14/07/2026
You've seen the "100 leads in your first month" ad. There are only two ways an agency actually delivers that number.
One is real. One inflates the count by calling every form-fill a lead, whether the person wants what you sell or not.
Slide 6 is the one to save. It's the one diagnostic question that separates the two, in a line you can use in any sales call this week.
For LA specialty practices and firms, the honest floor is $15-25K/month. Anyone quoting less is hiding what's included or handing you a list of tire-kickers.
Save this. Send it to the partner who thinks the phone should just ring louder by month two.