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http://www.speakerboxmedia.com/

Speakerbox Media, 815 Walker Street Ste 1155, Houston, TX (2026)

08/03/2024

Don’t start a podcast

If you already have a blog

Do this instead

1. Find your best-performing blogs
2. Turn those blogs into show outlines
3. Turn those show outlines into video blogs
4. Turn those videoblogs into audioblogs

The result?

1. Show up on 20+ additional channels
2. Improve on-page SEO
3. Distribute inclusive content
4. Extract more value from existing content
5. Build a strong content library

Less podcasts. More audioblogs.

08/02/2024

If you're embarking on your podcasting journey and unsure about which topics to cover in your first few episodes, start by asking yourself

"What story am I trying to tell?"

Working through this with your creative writers and SMEs will help you identify the key themes and messages you want to convey to your audience.

Once you have a clear understanding of the overarching story you want to tell, you can break it down into episodes and develop a series-based editorial strategy.

This will ensure that each episode reinforces the central theme of your series and enables you to build a curriculum for your customers.

- - -

There are several reasons why this approach is important:

1. It gives your media team the focus, clarity, and direction they need to create high-quality, engaging content that resonates with your audience.

2. You'll be able to build a stronger domain authority for your series page, which can help to attract more listeners and grow a community

3. This approach allows you to quickly identify and discard ideas that don't contribute to your story, saving you time and resources.

4. By measuring the impact of each series apart from the podcast, you can gain insights into what works and what doesn't and use this knowledge to improve your content and strategy over time.

08/01/2024

If someone were to ask me for advice on hiring a media agency, one of the first things I would tell them is to find an agency that is niched down, specialized, and has a track record for serving customers like you.

🚨 I’d avoid the agencies who try to be everything to anyone. These agencies will jump at the chance to work with anyone who has a pulse and a pocketbook. They’ll claim a broad niche, like “small businesses” and say they’re full service.

💥 On the contrary, agencies that specialize see the same challenges day in and day out. This allows them to rapidly adapt their strategy to fit your needs and stay ahead of innovation, which should de-risk your investment as a customer while broadening your network and education. You win when you’re able to walk away with more than digital assets.

🧐 Here’s how you’ll know you’ve found the right media agency:

✅ When you visit their website, their messaging should speak directly to you. You should see pictures of people who look like you and work in your industry. If they have several pictures of themselves—there is a small ❌ at the top of your browser, press that!

✅ You should see them at various industry trade events. Maybe their CEO is speaking on a panel or giving a talk. The key is seeing that they are actively working to educate your community.

✅ You speak the same language. They understand all of the acronyms and industry colloquialisms. You shouldn’t have to translate everything you’re saying.

07/31/2024

When it comes to hiring a podcast agency, it's important to do your due diligence.

Before signing on the dotted line, ask for and search out examples of the agency's own content marketing efforts.

Less than 10% of agencies actually produce content for themselves. The other 90% tend to rely on sales-driven marketing tactics such as paid search, referrals, and cold calls.

✅ To ensure you're working with an agency that knows their stuff, take a close look at the quality of their content.

✅ Additionally, ask about their content plan and how it has driven growth for their own business. If possible, ask to see a sample content plan - agencies that lack a strategic program will often simply suggest creating more content.

➡️ At Speakerbox Media, we're proud to say that launching our B2B Growth Hacks podcast in 2020 has been our biggest driver of growth for new business. So, if you're considering a podcast as part of your content strategy, we highly recommend it!

07/30/2024

If you want to grow a b2b podcast, focus on securing one thing:

🚨 Distribution 🚨

When most people think distribution, they think iTunes, Spotify, and YouTube. But there are tons of alternatives to these platforms that yield better results.

Here are 5 non-traditional ways to secure distribution and grow your show.

✅ Explore collaboration opportunities with local news sources and trade publications: Local news outlets have been grappling with the challenges posed by the evolving media landscape. However, they still possess extensive distribution channels, a dedicated audience, and a reputable brand. Partnering with a few small-town news outlets can be mutually beneficial.

✅ Capitalize on local trade events to engage your target demographic: If your podcast focuses on the tech industry, consider aligning with a relevant tech event. Explore possibilities for collaboration on PR efforts, allowing you to tap into their audience while also promoting your podcast.

✅ Revitalize your show by launching a new series: Launching a new series often generates a significant spike in listener interest. Replicate this effect by introducing a fresh, provocative series that captivates your industry. Sometimes a publication will not distribute your show but might consider trying out a series first. Take advantage of this momentum to attract new listeners and retain existing ones.

✅ Develop a dedicated show page for your chosen series: Once you have determined the series you want to produce, create a show page url path that incorporates a keyword relevant to your desired search engine ranking. This will enhance the discoverability of your podcast through search engine optimization. Additionally, ensure proper interlinking, backlinking, and indexing of any pages you create on your website to optimize visibility.

