03/06/2026
Branding, storytelling and celebrity co-signs can build momentum and bring visibility to a company. However visibility alone doesn’t stabilize margins, protect equity or maintain control when the balance sheet begins to strain under the weight of overhead and un-calculated expansion being performed for the illusion of what looks like massive growth. That is MAD WILD.
How about a disciplined franchise blueprint, something closer to how McDonald’s perfected operational systems before expanding, could have allowed a concept like this to scale cleaner and smarter.
But not .
This woman stacked debt on top of debt with a weak capital structure just to get the money from celebrity investors and exaggerate “A Mogul Image”, the Atlanta performance of success, just to have the company she founded taken from her through Assignment for the Benefit of Creditors (ABC look it up), where other people determined what her company was worth because she over promised financially and under delivered.
Just to turn around and go get an SBA loan, more debt, to buy it back under a new entity and put a PR spin on it to make it look like a new venture and a power move instead of addressing the bad money habits that got the company in trouble in the first place, only to end up right back in a pile of debt and filing bankruptcy again.
Acting and putting on for the people.
No ma’am address your patterns and habits.
Part 21
