Stellar Communications Houston

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Stellar Communications Houston

Stellar Communications Houston is a certified nonfiction book publishing and marketing strategy team Every author and book is a privilege and joy!

Welcome to Stellar Communications Houston, a certified nonfiction book publishing and marketing strategy team. We help self-published authors, business leaders, global corporations, families, and nonprofits who value hands-on guidance and personal attention. We've helped clients publish:

● Memoir
● Corporate history
● Bible study
● Essay collection
● Newspaper column collection
● Training program

● Self-help
● Research report and study
● Poetry collection

Here's a look at our 6-step process:

● Materials development
● Digital and print graphic design
● On-demand/offset printing
● Global distribution
● Digital and print marketing consultations
● Lifetime account support

Visit the website at www.stellarwriter.com to schedule consultations, book speaking engagements, or subscribe to nonfiction book marketing and publishing tips. If you're a nonfiction writer, editor, or graphic designer, contact me to find out how we can collaborate. My team has been called "one of the best if not THE best in Houston" and "tremendous, earning the utmost trust and respect." Happy publishing!

01/15/2026

I work with two types of authors.

One type of author aims to reach the world, to impact as many people as possible.

For example, business leaders with thought leadership or memoirists with universal themes.

Another type of author aims to reach a private audience.

For example, corporations with internal communications or families producing their histories.

The “line” separating these two authors is between printing and distribution. Both types of authors want to print books, but many authors aiming for a private segment don’t want wide distribution.

Glenn Cashion just found a sweet spot between the two.

He published for a private audience *and* has a simple method for distribution.

Glenn just released his second book, 𝘔𝘺 𝘐𝘳𝘪𝘴𝘩 𝘏𝘦𝘢𝘳𝘵. It preserves his family’s 175-year history, a heartfelt tribute to family, faith, and the Irish spirit that flows through generations.

Glenn wanted the best of both worlds: He wanted to produce a legacy primarily for his family and friends. He also wanted to make the book available to others interested in the family and regional history – without putting it on Amazon.

The solution is Share & Sell purchase links. It’s a relatively new feature through on-demand printer/distributor IngramSpark.

Share & Sell purchase links allow readers to bypass retailers and purchase copies of your book directly from your distributor. It lets Glenn focus on his inner circle while making it easy for others to order his book.

Stay tuned for more details!

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction self-publishing, marketing, and PR. Want to catch all my tips? Visit the link on my About page to receive a monthly email of tips.

01/08/2026

How are people using AI in books and business?

I’ve shared what five people across the publishing industry had to say.

Here are two ways I’m using AI:

One way is with Google NotebookLM. It’s a tool that can transform your work into videos for both visual and auditory learners.

Another way I’m using AI is to sharpen my upcoming book.

Judy Lane Boyer approached me earlier this year with an idea to collaborate on an end-to-end guide for authors. When Judy presents a new chapter, she runs it through ProWritingAid. ProWritingAid is a tool for writers that, among other tasks, offers immediate chapter critiques. The chapter critiques have helped us build on strengths and address areas of concern.

(Want to be part of our launch team and access a free early digital copy of the book? Let me know in the comments! We’ll send it to you when it’s ready.)

Whether you’re using AI a little or a lot, you’re in good company. I hope you've been inspired to try something new!

How are you using AI?

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction self-publishing, marketing, and PR. Want to catch all my tips? Visit the link on my About page to receive a monthly email of tips.

12/31/2025

How are people using AI in books and business?

I asked five people across the publishing industry. Here’s what Andrew Savage said.

(He’s a writer and ghostwriter.)

“I have an arm’s length relationship with AI.

I believe that it is a tremendous tool, but no more and no less. I use it to conduct basic research, compile information quickly, or ponder an idea.

I refuse to use AI for any significant amount of writing. It is not my replacement. It cannot be my crutch. The more I rely on a robot and neglect my creative muscles, the more my writing will atrophy.”

Stay tuned for my perspective!

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction self-publishing, marketing, and PR. Want to catch all my tips? Visit the link on my About page to receive a monthly email of tips.

