ONeil Interactive

ONeil Interactive Powerful Website + Digital Marketing solutions for Home Builders 🏠 seeking New Home Sales 📈 | Find #NAHBYP Adam Van Bavel 🔍 #SLS19 #DYCSummit #IBS2020
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Website development and digital marketing for the residential industries -- home builders, apartments and senior communities. http://oneilinteractive.com

Everyone is online now more than ever. It's time to take a look at your website and see if it needs an upgrade. #TBT
05/28/2020
When is it time for a new website? : How a Home Builder Designs the Best Website

Everyone is online now more than ever. It's time to take a look at your website and see if it needs an upgrade. #TBT

We know that a new website is a big investment, not just in money, but in the time and effort of your team. So when you decide to make the leap and take on a new website project, you want to feel confident it’s the right time. When is the right time for a homebuilder […]

#WednesdayWisdom: It is the role of every person within an organization to contribute something uniquely human and leade...
05/27/2020

#WednesdayWisdom: It is the role of every person within an organization to contribute something uniquely human and leadership is the most uniquely human of all contributions. - Dennis O'Neil

05/22/2020

Facebook lives, Instagram Stories, Youtube, TikTok, video is everywhere these days, but how can you use it to your advantage? Join Julie Rogers our Social Media and Content Manager and Molly White our Digital Strategist on Friday, May 22 at 1pm for a Facebook Live to learn why you should be using video and how to do it.

Here's a snapshot of what we've been reading this month! Can you guess who is reading what?
05/19/2020

Here's a snapshot of what we've been reading this month! Can you guess who is reading what?

05/15/2020
Stanley!

If you know our Digital Producer, Jenna Verrecchio, you know she is a HUGE fan of the Office AND that she was supposed to have her bachelorette party. Well, plans were canceled due to Covid but she now has this Cameo gem to remember from her awesome friends.

The transition and embracing of digital tools, technology, and advertising is no longer an option, it’s a must-do especi...
05/12/2020
5 Elements of Successful Digital Advertising for Home Builders

The transition and embracing of digital tools, technology, and advertising is no longer an option, it’s a must-do especially right now. Click below to see 5 elements of successful digital advertising for home builders.

The transition and embracing of digital tools, technology and advertising is no longer an option, it’s a must do if you want to succeed in the new post Covid-19 world. The timeline for adoption has been fast tracked. The time is now. For lots of people, adopting and understanding new technology is...

Please join us in welcoming our new Web Developer, Taylor!
05/08/2020
Say Hello to Our New Team Member, Taylor!

Please join us in welcoming our new Web Developer, Taylor!

We’re excited to introduce you to Taylor Lentz! Describe what you do at ONeil Interactive in one or two sentences. I got hired as a Web Developer for ONeil Interactive. I will be helping the backend team work on the Homefiniti platform as well as home builder websites. What did you want to be when...

With the recent uptick in online activity and the shift in online consumer behavior, a business's search presence should...
05/05/2020
Importance of Organic Search Presence

With the recent uptick in online activity and the shift in online consumer behavior, a business's search presence should be a top priority for marketers now more than ever.

SEO is more than just the organic traffic coming to your website. It’s also about search presence, how a business appears in the organic search results. With the recent uptick in online activity and the shift in online consumer behavior, a businesses search presence should be a top priority for ma...

We just had to celebrate! #Maythe4thBeWithYou
05/04/2020

We just had to celebrate! #Maythe4thBeWithYou

05/01/2020

Join Megan and Dennis live this Friday at 1pm ET for The State of Things: SEO Edition. We'll share the most recent stats on builder organic traffic trends and discuss why today's market has created a new chapter in the SEO playbooks we're calling the "SEO Short Game."

Today, the team and I had the honor of celebrating Patrick's 10 year anniversary with ONeil Interactive. 🎉  I'm bummed w...
04/30/2020

Today, the team and I had the honor of celebrating Patrick's 10 year anniversary with ONeil Interactive. 🎉 I'm bummed we couldn't all be together, but I like to think it's poetic that I'm celebrating this moment in my basement home office -- the exact spot Patrick spent his first day on the team.

Patrick has been an instrumental part of advancing our technical capabilities from the very beginning and I continue to learn so much from him. ONeil Interactive would be less of a company today if he hadn't joined us ten years ago. Thank you, Patrick, for being part of our story. I'm looking forward to the next 10 years! 🥂

- Dennis O'Neil

Here are some beverages that are getting us through. Comment down below what your quarantine drink of choice is.
04/28/2020

Here are some beverages that are getting us through. Comment down below what your quarantine drink of choice is.

Have you missed our latest newsletter? Don't worry there's more to come, just sign up here!
04/24/2020
Smart choice! You're now subscribed to ONeil Interactive

Have you missed our latest newsletter? Don't worry there's more to come, just sign up here!

Lead generating website design, web applications, and Internet marketing for the home building industry is what we do. We are a creative digital agency dedicated to helping builders sell more using technology.

