Digital Impact Agency

05/26/2025

This Memorial Day, we honor the heroes who made the ultimate sacrifice. Their courage protects the freedoms that allow us to create, grow, and build a better future. We’re forever grateful.

06/27/2020

YouTube's working on a new video analytics display to help creators better understand where their views are coming from, and how to maximize performance.

04/05/2020

That data disparity between Google Search Console and Google Analytics is actually by design. Let’s dig into the details to figure out why.

10/22/2019

📢 Facebook is rolling out a change that may show reduced organic page IMPRESSIONS. To be clear, this is different from REACH. And, it's not a News Feed algorithm change, per se.

It's simply an update to the way Facebook filters out *repeat organic impressions that occur within a short amount of time by the same person.*

Facebook is making this change to make the calculation of organic impressions more aligned with how paid impressions are calculated.

Note: This update should not have any impact on your actual REACH or ENGAGEMENT. Facebook states it is *not* a change in distribution.

❓ What's the difference between reach and impressions?

➡️ Reach is the number of actual PEOPLE who saw your post or ad.

➡️ Impressions are the number of times an instance of your organic post or ad is ON SCREEN for the first time.

Impression example: If a post/ad is on screen and someone scrolls down, and then scrolls back up to the same post/ad, that counts as 1 impression. If a post/ad is on screen for someone 2 different times in a day, that counts as 2 impressions.

This new update will most likely LOWER the overall impression count for some pages/posts; it just depends on:

a) what Facebook deems as a 'short amount of time.' (Is that 1 nanosecond? Or 2 seconds? Or 10? Hm!), and

b) how often people who see your page posts tend to scroll back to the same post.

Facebook isn't revealing any more specifics on this update. In fact, Facebook states, "We are unable to provide any estimates for how this update may affect your Page, if at all. Fluctuations in impressions for page and posts continue to be normal, as impression counts can be influenced by many factors over time."

Facebook first sent out a short announcement via email on October 17th, 2019 - first shared on Twitter by our friend Matt Navarra. Facebook also published an update on the same date at the top of this page:
"Improving Page Insights to Help Businesses Understand the Results that Matter Most"
https://www.facebook.com/business/news/improving-page-insights-to-help-businesses-understand-the-results-that-matter-most

See also: "What's the difference between Page views, reach and impressions?"
https://www.facebook.com/help/274400362581037

And this post from Adweek:
"Facebook’s Tweak May Cause Organic Page Impressions to Drop"
https://www.adweek.com/digital/facebooks-tweak-may-cause-organic-page-impressions-to-drop/

Got questions?
Hopefully this all makes sense!!! If not, let us know!
🤔

12/31/2018

Optimize Google Rich (and Featured) Snippets for Search Results
Google Snippets aren’t just for industry leaders. Learn how you can modify your approach to achieving this premier spot!

Changes in online search have led to the introduction of Google Snippets. Discover the differences and learn how to optimize for that coveted spot!

12/29/2018

Artificial Intelligence: Disruption of Marketing Efforts
Artificial intelligence, with automation, predictive capabilities and chatbots, can disrupt marketing efforts. Learn how to embrace, not fear, disruption!

Artificial intelligence, with automation, predictive capabilities and chatbots, can disrupt marketing efforts. Learn how to embrace, not fear, disruption!

12/28/2018

Content Intelligence Habits to Establish Now
The content intelligence habits you can begin now don’t have to cost you a fortune. These small steps will provide you with tools to make your content shine!

The content intelligence habits you can begin now don’t have to cost you a fortune. These small steps will provide you with tools to make your content shine!

12/27/2018

How Different Types of Search Affect Your Search Marketing Strategy - Modify your strategy for the types of search marketing used today, including voice, local, semantic, and international search.

Modify your strategy for the types of search marketing used today, including voice, local, semantic, and international search.

12/27/2018

What Questions Can Content Intelligence Answer? - Discover some of the questions content intelligence can answer, from what to post, what to revise, how to promote it, and even what isn’t successful.

Discover some of the questions content intelligence can answer, from what to post, what to revise, how to promote it, and even what isn’t successful.

11/22/2018

Happy Thanksgiving from Digital Impact Agency - Happy Thanksgiving from Digital Impact Agency

Happy Thanksgiving from Digital Impact Agency

09/03/2018

Happy Labor Day from Digital Impact Agency

01/31/2018

For life science startups, turning to co-working is not easy.