12/24/2025

How are people using AI in books and business?

I asked five people across the publishing industry. Here’s what Brenda Savanhu said.

(She’s a writer and author.)

“I have used AI in different ways, and am continuing to explore how to use it ethically, safely, and effectively.

I use Perplexity because I can choose from various models depending on my task. So far I’ve used AI for:

∙ Images
∙Video editing
∙Video titles and descriptions
∙Keywords
∙Proofreading
∙Social media

My biggest challenge is using it without exposing my proprietary information.”

Stay tuned for more perspectives!

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction self-publishing, marketing, and PR. Want to catch all my tips? Visit the link on my About page to receive a monthly email of tips.

12/18/2025

How are people using AI in books and business?

I asked five people across the publishing industry. Here’s what Michael Dowling said.

(He’s the president of Wool Street Writers.)

“I have not used it for any type of creative work with my writing… it’s not a big need.

However, for other things, I use Perplexity. I was trying to learn a new accounting program the other day, and I couldn’t figure out how to do a task. It gave me a very detailed answer.

And when I had a tax question, it gave me a precise answer.

My challenge is learning to use AI beyond just answering questions.”

Stay tuned for more perspectives!

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction self-publishing, marketing, and PR. Want to catch all my tips? Visit the link on my About page to receive a monthly email of tips.

12/11/2025

When a former client tells me he's still reaping the benefits of his book marketing campaign.

Results can be measured by more than book sales alone.

I'm thankful for the real, longterm blessings that come from nurturing relationships!

12/10/2025

How are people using AI in books and business?

I asked five people across the publishing industry. Here’s what Rebecca Franks said.

(She’s an editor and content developer.)

“One thing I’ve found very useful is asking it to help me figure out what I haven’t yet considered or what’s wrong with something I’ve created.

AI almost always agrees with you and tries to make you feel good about what you’ve done. But if you ask it to be critical and identify gaps and point out what you’ve missed, it works really well.

If you approach AI without a general understanding of what you’re asking, it can lead you down the wrong path and be flat-out wrong.

I argue with it. I tell it when I think it’s wrong and make it defend its position by naming sources.

I cross-reference by using a couple of different applications. Just like getting a second opinion from a doctor."

Stay tuned for more perspectives!

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction self-publishing, marketing, and PR. Want to catch all my tips? Visit the link on my About page to receive a monthly email of tips.

12/04/2025

Rebecca Franks recently shared a funny detail about AI.

She calls hers Anna.

Anna is a former colleague who was her social media manager, photographer, and stand-in for everything. A true Girl Friday.

She said, "ChatGPT is far less bubbly and fun to be with, but she’s as close to the real Anna as I’ve ever found.”

We were meeting over coffee to discuss AI. Our challenges, ideas, and the future outlook of our work.

I laughed, then realized she was on to something. One of my challenges is simply remembering that AI can handle a particular task.

Our conversation got me wondering. How are others using AI?

I talked with five people across the publishing industry to get a pulse on what they’re doing with the technology.

Here’s what Fauzia Burke said.

She's a thought Leader in AI and a digital book publicist at FSB Associates.

“AI is useful in book marketing.

Authors are using AI to audit their website copy, analyze Amazon reviews for patterns, and develop a content calendar.

You can set custom instructions in ChatGPT. That provides context, and context makes the feedback you receive much more on point.

This is huge for getting better results.

For example, if you’re an author, you can say: 'I’m a nonfiction writer who speaks to professionals in healthcare.’

That one sentence will shape how ChatGPT replies to all your requests. It’s like giving your AI context through which to filter all its answers. More relevance. Less generic.

Most book marketing tasks are not about outsourcing your voice or vision. They’re about getting a little help with the parts that bog you down. The parts that keep you from writing. Or worse, keep your book from reaching the people who need it.”

Stay tuned for more perspectives!

Thanks for contributing to this series: Rebecca Franks, Fauzia Burke, Michael J. Dowling, Brenda Savanhu, MBA, and Andrew Savage!