04/23/2020

It's exciting to see builders jumping into the online shopping experience with two feet. We're dedicating this #TBT to one of our favorite clients (since acquired) who was way ahead of the curve. The screen capture is from an interactive Price-Your-Plan tool the ONeil Interactive team built for Kaine Homes... way back in 2012!

We've kept our eye on Google Analytics and guess what? What we've found is FANTASTIC news for our home builders. Prospec...
04/23/2020
Mid-April 2020 Builder Web Trends

We've kept our eye on Google Analytics and guess what? What we've found is FANTASTIC news for our home builders. Prospective home buyers are on builder websites and they’re showing genuine interest in the product!

I told you I’d be watching the trends to see what the collective Google Analytics data was telling us and you guys… it’s GOOD. Like really good! Prospective home buyers are on builder websites and they’re showing genuine interest in the product. There’s increased ad inventory so the cost i...

Happy Earth Day from the ONeil Team! Some of us spent the day outside or parked our workspaces by windows!
04/22/2020

Happy Earth Day from the ONeil Team! Some of us spent the day outside or parked our workspaces by windows!

Happy Earth Day from the ONeil Team! Some of us spent the day outside or parked our workspaces by windows!

"While the homepage of your website should provide a quick synopsis of who you are and what you do, it should not be a c...
04/21/2020
Why Isn’t the Homepage of a Website a Landing Page?

"While the homepage of your website should provide a quick synopsis of who you are and what you do, it should not be a catch-all for inbound traffic."
- Molly White, Digital Strategist

More details from Molly in the post 👇

All too often we take over marketing for builders and find that they were previously using the homepage of their website as the place where all traffic was directed from Google, Facebook, Bing and other online marketing efforts. While the homepage of your website should provide a quick synopsis of w...

Did you check out our Facebook Live today? Get more information about updating your website by clicking the link below!
04/17/2020
Updating Your Website for Virtual Selling amid Coronavirus

Did you check out our Facebook Live today? Get more information about updating your website by clicking the link below!

It often takes something major to take us out of our normal ways of doing things and challenge the status quo. It’s a huge understatement to say: this is one of those times. Every part of our lives has been affected and businesses have had to quickly adapt to change the way they interact with […...

Helping you convert 📱screen-time into 💁‍♀️ Facetime! Homefiniti's newest feature adds virtual and video call buttons to ...
04/17/2020
Upgrade Virtual Selling Screen-time to Facetime

Helping you convert 📱screen-time into 💁‍♀️ Facetime! Homefiniti's newest feature adds virtual and video call buttons to your website. More details in our post 👇

One-click video meetings and model home tours. We’re excited to share the details of a new Homefiniti feature designed to provide immediate support to the new normal of virtual and video selling. Available today, Homefiniti hosted builder websites can easily add and quickly manage virtual calling ...

04/17/2020

Sit in on our latest Facebook Live session with Jenna Verrecchio and Megan English this Friday, April 17 at 2pm EST. They'll share the functional updates builders should be making to their websites TODAY to accommodate virtual home shopping.

04/17/2020

Sit in on our latest Facebook Live session with Jenna Verrecchio and Megan English this Friday, April 17 at 2pm EST. They'll share the functional updates builders should be making to their websites TODAY to accommodate virtual home shopping.

04/17/2020
ONeil Interactive

We are going live in ONE HOUR! Check back in and learn the functional updates builders should be making to their website!

Sit in on our latest Facebook Live session with Jenna Verrecchio and Megan English this Friday, April 17 at 2pm EST. They'll share the functional updates builders should be making to their websites TODAY to accommodate virtual home shopping.

There's no way we are going to say 2020 hasn't changed us all in our personal lives and business lives. Now is the time ...
04/15/2020
Adaptation: A Few Words on Embracing Change

There's no way we are going to say 2020 hasn't changed us all in our personal lives and business lives. Now is the time to accept what is inevitable and move forward. Megan goes into how builders can overcome this change and adapt so their business remains strong.

ad·ap·ta·tion /ˌadapˈtāSH(ə)n/ a change or the process of change by which an organism or species becomes better suited to its environment. 2020 has brought a lot of change. I could end this blog with that statement alone and feel confident I’ve made my point. However, it’s not the act of ...

The first quarter of 2020 was a bit of a whirlwind. Our Digital Strategist, Molly explores how home builders can remain ...
04/14/2020
First Quarter 2020 Digital Marketing Trends for Builders

The first quarter of 2020 was a bit of a whirlwind. Our Digital Strategist, Molly explores how home builders can remain strong with data analytics and trends.

DIGITAL MARKETING TRENDS FOR HOMEBUILDERS The first quarter of 2020 was a doozy but we made it through! January and February were very strong months for builder digital marketing. And honestly, they stayed strong through March. As we look at the data and the trends that emerge from our new normal, t...

As lot has changed in 45 days, but our appreciation of #memes and well placed #snark has not wavered... 🤣
04/14/2020

As lot has changed in 45 days, but our appreciation of #memes and well placed #snark has not wavered... 🤣

Time for a little show and tell! Check out our newest website:Caviness & Cates.We have implemented features like:- Image...
04/10/2020
New Home Photo Galleries | Caviness & Cates Communities

Time for a little show and tell! Check out our newest website:
Caviness & Cates.

