Pure Rock 98.7 WYRO is the definitive rock n’ roll leader in Southern Ohio, featuring familiar mainstream Classic Rock acts, plus contemporary bands in the Classic Rock tradition. Artists featured on WYRO include the Rolling Stones, Pink Floyd, Tom Petty, the Foo Fighters, Aerosmith, U2, Led Zeppelin, Green Day, Nickleback, Van Halen, the Eagles and more. WYRO’s 6,000 watt signal covers the heart
of southern Ohio – Ross, Vinton and Jackson counties. WYRO listeners are:
• 56% male, 44% female.
• 22.6 ages 25-34 32.5% ages 35-44 22.6% ages 45-54.
• 55.5% married 44.5% single / divorced
• 44% have children in household.
• 70.4% own house.
• 90% are high school graduates, 25% are college graduates.
• only 60.8% subscribe to cable TV.
• only 46.8% read any daily newspaper.
*** Research: 2005 Spring Mediamark Research, Inc. weighted to US population.