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction self-publishing, marketing, and PR. Want to catch all my tips? Visit the link on my About page to receive a monthly email of tips.

12/03/2025

Want a little Christmas surprise?

Nonfiction ghostwriters, editors, and authors:

Subscribe to my newsletter this month and get a Christmas image of your book for your or your client's social media.

It's a fun way to remind readers that your book makes a perfect stocking stuffer!

Plus you'll get one email each month loaded with nonfiction book publishing and marketing tips.

Subscribe here: https://lnkd.in/e5wZQ7FW

Merry Christmas!

(Pictured is a holiday graphic for Cheri Ben-Dov Williams, whose story of faith was released this year.)

11/26/2025

Happy news!

We’re two-thirds finished with a manuscript on writing, publishing, and marketing a book.

It’s all thanks to my co-author, Judy Lane Boyer of Audience Granted Ghostwriters, LLC.

Judy approached me earlier this year with an idea. She suggested we collaborate on an end-to-end book for aspiring authors.

She has a heart for educating authors and has organized various podcasts, courses, and classes.

So I said yes!

Since then, Judy has steadily scribbled chapter after chapter, despite our busy schedules. She has combined her expertise in writing with mine in publishing and marketing.

And here we are, already in the home stretch. That’s the beauty of working with a ghostwriter!

Want to be part of our launch team and access the book early? Let me know! We’ll send it to you when it’s ready.

Thanks for your hard work, Judy!

(Pictured are Judy and me at the Hill Country Inklings Writers Retreat.)

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction self-publishing, marketing, and PR. Want to catch all my tips? Visit the link on my About page to receive a monthly email of tips.

11/24/2025

Want to know the top pro move an author can make?

I’ve been sharing pros moves for weeks, but the top pro move?

Commit to a plan to make your book happen.

That’s why I was impressed by the authors who attended Judy Lane Boyer’s Hill Country Inklings Writers Retreat. They were so serious about their work that they dedicated a weekend to focus.

For most authors, a writing plan includes defining a regular time and a favorable space.

Your regular time might be 15 minutes every morning before work. Or every night after the kids go to bed.

Your favorable space might be at your desk or by the pool.

For some authors, a writing plan means enlisting the help of others. You can ensure momentum and accountability by hiring a ghostwriter. Or you can join writers’ groups and webinars to learn the craft and get encouragement.

(Pictured are my writing spaces. My office, on the left, is where I develop clients’ books and marketing plans. On the right is a desk in my bedroom, where I complete personal projects before work.)

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction self-publishing, marketing, and PR. Want to catch all my tips? Visit the link on my About page to receive a monthly email of tips.

11/20/2025

Want to spread the word about your book? Here are three tips.

This is what I presented at the Hill Country Inklings Writers Retreat last month.

For each step of book publishing, I shared a pro move, an amateur mistake, and a marketing opportunity.

Step 5 of 5: Marketing and PR

Marketing is about spreading the word about your book.

There are six aspects to book marketing, including building a buzz-worthy book and reaching your circle of influence.

Marketing also includes prepping your online presence, navigating media, launching your book, and keeping the momentum.

💡Pro move:

Learn the book marketing landscape.

We love to implement campaigns for our authors, but for the most bang for your buck, we can equip you or your team to execute your marketing plan yourself.

❌ Amateur mistake:

Don’t expect effortless sales.

Book marketing isn’t easy. For most new authors, and even pros who’ve been at it for years, sales results can be disappointing.

Your challenge is to convince readers that your book is worth their limited reading time.

📣 Marketing opportunity:

Consider a launch event. Whether it’s a house party, bookstore signing, or business summit, an event is an effective way to celebrate your milestone and spread the word about your book.

(Pictured is the launch party for Jason Ritchie’s Bible study book on God’s response to failure.)

Thank you, Judy Lane Boyer, for hosting an impactful retreat at Camp Buckner.

--
👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction self-publishing, marketing, and PR. Want to catch all my tips? Visit the link on my About page to receive a monthly email of tips.

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http://www.stellarwriter.com/

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