imagine having someone who’s got your back, making connections even when you’re not around.

Well, meet Ava. She's not Sherlock Holmes, but she sure knows how to keep things on track with a CRM that’s got it all.

And guess what? You can see if Ava’s magic is what you need by having a chat with her.

✨ No more sticky notes!
💡 Experience this through a fun, quick game.
🎯 Earn points and explore the opportunity for a trial period. Curious to see how it all works? https://aivaultchallenge.com/marlakoupal