We have implemented features like:
- Image Tag Search on the galleries page
- Find Your Design Inspiration section

Just to name a couple ;) Check it out!

New home photo galleries featuring homes built by Caviness & Cates Communities in Fayetteville, Clayton, Jacksonville, Greenville, Knightdale and more.

Using an aggregate pull of Google Analytics and Homefiniti Analytics we took a dive into the data to find the story of t...
04/09/2020
State of Web Builder Traffic at Onset of Covid-19 and Social Distancing

Using an aggregate pull of Google Analytics and Homefiniti Analytics we took a dive into the data to find the story of the first month of life with social distancing. Check out what Molly and Megan found during their Facebook Live!

Last week Megan and I hosted the first edition of our new series of Facebook Live’s discussing the state of builder web traffic during Covid-19. Thankfully, most of our clients are located in states in which building is considered an essential business, as it should be. On March 12, most of the co...

Did you know that two of the building industry's top digital marketing firms are Maryland Building Industry Association ...
04/07/2020

Did you know that two of the building industry's top digital marketing firms are Maryland Building Industry Association members headquartered right here in Maryland? Join this week's Virtual Sales & Marketing Council meeting to hear from Dennis O'Neil of ONeil Interactive and Tom Nelson of NDG Communications as they dial in the data to focus on our local markets. What's happening to Maryland builders' web traffic? What strategies are the most successful builders employing? How do you accelerate the transition to a more virtual sales process?

This Wednesday, April 8 at 11am. Register for the meeting using this link:
https://web.marylandbuilders.org//events/Sales-and-Marketing-Council-Meeting-Virtual--2619/details

04/02/2020

Curious about the state of builder website traffic and online marketing? Join our team for an update on all things digital during this time of unprecedented change.
We'll dive into data, analyze major conversion and engagement metrics, and share tips on how you can stay in touch with customers.

As an alternative to focusing on how much has changed in these past few weeks, consider what has not changed. 🤔- Your mi...
03/31/2020
Uncertainty Demands Uniquely Human Leadership

As an alternative to focusing on how much has changed in these past few weeks, consider what has not changed. 🤔
- Your mission to help your customers. 🤝
- Your customer’s need to improve their living situation. 🥅
- Your goals to improve yourself, your family, and your community. ♥️

This is a turbulent time with very new and very legitimate challenges, but you will find clarity in the longer view.

More in this link 👇
https://oneilinteractive.com/blog/2020/03/uniquely-human-leadership/

It is the role of every person within an organization to contribute something uniquely human and leadership is the most uniquely human of all contributions. It is my belief that every uniquely human contribution is, at least in part, leadership – empathy, compassion, foresight, assessment, and org...

Tired of re-reading your books? Check out our blog!
03/27/2020
Websites for Home Builders, Marketing for Home Builders | ONeil Interactive

Tired of re-reading your books? Check out our blog!

Lead generating website design websites, web applications, and Internet marketing for the home building, apartment, and senior living communities are all specialties of ONeil Interactive. We are a full service firm dedicated to helping the residential industry sell more using technology.

In this time of uncertainty, we want to help. We know reliable data is critical to wise decision-making, so we’ve fast-t...
03/23/2020
Introducing Homefiniti Analytics

In this time of uncertainty, we want to help. We know reliable data is critical to wise decision-making, so we’ve fast-tracked our release of Homefiniti Analytics and are making this available to all builders, free of charge. The mission of Homefiniti Analytics is to elevate common website analytics into actionable business analytics. Details on how to view your reports, or how to get your website setup, are available in this post.

Accurate business metrics have never been more important. In the last couple weeks there have been many conversations and opinions about what is actually happening in the housing market. Is traffic up or down? Are leads up or down? Are form completions of the generic variety, or are prospects actual...

We won't let working from home keep us from being productive! Hello from our homes!
03/20/2020

We won't let working from home keep us from being productive! Hello from our homes!

Stay on top. Stay in touch. Molly cuts through the noise in this time of uncertainty with a practical plan for your webs...
03/19/2020
Update Your Website for More Online Shopping

Stay on top. Stay in touch. Molly cuts through the noise in this time of uncertainty with a practical plan for your website. At all times, we must answer the question, "How can we best serve our customers and our communities?"

While we are all doing our best to practice social distancing, a lot of people are staying home. They are cooped up with their families and taking an extra close look at their surroundings. Anyone who was contemplating a move in the near future will definitely want to move after being at home for so...

We couldn't work from home these next couple of weeks without our little helpers!
03/18/2020

We couldn't work from home these next couple of weeks without our little helpers!

Address

11350 McCormick Rd, EPIII Suite 102
Hunt Valley, MD
21031

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

(410) 584-2500

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ONeil Interactive is a digital-first creative marketing agency for home builders. Founded in 2008, our team is comprised of leading thinkers and doers of digital media and residential marketing. We have decades of technical experience, but also decades of experience personally selling and marketing new homes for national home builders. We're privileged to work with some of the nation's most successful home builders and call them our happy clients year after year. https://oneilinteractive.com

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