KDT Creative

KDT Creative I’m Kelli Thomerson—Information Architect, content strategist, and UGC creator.

My job is the same regardless of the subject: take what’s complicated and make it land with real people.

If you need a writer, I'm on nDash!
06/10/2026

If you need a writer, I'm on nDash!

nDash.com provides content creation software and services to the world's leading brands and agencies. Sign up for free. Build your content community.

05/04/2026

Fintech brands: users aren't comparing your dashboards. They're evaluating risk. They're asking, "Can I trust this with my money?" You're not competing on features. You're competing on trust.

05/04/2026

The best onboarding gives the user one tiny win as fast as humanly possible. Make your first action so simple it almost feels too easy.

05/04/2026

Fintech apps assume knowledge they haven't earned. Beginners don't want to feel left behind. When in doubt, explain it. Your beginners will thank you.

05/04/2026

Users don't engage with what they don't understand. If your value isn't clear in seconds, your design won't save it. Clarity converts every single time.

05/04/2026

For many GenX women, financial freedom doesn't look like $2 million. It looks like security, breathing room, and options. What doesn't financial freedom actually look like to you? Tell me in the comments.

05/04/2026

More features don't mean more value. For beginners, they mean more pressure. Start with one clear action. Then reveal complexity over time. Streamline first. Expand later.

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