✅ Are there industry groups on LinkedIn and Facebook where you can share your content? Contact the owners to see if you can work out a partnership to distribute your content.

If you have a podcast, what are your thoughts? Have you tried any of these methods? What were the results?

07/29/2024

🔍💼 After conducting 20 research interviews with CEOs…

🔑 I discovered that they all wanted 2 things:

1️⃣ Authority
2️⃣ Community

🌟 Their aspiration was to become the central figure of influence within a thriving community.

😲 What surprised me the most though was that they were often driven by a purpose that extended beyond their businesses. While revenue played a role, they viewed podcasting as a powerful tool to connect with and empower younger generations.

🌟 We also learned that a majority of their business was being generated from referrals. They built their business on the backs of relationships. Call it dark social or word-of-mouth, referrals were the highest driver for new business.

🚀 With these insights, we began revamping our products to help CEOs, SaaS companies and VCs achieve these objectives:

1️⃣ Instead of setting them up on interviews with potential customers, we started setting them up on interviews with current and prospective partners.

2️⃣ Rather than solely focusing on return on investment (ROI), we shifted our focus to measuring return on objective (ROO).

3️⃣ Our messaging transformed from "we help you drive leads" to "we help you build authority and create content-powered partner ecosystems."

4️⃣ We embraced webcasts as a pivotal driver for community growth, propelling us forward in this direction.

Through this research, we created a game-changing product that set us apart from our competition. Now, we measure the metrics that really matter: reputation and relationships.

07/28/2024

📊 In my recent poll, I asked: "How do you prefer to consume podcast content?"

🔊 Over 63% 👥 preferred audio, while 38% 👥 preferred video.

📺 We all have different media preferences, which is why it's crucial to repurpose your podcast into various formats.

🔄 Don't limit yourself and your customers! Get more out of your webcast, audiocast, or videocast by repurposing your content.

✂️ Chop your show notes down into LinkedIn posts. 📝
✂️ Chop your videos down into LinkedIn video snippets. 🎥
♻️ Recycle the audio from your videocast and turn it into a podcast

By adapting your content to fit different formats, you can foster stronger connections and broaden your impact. 🚀

07/27/2024

🎙️📉 Over 60% of podcasts go out of production in the first year.

Avoid the digital waste bin.

If you're thinking about starting a podcast, do this. ↓

Consider launching a minimum viable podcast (MVP).

This will allow you to test, measure, and adjust before launching a show.

Here's the play ↓

✅ Book a podcast studio and record a demo episode.
✅ Share the episode in your internal and external social channels.
✅ Send it to other creators and get feedback from them.

Asking someone for feedback after launching your show is like getting a tattoo and asking people what they think.

🗣️💬 Get out and talk to your target listeners. See what they like and don't like. Then figure out ways to optimize and adjust your content.

07/26/2024

"Is it too late to start a B2B podcast?” 🎙️

You have to analyze the numbers to find out.

If you compare the 500 million blogs available online to the 50,800 video-based podcasts, it's evident that we are still in the early stages of widespread adoption.

Now, you might wonder, why should you consider podcasting now?

1️⃣ Positioning: You have the opportunity to position your company as a leading authority in your industry. Establishing yourself as an expert through insightful discussions can greatly enhance your brand's reputation.

2️⃣ Repurposing: One of the beauties of podcasting is the ability to repurpose your content. From a single episode, your able to extract up to 20 different forms of additional content (including a written blog), which can then be distributed across various platforms such as Medium, YouTube, and Megaphone. This allows for wider reach and increased exposure for your brand.

In my research, I've found that many companies are strapped for resources. My recommendation is to start slow and gradually increase your cadence and media mix.

Check out my previous post that walks you through the basic steps of starting an MVP podcast: https://buff.ly/3Cz8sir

hashtag hashtag hashtag hashtag

07/25/2024

In 2018, when we opened our first podcast studio, many people doubted its value, claiming that anyone could record from the comfort of their own homes. When COVID came into the picture, those voices got louder.

But we held true to immutable marketing law #1. “It’s better to be first than it is better.”

Fast forward to the start of 2022, I received an unexpected call from a frantic lady on a Friday evening. She urgently needed a podcast studio for her client, a UFC fighter and ours happened to be the only one located downtown. Although I initially wanted to decline because I’d have to rent additional gear, I agreed to accommodate him.

The following day, 20 people from Vayner Sports, Full Send, and other prominent names showed up at our small 100 sqft studio in Expansive Workspace with 5 cameras. 😂

The clients included Tim Welch, Suga Sean, Bradley Martyn, and Steve Will Do It. The resulting video garnered over 500,000 views in under 48 hours.

Since then, the podcast studio has become one of the biggest drivers of new business for our company. And just about every new client has requested the space, which is now 500 sqft.

Big thank you to Vayner Sports, and so many other organizations who have taken a chance on us when we needed it the most.

Speakerbox Media

08/03/2024

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Wednesday	9am - 6pm
Thursday	9am - 6pm
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